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Cosmetics Market by Category (Skin & Sun Care Products, Hair Care Products, Deodorants, Makeup & Color Cosmetics, Fragrances) and by Distribution Channel (General departmental store, Supermarkets, Drug stores, Brand outlets) - Global Opportunity Analysis and Industry Forecast, 2014 - 2022

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CO_16651
Pages: 137
Jul 2016 | 218711 Views
 
Author's : Nilesh Rajput
Tables: 27
Charts: 52
 

Cosmetics Industry Overview:

Global cosmetics market is expected to garner $429.8 billion by 2022, registering a CAGR of 4.3% during the forecast period 2016-2022. Cosmetics Market (makeup or beauty products) are mixture of chemical generally used to enhance the appearance or odor of the human body. Sun care, skin care, hair care, deodorants, makeup and color cosmetics, and fragrances are some of the cosmetics products that are predominantly available and used by individuals. Retail stores including supermarkets, exclusive brand outlets, and specialty stores amongst others are the major distribution channels, with online channels gaining popularity among consumers.

There is a considerable rise in disposable incomes over the past decade. The growth in global economies, changing lifestyles, rising demands of skin and sun care products due to varying climatic conditions encourages the growth of the market for cosmetics. A shift of preference towards natural and organic beauty products, particularly in U.S. and European countries, fosters the growth of the cosmetics market. Rising demand for natural, herbal and organic beauty products creates potential opportunities for manufacturers to innovate and develop new products in accordance to consumer preferences.

Top factors impacting Global cosmetics market

 Top factors impacting world cosmetics market

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Changing lifestyles

Improvement in the current lifestyles of the individuals is majorly affecting the cosmetics market. Consumers have now become more conscious regarding the usage of cosmetics in their daily life in an effort to step up their style quotient and overall personality. Cosmetics play an important role in enhancing one’s inherent beauty and physical features. Men are also increasingly using cosmetics in their daily routine including various types of fragrances and deodorants. This growing demand of cosmetic products has in turn led to the growth of cosmetics market across the world.

Rising GDPs of all the regions

During recession 2007-2009, there was an overall global rise in GDP and economies across various regions. Presently, increasing GDPs of various countries is positively affecting the global cosmetics market. Continuous rise in GDP has improved the economies of various countries and has raised the spending capabilities of individuals. Rising disposable income levels of the individuals across various regions is driving them to buy personal luxury goods, which, in turn, is positively influencing the global market growth.

Use of natural ingredients

Rising trend of the use of natural ingredients in cosmetic products is observed among various manufacturers. This trend caters to the ever increasing demand for natural or organic cosmetic products among customers. Use of herbal cosmetic products minimizes the chances of any possible side effects of the product. This ultimately increases the usage of cosmetics among individuals.

Top winning strategies

Presently, manufacturers are focusing on developing new products and innovating on the use of different ingredients in cosmetic products. In order to sustain and maintain their market position, manufacturers are adopting various strategies. Different strategies adopted by leading companies operating in the cosmetics industry are tracked from recent developments of the past two-three years. Product launch, acquisition, expansion and agreement are the prominent strategies adopted by the market players.

Top winning strategies in world cosmetics market

 Top winning strategies in world cosmetics market

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Segment overview

The global cosmetics market is segmented based on category of cosmetics, mode of sale, gender and geography. The category segment includes skin & sun care products, hair care products, deodorants, makeup & color cosmetics and fragrances. Among these products, skin & sun care, and hair care products are majorly used by individuals and hold considerable amount of percentage share in global cosmetic products category market. The mode of sale comprises retail and online sale, where retail mode of sale is further classified into general departmental store, supermarkets, drug stores and brand outlets. Customers for buying cosmetic products majorly prefer the retail mode of sale. However, online medium for the purchase of cosmetic product is observed as a rising trend among customers. Geographically, the global cosmetics market is bifurcated into North America, Europe, Asia-Pacific and LAMEA.

