The global energy gum market was valued at $89.5 million in 2021, and is projected to reach $192.1 million by 2031, registering a CAGR of 8.2% from 2022 to 2031. Energy gum is an energy-rich flavor-filled gum, which is a quick and effective way to offer instant energy to boost mental alertness and alleviate the symptoms of sleep deprivation and fatigue. It is prepared by softening gum bases followed by mixing it with other ingredients such as caffeine, taurine, and B-vitamins. It provides a consumer with an instant energy boost, which may improve his reaction time, mental alertness, concentration, and mental & cognitive performance. In addition, rise in interest among millennial toward health & fitness supplement products have increased the demand for energy gum. Other factors such as increase in sport participation and rise in number of fitness and health centers have significantly contributing to the energy gum market growth.
The COVID-19 pandemic disrupted food & beverage supply chains all across the globe. Consumption habits of consumers have changed by the perception of the risk associated with COVID-19. Gum is a product that is used in events such as attending a meeting or a party. However, events decreased as a consequence of the growing influence of the COVID-19 pandemic, which immediately caused a drop in energy gum sales. Conversely, the vaccination drive and lockdown measures to limit the global spread of the virus are anticipated to boost market growth in recovering its place in the additives and supplements industry.
The energy gum market is segmented on the basis of application, flavor, distribution channel, and region. On the basis of application, the market is segmented into fitness training/exercising, sports, study, business, and others. On the basis of flavors, the market is divided into mint, fruit flavors, and others. On the basis of distribution channel, the market is segmented into online, supermarket, convenience store, and health store. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Turkey, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
By Application
Sports segment would exhibit the highest CAGR of 9.7% during 2022-2031, owing to the increased consumption of energy gums in consumers associated with sports due to its benefits.
On the basis of application, the fitness training/exercising segment had gained a major share in the global market in 2021 and is expected to sustain its market share during the energy gum market forecast period. The fitness training/exercising segment was valued at $30.0 million in 2021 and is expected to reach $67.7 million by 2031, with a CAGR of 8.7%. This was attributed to increase in individuals who are fitness enthusiasts and seek for energy boosters such as energy gum for instant energy. In addition, rise in participation in fitness activities and increase in consumption of energy supplements contribute toward the market growth.
According to energy gum market trends, on the basis of flavor, the mint segment was valued at $41.9 million in 2021 and is expected to reach $86.4 million by 2031, with a CAGR of 7.8%. Mint has a refreshing taste with a sense of the cooling effect that has a unique flavor and aroma which attracts consumers. The flavor of mint provides a freshness to the consumers upon usage.
By Flavor
Fruit flavor segment would exhibit the highest CAGR of 9.1% during 2022-2031, owing to the increased interest of the consumers for trying fruit flavor.
On the basis of distribution channel, the online segment was valued at $35.7 million in 2020 and is projected to reach $77.6 million by 2031, registering a CAGR of 8.3%. Factors such as changes in purchasing habits and the increase in popularity of e-commerce channels have boosted the distribution of energy gums through online channels. Emerging economies, such as India and China, have witnessed significant adoption of energy gums due to urbanization, economic growth, and surge in the middle-class population.
By Distribution Channel
Supermarkets segment would exhibit the highest CAGR of 9.3% during 2022-2031, owing to the increased availability of energy gums in supermarkets of the developing region.
On the basis of region, North America dominated the energy gum market in 2021 and is expected to be dominant during the forecast period. The key driving factors of the market include a higher participation of youngsters in domestic & international sports and a spiraling number of fitness franchises across the U.S., Canada, and Mexico. Furthermore, increase in health awareness and the development of innovative products contribute to the increase in the energy gum market size in this region. Moreover, the U.S. has one of the largest active military bases in the world, which further boosts the demand for energy gums.
According to the global energy gum market analysis, the market players have adopted various developmental strategies to expand their energy gum market size, increase profitability, and remain competitive in the market. The key players profiled in this report include Blast Power Gum, Blockhead HQ Ltd., Ferrero SpA, GelStat Corporation (Mastix LLC), GumRunners, LLC, Lotte Group, Mars Inc., Mondelez International, Inc., NeuroGum, LLC, and Yıldız Holding.
By Region
Asia-Pacific would exhibit the highest CAGR of 9.9% during 2022-2031, owing to the increase in westernization and adaption of innovative energy gum products among consumers.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2022-2031 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing energy gum market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the energy gum industry.
Energy Gum Market Report Highlights
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Analyst Review
Energy gums are caffeine-rich gums, which give a quick burst of energy to increase focus, alertness, and concentration during fitness training sessions, playing sports, studying, business meetings, and other cognitive performance. These are a convenient and effective alternatives to energy drinks and supplements.
According to the International Health, Racquet & Sports club Association (IHRSA) 2017, there are 36,540 health clubs in the U.S., and 57.3 million Americans have memberships in at least one of them. Moreover, there is an ongoing trend of consuming energy gums before or after strenuous workouts, fitness trainings, and labor-intensive tasks. Thus, spiraling number of fitness centers in developed countries such as the U.S. has boosted the sales of energy gums. Moreover, increase inparticipation of youngsters in sports in the U.S., Australia, Germany, China, Brazil, and India has fueled the adoption of energy gums over other caffeinated drinks and products. The large working population base in China and India has fueled the consumption of energy gums, which further supplements the market growth. Furthermore, the ongoing trend of using natural ingredients in energy gumsis anticipated to have a positive impact on the market growth.
The global energy gum market size was valued at $89.5 million in 2021, and is estimated to reach $192.1 million by 2031, registering a CAGR of 8.2% from 2022 to 2031.
The global energy gum market registered a CAGR of 8.2% from 2022 to 2031.
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The forecast period in the energy gum market report is from 2022 to 2031.
The top companies that hold the market share in the energy bar market include Mars, Incorporated, Lotte Group, Keurig Dr. Pepper, Inc., Mondelez International, Inc., GumRunners, LLC, and Ferrero SpA.
The energy gum market report has 3 segments. The segments are flavor, application, and distribution channel.
The emerging countries in the energy gum market is likely to grow at a CAGR of more than 9% from 2022 to 2031.
North America will dominate the energy gum market by the end of 2031.
Post COVID-19, the rise in social gatherings and the resumption of events, concerts, gyms, and fitness centers promotes the usage of energy gum in individuals and contributes to the growth of the market.
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