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The South Africa IP video surveillance and VSaaS market is at an evolving phase. After the impact of the recession during 20082010, the South African video surveillance market was cushioned by the constructions for FIFA World Cup in 2010. The IP video surveillance and VSaaS market gained momentum since then, slowly replacing the analog surveillance systems. The adoption of IP surveillance system has witnessed a surge in recent years. The growing security concerns and shift of consumer demand from traditional surveillance system to network surveillance for better clarity and management/analysis of surveillance data have been catalyzing the market since couple of years. Lack of awareness amongst the customers is restraining the market growth. Probable customers from the commercial and government sectors are aware of the importance of network surveillance system; however, a widespread awareness is yet to reach the home owners. System integrators play an important role in the adoption of IP surveillance in the country as they are the sole point of contact for customers to avail surveillance solution.

South Africa IP Video Surveillance and VSaaS market is segmented into component and end user. Hardware component was the largest revenue generating segment in 2013 and cloud solutions accounted for the lowest revenue. Based on components, the market is further segmented into hardware, software, cloud solutions and services. The end user segment has been segregated into banking & financial sector, retail, government & higher security, manufacturing & corporate, residential, casino & entertainment, healthcare and others. Banking and financial sectors was the largest market in 2013; however, manufacturing and corporate are the sector would be the fastest growing market during the forecast period.

The key players operating in the South African IP video surveillance and VSaaS market include Avigilon Corporation, Axis communication AB, D-Link Corporation, Genetec, March Networks, Milestone Systems, Panasonic Corporation, Mobotix AG, Geovision Inc. and Arecont Vision.

South Africa IP Video Surveillance and VSaaS Market Size 2013-2020

KEY BENEFITS

  • This study provides an in-depth analysis of the South African IP surveillance and VSaaS market with current and future trends to elucidate the imminent investment pockets in the market
  • Current and future developments are outlined in this report to determine the overall attractiveness and to single-out profitable trends for gaining a stronger foothold in the market
  • This report also provides information regarding key drivers, restraints and opportunities with their impact analysis during for the forecast period
  • Quantitative analysis of the current market and forecast through 20142020 are provided in this report to highlight the financial attractiveness of the market
  • Porters five forces model and a SWOT analysis of the industry illustrates the potency of the buyers and suppliers participating in the market
  • Value chain analysis in this report provides a clear understanding of the roles of stakeholders involved in the value chain

MARKET SEGMENTATIONThe market is segmented on the basis of component and end - user.

MARKET BY COMPONENT

  • Hardware
  • Software
  • Cloud Based Solutions
  • Services

MARKET BY END USER

  • Banking and financial Sector
  • Retail
  • Government and Higher Security
  • Manufacturing and Corporate
  • Residential
  • Casino and Entertainment
  • Healthcare
  • Others

KEY PLAYERS

  • Avigilon Corporation
  • Axis communication AB
  • D-Link Corporation
  • Genetec
  • March Networks
  • Milestone Systems
  • Panasonic Corporation
  • Mobotix AG
  • Geovision Inc.
  • Arecont Vision
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Title/ Chapter Name

Chapter: 1 INTRODUCTION

1.1 Report Description
1.2 Reason for doing the study
1.3 Key benefits
1.4 Key market segments
1.5 Key audiences
1.6 Research methodology

1.6.1 Secondary research
1.6.2 Primary research
1.6.3 Analyst tools and models

Chapter: 2 EXCECUTIVE SUMMARY

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies

3.3 Porter’s five force analysis

3.3.1 Price sensitivity and large number of suppliers lowers the bargaining power of the suppliers
3.3.2 Increasing Adoption Would Bring in Competition Among Market Players
3.3.3 High Initial Investment leads to lower threat of new entrants in hardware manufacturing while the threat is higher in software and services sector
3.3.4 No Substitute Present in Current Scenario

3.4 Value chain analysis
3.5 Case Studies
3.6 Market dynamics

3.6.1 Drivers

3.6.1.1 Increased flexibility and scalability
3.6.1.2 Reduction in complexity of cabling
3.6.1.3 Availability of intelligence services
3.6.1.4 Real-time access to video
3.6.1.5 Compatibility with existing network
3.6.1.6 Rising security concern
3.6.1.7 Remote/Online operation facility
3.6.1.8 Smart phone applications for surveillance system

3.6.2 Restraints:

3.6.2.1 System vulnerable to hackers
3.6.2.2 High preference for analog systems amongst SME & Homes
3.6.2.3 Growth in Privacy Fear
3.6.2.4 Lack in channel partner assistance
3.6.2.5 Issues related to internet – penetration,speed and expensiveness

3.6.3 Opportunities

3.6.3.1 Growing surveillance industry and shift to networked surveillance
3.6.3.2 Enhancement in Cellular Network Stability
3.6.3.3 Growing retail Industry

