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2021

Erotic Lingerie Market

Erotic Lingerie Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type (Bras, Briefs, Shapewear, Camisoles and Others), Material (Natural and Synthetic), and Distribution Channel (Brand outlets, Hypermarket/Supermarket, Online sales channel and Specialty store): Global Opportunity Analysis and Industry Forecast 2021-2028

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Author's: Onkar Ambegaonkar | Roshan Deshmukh
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The erotic lingerie market size was valued at $19,288.4 million in 2020, and is projected to reach $32,003.1 million by 2028, growing at a CAGR of 5.6% from 2021 to 2028.

Erotic lingerie is generally referred as a part of women clothing that includes products such as innerwear, light dresses, sleepwear. It is made of soft, elastic and light fabrics such as silk, lycra, satin, cotton, chiffon. It has huge varieties that include corsets and bustiers, body stockings, and hosiery. It has been seen that woman like to have different varieties of erotic lingerie in their wardrobe due to increase in their spending capacity and tendency toward purchase of lingerie as fashionable clothing. 

Erotic-Lingerie-Market

Distribution Channel is majorly segmented into Brand Outlets, Hypermarket/ Supermarket, Online sales channel and Specialty store. Retail sales of erotic lingerie from online channels have shown significant growth over the years. This is mainly due to the rise in penetration of smartphones and internet services over the years. Moreover, online platforms showcase different brands that provide a variety of options for consumers. Online sales channel is expected to witness the fastest growth during the forecast period owing to rising preference toward online shopping among consumers. In addition, online sales of erotic lingerie are primarily driven by the lack of hindrance and personalized nature of the online purchases. Considering customers are still conventional in their outlook and have severe hindrance buying erotic lingerie in stores. 

It has been seen that other channels such as brand outlets, hypermarket/supermarket, and specialty stores, dominate the market due to the mind set to purchase the correct size among the women populace. 

Consumers can access niche products available in the market in these hypermarkets/supermarkets. Hence, establishment of hypermarkets/supermarkets in widespread location offers lucrative opportunities for the erotic lingerie market growth. Manufacturers are offering special discounts through these hypermarkets and they encourage the hypermarkets and supermarkets chains to sell their own products majorly that boost the sale of erotic lingerie products. For these strategies, manufacturers are taking efforts on increasing the products’ shelf visibility, which attracts consumers, thus augmenting the growth of the erotic lingerie market. Moreover rigorous online marketing supplemented with huge options, availability of detailed information, discount, and free home delivery offered by various e-commerce platforms have increased the purchase of erotic lingerie products through this distribution channel in the recent years. Owing to this e-commerce segment contribute a greater erotic lingerie market share. Although, Concern in quality of product from online channel made many consumers to prefer other channels, especially specialty stores in this market. Additionally, presence of strong distribution channels is also a major factor that is resulting in the rise in demand for erotic lingerie among consumers. 

Erotic Lingerie Market
By Product Type
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Bra segment dominates the global market and is expected to retain its dominance throughout the forecast period.

Erotic lingerie is mainly driven by rise in preference toward premium brands among women in this market. This factor is pushing various manufacturers to develop wide range of erotic lingerie considering consumer tastes and preferences with latest technology and fabrics. Increasing disposable incomes and a growing aspirational middle class has also resulted in huge demand in this market. However, poor quality clothing is one of the restraints in erotic lingerie market industry due to various issues such as itchiness, rashes, and improper shaping in body. 

COVID-19 Impact on erotic lingerie market:

The impact of the Covid-19 crisis on consumer behavior and manufacturing trends has increased the importance of digitalization for the erotic lingerie market. Online consumers are looking for personalized shopping experiences and competitive prices are pushing erotic lingerie manufacturers to produce various varieties of erotic products. In addition, most of the retail outlets closed and limited fitting room facilities, thus, the sales of erotic lingerie in physical outlets have been affected drastically during pandemic. However, the demand for more work from home comfort outfit, zero feel products through e-commerce has been demanding during this period with the sales of few erotic lingerie products such as non-wired bras and bralettes. Moreover, it has been seen that sales of comfortable erotic lingerie such as bras, has increased as compared to previous years.

Erotic Lingerie Market
By Material
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Synthetic segment is expected to grow at a highest CAGR of 7.4% during the forecast period.

Customers are considering on style quotient and comfort over the pricing of products and manufacturers are increasing their portfolio with wide variety of designs, sizes, colors and other customizable options.