Market segmentation

Market segmentation

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Global Cosmetics Market by Category

Various categories of cosmetics and their current market trends are elaborated in this section. Categories of cosmetics discussed in this report include skin and sun care products, hair care products, deodorants, makeup and color cosmetics and fragrances.

Skin care category is one of the most technically advanced, complex and diverse categories of cosmetics. Products manufactured by the companies have to undergo many dermatological tests before they are introduced for final use in the market. Presently, product manufacturers are using new technologies such as nanogold and nanosome technology or nano particles for manufacturing skin care products. Below mentioned figure shows the global percentage share of the different skin care categories in 2013.

Rising demands for herbal cosmetics is prompting the leading manufacturers to launch new herbal cosmetic products. In March 2015, Unilever acquired REN Skin care; the acquisition would help Unilever to increase their customer base for skin care segment. In Dec 2014, Skin Food Brunei launched series of Premium Lettuce and Cucumber Watery line, which is customized for dry skin.

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COSMETICS MARKET KEY BENEFITS:

  • The report includes an in-depth analysis of the cosmetics market, including information about current market trends, changing market dynamics, expected trends and market intelligence
  • Porter’s Five Forces illustrates the potency of buyers and sellers operating in the market, and would help in developing effective strategies
  • Value chain analysis of the industry provide a clear view of key intermediaries involved and highlights their roles including their value-addition at every stage in the chain
  • Insights regarding latent opportunities present in the market would help stakeholders in implementing strategic business plans
  • Key market players are profiled in the report in order to gain an understanding of the strategies adopted by them

COSMETICS MARKET SEGMENT:

The Global cosmetics market is segmented as:

By Category

  • Skin and Sun care products
  • Hair care products
  • Deodorants
  • Makeup and Color cosmetics
  • Fragrances
  • Others

By Distribution Channel

  • Retail Sales
    • General departmental store
    • Supermarkets
    • Drug stores
    • Brand outlets
  • Online Sales

By Gender

  • Men
  • Women

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO perspective

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies

3.3 Porters Five forces analysis

3.3.1 Low switching cost increases the bargaining power of the buyer
3.3.2 Undifferentiated products reduce the bargaining power of supplier
3.3.3 High capital investment reduces the threat of new entrant into the industry
3.3.4 Minimum availability of substitutes for cosmetics reduces threat of substitutes
3.3.5 High exit barriers lead to industrial rivalry

3.4 Value chain analysis
3.5 Market share analysis, 2014
3.6 Market dynamics

3.6.1 Drivers

3.6.1.1 Changing lifestyles
3.6.1.2 Increasing disposable income of various countries
3.6.1.3 Rising need for skin care products
3.6.1.4 Increasing demand for natural ingredients in cosmetic products
3.6.1.5 Changing packaging styles and attractive marketing strategies

3.6.2 Restraints

3.6.2.1 Advanced beauty treatments
3.6.2.2 Increasing awareness of probable side effects of cosmetics

3.6.3 Opportunities

3.6.3.1 Increasing demand of organic cosmetics

Chapter: 4 WORLD COSMETICS MARKET BY CATEGORY

4.1 Skin and Sun care products

4.1.1 Key market trends
4.1.2 Competitive scenario
4.1.3 Key growth factors and opportunities
4.1.4 Market size and forecast

4.2 Hair care products

4.2.1 Key market trends
4.2.2 Competitive scenario
4.2.3 Key growth factors and opportunities
4.2.4 Market size and forecast

4.3 Deodorants

4.3.1 Key market trends
4.3.2 Competitive scenario
4.3.3 Key growth factors and opportunities
4.3.4 Market size and forecast

4.4 Fragrances

4.4.1 Key market trends
4.4.2 Competitive scenario
4.4.3 Key growth factors and opportunities
4.4.4 Market size and forecast