Chapter: 4 SOUTH AFRICAN IP SURVEILLANCE AND VSAAS MARKET, BY COMPONENT

4.1 Hardware

4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Competitive scenario
4.1.4 Market size and forecast
4.1.5 Camera (IP camera)
4.1.6 Monitor
4.1.7 Storage systems

4.2 Software

4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Competitive scenario
4.2.4 Market size and forecast
4.2.5 Video analytics software (VAS)
4.2.6 Video management system (VMS)

4.3 Services

4.3.1 Key market trend
4.3.2 Key growth factors and opportunities
4.3.3 Competitive scenario
4.3.4 Hosted VSAAS
4.3.5 Managed VSaaS
4.3.6 Hybrid VSaaS
4.3.7 Integrated services IP surveillance

4.4 Cloud based solutions

4.4.1 Key market trend
4.4.2 Key growth factors and opportunities
4.4.3 Competitive scenario
4.4.4 Market size and forecast
4.4.5 Cloud Storage by product software
4.4.6 Cloud Storage by deployment

Chapter: 5 SOUTH AFRICAN–IP SURVEILLANCE AND VSAAS MARKET, BY END USER

5.1 Banking and financial sectors
5.2 Retail
5.3 Government
5.4 Residential
5.5 Healthcare
5.6 Manufacturing and corporate
5.7 Casino and entertainment
5.8 Others

Chapter: 6 COMPANY PROFILE

6.1 Avigilon Corporation

6.1.1 Company overview
6.1.2 Company snapshot
6.1.3 Business Performance
6.1.4 Strategic moves and developments
6.1.5 SWOT analysis of Avigilon Corporation

6.2 Axis Communication AB

6.2.1 Company overview
6.2.2 Company snapshot
6.2.3 Business performance
6.2.4 Strategic moves and developments
6.2.5 SWOT analysis of Axis Communication AB

6.3 D-Link Corporation

6.3.1 Company overview
6.3.2 Company snapshot
6.3.3 Business performance
6.3.4 Strategic moves and developments
6.3.5 SWOT analysis of D-Link Corporation

6.4 Genetec

6.4.1 Company overview
6.4.2 Company snapshot
6.4.3 Strategic moves and developments
6.4.4 SWOT analysis of Genetec

6.5 March Networks

6.5.1 Company overview
6.5.2 Company snapshot
6.5.3 Strategic moves and developments
6.5.4 SWOT analysis of March Networks

6.6 Milestone Systems

6.6.1 Company overview
6.6.2 Company snapshot
6.6.3 Strategic moves and developments
6.6.4 SWOT analysis of Milestone Systems

6.7 Panasonic Corporation

6.7.1 Company overview
6.7.2 Company snapshot
6.7.3 Strategic moves and developments
6.7.4 SWOT analysis of Panasonic Corporation

6.8 Mobotix AG

6.8.1 Company overview
6.8.2 Company snapshot
6.8.3 Business performance
6.8.4 Strategic moves and developments
6.8.5 SWOT analysis of Mobotix AG

6.9 Geovision Inc.

6.9.1 Company overview
6.9.2 Company snapshot
6.9.3 Strategic moves and developments
6.9.4 SWOT analysis of Geovision Inc.

6.10 Arecont Vision

6.10.1 Company overview
6.10.2 Company snapshot
6.10.3 Strategic moves and developments
6.10.4 SWOT analysis of Arecont Vision

