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Author(s): 3D Display Market Overview
Global 3D Display Market is expected to garner $112.9 billion by 2020, registering a CAGR of 26.8% during the forecast period 2014 - 2020. 3D display provides three-dimensional visualization and a sense of depth to the viewer. 3D display is an emerging technology increasingly adopted in various fields such as gaming, photography, video, education, defense and engineering simulation.
It is one of the new developments in the electronic industry as it offers a very immersive 3D viewing experience. Consumer electronics manufacturers (CEMs) are trying to change the user experience by enhancing their product displays to deliver fine 3D content. Increasing demand of 3D visualization in the entertainment, gaming, defence and medical are propelling the market growth. However, high cost of the 3D display and lack of 3D content may hinder the market growth. Growing demands of the 3D display in TVs, smart phones and health care should supplement the growth of this market.
3D display offers a sense of depth and delivers a very immersive 3D viewing experience. This emerging technology is increasingly being adopted in various segments such as gaming, photography, video, education, defense and engineering simulation. The advent of innovative applications such as 3D display TV, monitor, notebook PC, smartphones or tablets are propelling the global reach of the 3D display market. Increasing demand of 3D display in various fields and changing consumer lifestyles fuel the market growth. However, some of the restraints associated with its business attractiveness are the high cost for these displays and lack of product awareness. However, these limitations should diminish in future owing to the ongoing developments in the 3D display industry. Additionally, rising applications in consumer electronics should contribute to 3D display adoption in a greater sense.
Panasonic has launched a 3D display TV that offers full network connectivity and 3D visualization. Toshiba recently developed the L54 series TV that offers a full 3D screen experience with active motion & resolution panels. The 3D movie, Avatar, released in 2009, received a very positive response from the audiences. The market is segmented based on types, technologies, access methods, application and geography. The type segment includes volumetric display, stereoscopic display and HMD. 3D volumetric displays are useful in displaying 3D content. The technology segment comprises of digital light processing (DLP), plasma display panels (PDP), organic LEDs (OLED) and liquid crystal display (LCDs). Based on the access method, the market can be classified as screen based display and micro display. The application segment includes TV, smartphones, monitor, mobile computing devices, movie projectors, HMD and others. Geographically, the market is segmented into North America, Europe, Asia-Pacific and LAMEA.
Top Winning Strategies of World 3d Display Market
The market, presently, is driven by product launch. Almost all the companies analyzed are adopting product launches in the 3D display market. The increasing adoption of 3D display technology for conventional and non-conventional applications is the reason for incorporating this strategy. With an improved product portfolio, companies are able to target the market with differentiated offerings.
The key strategies that are tracked from the recent developments include:
Product launch: 3D TV, smartphone, monitor and others applications introduced in the market
Mergers and acquisitions: Major acquisitions impacting the overall company and their operations
Top Factors Impacting the World 3d Display Market
The two significant factors influencing this market are a sense of depth perception and the adoption in entertainment and gaming industry. These are the key factors that have led to the adoption of 3D display market. Along with the above-mentioned factors, the market is also dependent on the increase in scope of consumer electronics and 3D display market penetration. All these factors mutually create opportunities for market growth. Factors such as higher cost, accessing issues and health related issues limit the adoption of 3D display. However, each factor could have a definite impact on the market.
Top Investment Pockets Of World 3D Display Market
Major market applications such as television sets and smartphones along with emerging applications such as monitors, mobile computing devices and HMDs, are positioned as per their respective market potency. The analysis presented in this section elaborates the attractiveness of each application segment in order to identify lucrative market areas for investment.
3D TVs are the most popular applications in the global 3D display market. The rapid uptake of sophisticated 3D TVs is expected in subsequent years due to the rising awareness and need for high-quality images and videos. These applications have the potential to generate high returns to their investors owing to an expected rise in the adoption of these products.
Segment Overview
According to the types of display, the market is broadly classified into volumetric display, holographic display, auto stereoscopic, integral imaging, stereoscopic, light field and HMD (Head-mounted display). Auto stereoscopic display is presently driving the market. The dominance of all stereoscopic displays is expected to be prominent throughout the forecast period.
From the perspective of different applications, the market is segmented into TVs, smartphones, monitors, mobile computing devices, projectors, HMDs and others. The other applications comprise of public displays, signage and smart watches. TV display accounts for a higher revenue share. HMD applications should grow at the highest CAGR.
POTENTIAL BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the 3D display market with current and future trends to elucidate the imminent investment pockets in the market
- Current and future trends are outlined to determine the overall attractiveness and to single out profitable developments to gain a stronger foothold in the market
- The report provides information regarding key drivers, restraints and opportunities with impact analysis
- Quantitative analysis of the current market and estimations through 2013-2020 are provided to highlight the financial caliber of the market
- Porter’s Five Forces model and SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain
3D DISPLAY MARKET KEY SEGMENTS
The market is segmented based on types, technologies, access methods, application and geography.
By Type
- Volumetric display
- Stereoscopic
- HMD
By Technology
- DLP RPTV
- PDP
- OLED
- LED
By Access Methods
- Screen based display
- Micro display
By Application
- TV
- Smartphones
- Monitor
- Mobile computing devices
- Projectors
- HMD
- Others
By Geography
- North America
- Europe
- Asia Pacific
- LAMEA
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