4.5 Makeup/color cosmetics

4.5.1 Key market trends
4.5.2 Competitive scenario
4.5.3 Key growth factors and opportunities
4.5.4 Market size and forecast

Chapter: 5 WORLD COSMETICS MARKET BY MODE OF SALE

5.1 Retail sale

5.1.1 Key market trends
5.1.2 Key growth factors and opportunities
5.1.3 Market size and forecast
5.1.4 Supermarkets
5.1.5 Departmental stores
5.1.6 Drug stores
5.1.7 Brand outlets
5.1.8 Comparative scenario of retail platforms

5.2 Online sale

5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Market size and forecast

Chapter: 6 WORLD COSMETICS MAKRET BY GENDER

6.1 Men

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast

6.2 Women

6.2.1 Key market trends
6.2.2 Competitive scenario
6.2.3 Key growth factors and opportunities
6.2.4 Market size and forecast

Chapter: 7 WORLD COSMETICS MARKET BY GEOGRAPHY

7.1 North America

7.1.1 Key market trends
7.1.2 Competitive scenario
7.1.3 Key growth factors and opportunities
7.1.4 Market size and forecast

7.2 Europe

7.2.1 Key market trends
7.2.2 Competitive scenario
7.2.3 Key growth factors and opportunities
7.2.4 Market size and forecast

7.3 Asia-Pacific

7.3.1 Key market trends
7.3.2 Competitive scenario
7.3.3 Key growth factors and opportunities
7.3.4 Market size and forecast

7.4 LAMEA

7.4.1 Key market trends
7.4.2 Competitive scenario
7.4.3 Key growth factors and opportunities
7.4.4 Market size and forecast

Chapter: 8 COMPANY PROFILES

8.1 LOral International

8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic moves and developments
8.1.5 SWOT analysis and strategic conclusion of LOral International

8.2 Avon Products, Inc.

8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic moves and developments
8.2.5 SWOT analysis and strategic conclusion of Avon Products, Inc.

8.3 The Procter & Gamble Company

8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic moves and developments
8.3.5 SWOT analysis and strategic conclusion of The Procter & Gamble Company

8.4 Unilever PLC

8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic moves and developments
8.4.5 SWOT analysis and strategic conclusion of Unilever PLC

8.5 Oriflame Cosmetics S.A.

8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic moves and developments
8.5.5 SWOT analysis and strategic conclusion of Oriflame Cosmetics S.A.

8.6 Revlon, Inc.

8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic moves and developments
8.6.5 SWOT analysis and strategic conclusion of Revlon, Inc.

8.7 Kao Corporation

8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic moves and developments
8.7.5 SWOT analysis and strategic conclusion of Kao Corporation

8.8 The Estee Lauder Companies Inc.

8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Business performance
8.8.4 Strategic moves and developments
8.8.5 SWOT analysis and strategic conclusion of The Estee Lauder Companies Inc.

8.9 Shiseido Company, Limited

8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Business performance
8.9.4 Strategic moves and developments
8.9.5 SWOT analysis and strategic conclusion of Shiseido Company, Limited

8.10 Skin Food

8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Strategic moves and developments
8.10.4 SWOT analysis and strategic conclusion of Skin Food