LIST OF FIGURES

FIG. 1  COMPARISON BETWEEN ANALOGUE AND IP VIDEO SURVEILLANCE
FIG. 2  TOP IMPACTING FACTORS
FIG. 3  TOP INVESTMENT POCKETS IN THE IP VIDEO SURVEILLANCE COMPONENTS MARKET
FIG. 4  TOP WINNING STRATEGIES (2011 - 2014)
FIG. 5  PERCENTAGE COMPARISON OF KEY STRATEGIES ADOPTED BY COMPANIES (2011–2014)
FIG. 6  PORTER’S 5 FORCE ANALYSIS
FIG. 7  VALUE CHAIN ANALYSIS
FIG. 8  INTERNET PENETRATION
FIG. 9  INTERNET SPEED (MBPS)
FIG. 10  COMPOSITION OF THE RETAIL SALES, SA, 2011
FIG. 11  CRIME STATISTICS OF SOUTH AFRICA (2002-2010)
FIG. 12  AVIGILIONS REVENUES GENERATED BY GEOGRAPHY IN PERCENTAGE (2013)
FIG. 13  SWOT ANALYSIS OF AVIGILON CORPORATION
FIG. 14  AXIS COMMUNICATION AB REVENUES BY PRODUCTS IN PERCENTAGE (2013)
FIG. 15  AXIS COMMUNICATION AB REVENUES BY GEOGRAPHY IN PERCENTAGE (2013)
FIG. 16  SWOT ANALYSIS OF AXIS COMMUNICATION AB
FIG. 17  D-LINK’S REVENUES GENERATED BY PRODUCTS IN PERCENTAGE (2013)
FIG. 18  D-LINK’S REVENUES BY GEOGRAPHY IN PERCENTAGE (2013)
FIG. 19  SWOT ANALYSIS OF D-LINK CORPORATIONS
FIG. 20  SWOT ANALYSIS OF GENETEC
FIG. 21  SWOT ANALYSIS OF MARCH NETWORKS
FIG. 22  SWOT ANALYSIS OF MILESTONE SYSTEMS
FIG. 23  SWOT ANALYSIS OF PANASONIC CORPORATION
FIG. 24  MOBOTIX AG REVENUES GENERATED BY THE PRODUCTS IN PERCENTAGE (2013)
FIG. 25  MOBOTIX AG REVENUES GENERATED BY GEOGRAPHY IN PERCENTAGE (2013)
FIG. 26  SWOT ANALYSIS OF MOBOTIX AG
FIG. 27  SWOT ANALYSIS OF GEOVISION INC.
FIG. 28  SWOT ANALYSIS OF ARECONT VISION

LIST OF TABLES

TABLE 1  AVERAGE INTERNET COST
TABLE 2  SOUTH AFRICAN IP SURVEILLANCE AND VSAAS MARKET REVENUE BY COMPONENTS, 2013-2020 ($ THOUSAND)
TABLE 3  SOUTH AFRICAN IP SURVEILLANCE AND VSAAS MARKET REVENUE BY HARDWARE, 2013-2020 ($ THOUSAND)
TABLE 4  ADVANTAGES AND DISADVANTAGES OF IP CAMERA
TABLE 5  SOUTH AFRICAN IP SURVEILLANCE AND VSAAS MARKET REVENUE BY SOFTWARE, 2013-2020 ($ THOUSAND)
TABLE 6  SOUTH AFRICAN IP SURVEILLANCE AND VSAAS MARKET REVENUE BY CLOUD BASED SOLUTONS, 2013-2020 ($ THOUSAND)
TABLE 7  SOUTH AFRICAN IP SURVEILLANCE AND VSAAS MARKET REVENUE BY END USER, 2013-2020 ($ THOUSAND)
TABLE 8  RETAILS FRAUDS IN SOUTH AFRICA (2014)
TABLE 9  AVIGILON CORPORATION SNAPSHOT
TABLE 10  AXIS COMMUNICATION AB SNAPSHOT
TABLE 11  D-LINK CORPORATION SNAPSHOT
TABLE 12  GENETEC SNAPSHOT
TABLE 13  MARCH NETWORKS SNAPSHOT
TABLE 14  MILESTONE SYSTEMS SNAPSHOT
TABLE 15  PANASONIC CORPORATION SNAPSHOT
TABLE 16  MOBOTIX AG SNAPSHOT
TABLE 17  GEOVISION INC. SNAPSHOT
TABLE 18  ARECONT VISION SNAPSHOT 

The IP surveillance and VSaaS market is in its developing phase in the South African region. Increasing penetration of broadband internet and growing demand for high-tech security and surveillance systems, are creating the need for network surveillance system across this region. As IP surveillance is in a developing phase in most of the countries, the hardware and software providing companies are launching new products with enhanced functionalities and features. Hardware devices such as IP camera, LCD monitors and various storage devices are in demand in this region. Cloud-based solutions are less-preferred solutions for IP surveillance in South Africa, primarily due to lower technological adoption compared to the developed countries. Nevertheless, the prevailing trends and technological advancements in the region is paving the way for the adoption of cloud-based security services in the country. The growing awareness for cloud services is favoring the growth of cloud-based IP surveillance.

South Africa is the most advanced country in Africa, considering the adoption of new technologies. The IP surveillance systems are adopted by numerous industry verticals due to its accessibility through web-based applications. Advantages of IP surveillance systems viz., improved flexibility and scalability over conventional surveillance systems, reduction in the complexity of cabling, real-time accessibility to the video, compatibility with numerous network devices are supplementing the adoption of IP surveillance systems across diverse industry verticals. The need of high security in the bank and on- and off-site ATM areas, is driving the adoption of IP surveillance systems in the banking and financial sector. In order to reduce the shoplifting cases and monitor the resources in the shops, retail sector is also majorly adopting these systems. Further, a continuous rise in the trend for the adoption of IP surveillance systems is observed across other sectors as well, which include government, manufacturing industries, commercial and residential areas and healthcare sector. 

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