Advances in digital technology and communication tools are empowering erotic lingerie manufacturer to respond faster to the changes in consumer demand, gain cost-saving benefits, and boost their operational efficiency.

Erotic Lingerie Market
By Distribution Channel
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E-commerce segment is expected to grow at a highest CAGR of 6.7% during the forecast period.

The erotic lingerie market analysis is segmented on the basis of product type, material, distribution channel, and region. By product type, the market is divided into bra, brief, shapewear, camisole, and others. By material, the market is classified into natural and synthetic. By distribution channel, it is fragmented into brand outlets, specialty stores, hypermarkets/supermarket, and E-commerce. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players operating in the erotic lingerie market include Adore Me, Agent Provocateur, Amante, Ann Summers, Bluebella, Felina, Frederick’s of Hollywood Operating Company, LLC, La Perla, L Brands Inc., and PVH Corporation.

Erotic Lingerie Market
By Region
2028
Asia-pacific 
North America
Europe
LAMEA

Asia-Pacific dominated the market in 2020 and is expected to grow with a CAGR of 6.5% during the forecast period

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging market trends and opportunities in the erotic lingerie market.
  • The report provides detailed qualitative and quantitative analysis of current erotic lingerie market trends and future estimations that help evaluate prevailing erotic lingerie market opportunities.
  • A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.

Key Market Segments

By Product Type 

  • Bra
  • Brief
  • Shapewear
  • Camisole
  • Others

By Material

  • Natural
  • Synthetic

By Distribution Channel 

  • Brand outlets 
  • Specialty stores 
  • Hypermarket/Supermarket
  • E-commerce

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK 
    • Germany
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
    • Rest of the LAMEA

Erotic Lingerie Market Report Highlights

Aspects Details
Erotic Lingerie Market By PRODUCT TYPE
By PRODUCT TYPE
  • Bra
  • Brief
  • Shapewear
  • Camisole
  • Others
Erotic Lingerie Market By MATERIAL
By MATERIAL
  • Natural
  • Synthetic
Erotic Lingerie Market By DISTRIBUTION CHANNEL
By DISTRIBUTION CHANNEL
  • Brand outlets
  • Specialty stores
  • Supermarkets/hypermarkets
  • E-commerce
Erotic Lingerie Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players
Key Market Players

L Brands Inc., PVH Corporation, Adore Me, Frederick’s of Hollywood Operating Company, LLC, .Agent Provocateur, Bluebella, Amante, .Ann Summers, Felina, .La Perla

Analyst Review

The erotic lingerie market has witnessed a consistent growth in the past few years. Various varieties, comfort, and emergence of premium brands in erotic lingerie are some of the major factors that supplement the growth of the market. Currently, Asia-Pacific has been seen as the largest market and huge demand for the erotic lingerie market due to internet penetration. Major reasons contribute towards the growth factor are increasing disposable income as well as the rising number of e-commerce websites and preference for online shopping among the consumers. Another major reason is having different varieties and styling of erotic lingerie as well as preference for premium brands among women is also contributing huge demand in the region for this market. Key players such as L Brands Inc are developing wide range of erotic lingerie considering consumer tastes and preferences with latest technology and fabrics. North America as well as Europe are witnessing fastest growing demand in the erotic lingerie market. Being developed regions, there is rising awareness among consumers about fashionable and comfortable lifestyle as well as presence of strong distribution channels is also a major factor that is resulting in the rise in demand for erotic lingerie among consumers.

Author Name(s) : Onkar Ambegaonkar | Roshan Deshmukh
Frequently Asked Questions?

The global erotic lingerie market size was valued at $19,288.4 million in 2020, and is expected to reach $32,003.1 million by 2028.

The forecast period would be 2021-2028.

Base year calculated for the market is 2020

Company profiles is been selected on the basis of regional presence in the world and product range they provide.

Key players operating in the erotic lingerie market include Adore Me, Agent Provocateur, Amante, Ann Summers, Bluebella, Felina, Frederick’s of Hollywood Operating Company, LLC, La Perla, L Brands Inc., and PVH Corporation.

In the present era, fashion trends have become bolder; erotic lingerie is not just limited to innerwear. Fashion trends are pushing consumers to exhibit their innerwear as outerwear and this is the latest trend in the market.

Drivers for the market would be rise of influence of dynamic fashion trends and growth of online platforms. The factors that can act as restrain for the market can be high costs associated with the erotic lingeries. Opportunities for the growth of the market lies in introducing new materials for erotic lingerie.

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Erotic Lingerie Market

Global Opportunity Analysis and Industry Forecast 2021-2028