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINNING STRATEGIES
FIG. 4 TOP WINNING STRATEGIES BY CATEGORY (IN PERCENTAGE)
FIG. 5 PORTERS FIVE FORCES MODEL
FIG. 6 VALUE CHAIN MODEL OF COSMETICS MARKET
FIG. 7 MARKET SHARE ANALYSIS, 2014
FIG. 8 GLOBAL RISE IN GDP, 2008-2014
FIG. 9 SPENDING BY AMERICANS ON COSMETIC TREATMENTS, 2010
FIG. 10 MARKET SHARE OF SKIN CARE CATEGORIES, 2013
FIG. 11 MARKET SHARE OF FRAGRANCES IN GREAT BRITAIN, BY PRODUCT TYPE (2014)
FIG. 12 U.S. MARKET SHARE OF MAKEUP PRODUCTS (2013)
FIG. 13 COSMETICS UNIT SALES IN U.S. SUPERMARKETS IN 2013 AND 2014 (MILLION UNITS)
FIG. 14 COSMETIC PRODUCT ONLINE TRANSACTION IN CHINESE MARKET (%), 2014
FIG. 15 GLOBAL ONLINE SHOPPING TRENDS, BY GENDER, 2011
FIG. 16 PERCENTAGE BREAKDOWN OF SOUTH AFRICA FOR MAKEUP CATEGORY, 2012
FIG. 17 TOTAL SALES OF LORAL INTERNATIONAL, 20132015, $MILLION
FIG. 18 TOTAL SALES OF LORAL INTERNATIONAL BY BUSINESS SEGMENT (%), 2015
FIG. 19 TOTAL SALES OF LORAL INTERNATIONAL, BY GEOGRAPHY (%), 2015
FIG. 20 SWOT ANALYSIS OF LORAL INTERNATIONAL
FIG. 21 REVENUE OF AVON PRODUCTS, INC., 20132015 ($MILLION)
FIG. 22 REVENUE OF AVON PRODUCTS, INC. BY BUSINESS SEGMENT (%), 2015
FIG. 23 REVENUE OF AVON PRODUCTS, INC. BY GEOGRAPHY (%), 2015
FIG. 24 SWOT ANALYSIS OF AVON PRODUCTS, INC.
FIG. 25 NET SALES OF THE PROCTER & GAMBLE COMPANY, 20132015 ($MILLION)
FIG. 26 NET SALES OF THE PROCTER & GAMBLE COMPANY BY BUSINESS SEGMENT (%), 2015
FIG. 27 NET SALES OF THE PROCTER & GAMBLE COMPANY BY GEOGRAPHY (%), 2015
FIG. 28 SWOT ANALYSIS OF THE PROCTER & GAMBLE COMPANY
FIG. 29 NET SALES OF UNILEVER PLC, 20132015 ($MILLION)
FIG. 30 NET SALES OF UNILEVER PLC, BY BUSINESS SEGMENT (%), 2015
FIG. 31 NET SALES OF UNILEVER PLC, BY GEOGRAPHY (%), 2015
FIG. 32 SWOT ANALYSIS OF UNILEVER PLC.
FIG. 33 NET SALES OF ORIFLAME HOLDING AG, 20132015 ($MILLION)
FIG. 34 SALES OF ORIFLAME HOLDING AG, BY BUSINESS SEGMENT (%), 2015
FIG. 35 SALES OF ORIFLAME HOLDING AG, BY GEOGRAPHY (%), 2015
FIG. 36 SWOT ANALYSIS OF ORIFLAME COSMETICS S.A.
FIG. 37 NET SALES OF REVLON, INC., 20132015 ($MILLION)
FIG. 38 NET SALES OF REVLON, INC., BY BUSINESS SEGMENT (%), 2015
FIG. 39 NET SALES OF REVLON, INC., BY GEOGRAPHY (%), 2015
FIG. 40 SWOT ANALYSIS OF REVLON, INC.
FIG. 41 NET SALES OF KAO CORPORATION, 2013-2015 ($MILLION)
FIG. 42 NET SALES OF KAO CORPORATION BY BUSINESS SEGMENT (%), 2015
FIG. 43 NET SALES OF KAO CORPORATIO BY GEOGRAPHY (%), 2015
FIG. 44 SWOT ANALYSIS OF KAO CORPORATION
FIG. 45 NET SALES OF THE ESTEE LAUDER COMPANIES INC., 20132015 ($MILLION)
FIG. 46 NET SALES OF THE ESTEE LAUDER COMPANIES INC., BY BUSINESS SEGMENT (%), 2015
FIG. 47 NET SALES OF THE ESTEE LAUDER COMPANIES INC., BY GEOGRAPHY (%), 2015
FIG. 48 SWOT ANALYSIS OF THE ESTEE LAUDER COMPANIES INC.
FIG. 49 NET SALES OF SHISEIDO COMPANY, LIMITED, 2013-2015, ($MILLION)
FIG. 50 NET SALES OF SHISEIDO COMPANY, LIMITED BY BUSINESS SEGMENT (%), 2015
FIG. 51 SWOT ANALYSIS OF SHISEIDO COMPANY, LIMITED
FIG. 52 SWOT ANALYSIS OF SKIN FOOD

