The global real time locating system (RTLS) market provides tracking technologies for assets and human resource of the organizations to increase their operational efficiency. The RTLS market is expected to grow at a CAGR of 20.7% for the analysis period of 2012 to 2020. The key driving factor for the growth of the market is the provision for precise asset tracking. For example, healthcare facilities have to invest more money for lost devices in the absence of tracking technologies. When an efficient RTLS is implemented, the devices can be easily tracked, amounting to savings of at least 25 to 30 percent.
However, people are not very keen to adopt the system as they perceive it to be an invasion on their privacy. It has been noticed that healthcare staff use personal beepers instead of the tags that their organizations want them to use. Governments across the globe understand these concerns of people and are making regulations to protect privacy of people. For example, the U.S. Congress introduced the Geolocation Privacy and Surveillance Act (GPS Act) in March 2013 to establish guidelines for tracking people at workplace. It is expected that various governments across the globe will implement similar acts to overcome the challenge of privacy concerns.
Some of the key players analyzed in the report are Motorola Solutions, Honeywell Scanning & Mobility, RF Code, CenTrak, Ubisense, Radianse, Identec, and Ekahau.
RTLS MARKET, BY TECHNOLOGY
RTLS MARKET, BY APPLICATION
RTLS MARKET, BY GEOGRAPHY
RTLS market is the ability of the system to precisely track assets because it gives advantages such as inventory management and security from thefts. This factor will continue to have a positive impact on the growth of the RTLS market.
RTLS increases the operational efficiency of organizations because it gives real time data about the position of assets and human resource. Other driving factors of the market are that the system can be implemented in multiple location production settings, precisely track assets, give a return on investments and many government departments are interested in implementing it for public safety needs and military operations. However, the consideration of additional costs to businesses, privacy concerns of citizens and lack of technological standards are hampering the growth if the RTLS market.
This market research report is an effort to provide the clear picture of the state of the market and sub markets over the next seven years. The report provides micro level analysis of the factors affecting the market, key market trends and industry drives and challenges for the better understanding of the market structure. The presentation of the market dynamics, competitive scenario and developments will enable marketers to aptly design their growth strategies and have competitive edge. Moreover, assessment of the top investment pockets and winning strategies will help in channelizing their investments in the right directions to garner better proceeds.