List of Table

TABLE 1 WORLD COSMETICS MARKET REVENUE BY GEOGRAPHY, 20142022 ($MILLION)
TABLE 2 WORLD COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
TABLE 3 WORLD SKIN AND SUN CARE COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 4 WORLD HAIR CARE COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 5 WORLD DEODORANTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 6 WORLD FRAGRANCES MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 7 WORLD MAKEUP/COLOR COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 8 WORLD COSMETICS MARKET REVENUE BY MODE OF SALE, 2014-2022 ($MILLION)
TABLE 9 WORLD COSMETICS MARKET RETAIL SALE REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 10 WORLD COSMETICS MARKET ONLINE SALE REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 11 WORLD COSMETICS MARKET REVENUE BY GENDER, 2014-2022 ($MILLION)
TABLE 12 WORLD MEN COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 13 WORLD WOMEN COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014-2022 ($MILLION)
TABLE 14 NORTH AMERICA COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
TABLE 15 EUROPE COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
TABLE 16 ASIA-PACIFIC COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
TABLE 17 LAMEA COSMETICS MARKET REVENUE BY CATEGORY, 2014-2022 ($MILLION)
TABLE 18 SNAPSHOT OF LORAL INTERNATIONAL
TABLE 19 SNAPSHOT OF AVON PRODUCTS, INC.
TABLE 20 SNAPSHOT OF THE PROCTER & GAMBLE COMPANY
TABLE 21 SNAPSHOT OF UNILEVER PLC
TABLE 22 SNAPSHOT OF ORIFLAME COSMETICS S.A.
TABLE 23 SNAPSHOT OF REVLON, INC.
TABLE 24 SNAPSHOT OF KAO CORPORATION
TABLE 25 SNAPSHOT OF THE ESTEE LAUDER COMPANIES INC.
TABLE 26 SNAPSHOT OF SHISEIDO COMPANY, LIMITED
TABLE 27 SNAPSHOT OF SKIN FOOD

 

The rapid growth of cosmetics industry is driven by digital communications, the vitality of high-end marketing channels, and the swift rise of the middle classes in the new markets such as in Asia-Pacific, where most of the consumers demand natural and high-quality cosmetic products. Extensive use of cosmetics including soap, deodorant, shampoo to luxury beauty products such as makeup and perfume drives this market as it is supported by the increasing beauty consciousness and purchasing power of consumers leading to increased demand for cosmetic products. In addition, attractive packaging and innovative marketing strategies are prime factors, which boost market growth. Moreover, prominent players consistently launch new products, thereby, further facilitating the market growth.

Cosmetics products have witnessed prominent adoption in developed regions owing to swift change in consumer lifestyle and increase in disposable income. Europe is presently the highest revenue-generating region and is expected to lead throughout the forecast period (2016-2022). However, Asia-Pacific is the most lucrative market for cosmetics providers due to the favorable growth factors which include increasing disposable income and rising consciousness about personal appearance among consumers, mainly in countries such as India, China, and Japan.

The leading market players develop high-quality and innovative products to cater changing consumer lifestyles. Moreover, companies are shifting to online portals as they have become a popular medium to buy cosmetics, particularly among youths. Two prominent growth strategies adopted by the key market players are product launch and acquisition.

 

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