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Instant Beverages Premix Market by Type (Instant Coffee, Instant Tea, Instant Milk, Instant Health Drinks, Soups, and Others), - Global Opportunity Analysis and Industry Forecast, 2014-2022
Update Available On-Demand

Food Ingredient	FO_161811	Pages: 96	Dec 2016 \| 9321 Views
Author(s) : Ashmita Roy	Tables: 68	Charts: 41	Formats*:

The instant beverage premix market size was valued at $66,977 million in 2015 and is expected to grow at a CAGR of 6.0% to reach $99,193 million by 2022. Instant beverage premixes are easily prepared drinks, which boost metabolism, enhance functionality, and provide healthy hydration. Instant beverage premix market analysis is primarily segmented into product type including instant coffee, instant milk, instant tea, and instant health drinks and soups. Growth in health awareness and increase in concern over obesity drives the market for instant beverage premix market demand.

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It the Instant beverage premix market, the premixes are available in the form of powder, paste, and granules, which contain cocoa, edible acids, vitamins, vegetable extracts, fruit powders, and aromatizing agents. Moreover, these instant beverage premixes are generally mixed with water or milk. Some of the major benefits of instant beverage premixes are, they enhance brain functionality, boosts metabolism, and provides healthy hydration. These benefits of drinks prepared by instant beverage premixes have increased their adoption rate. In the market, the beverages are available as premixes-mixed drinks, whereas others are available in the form of powdered beverages, such as sugar-based and sugar free forms.

Primary Interview Responses Split

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At present, instant coffee premix has witnessed higher demand potential. This segment has a high rate of adoption in the global instant beverage premix market due to its appealing taste and aromatizing aroma. Instant tea premix is the next segment, which generates the highest revenue and is expected to register a higher growth rate in the coming years. Green tea offers various health benefits to consumers such as weight loss and also helps regulate glucose levels in the body. Increase in adoption of instant premixes in the corporate sector makes the instant beverage premix segment as one of the lucrative targets for investment. Instant health drinks such as protein shakes is a major attractive sector, as people are becoming more health cautious. These are the key dynamics affecting instant beverages premix market.

Instant Beverages Premix Market Segmentation

Top Winning Strategy

Leading players in the global instant beverage premix market industry have adopted various strategies to achieve additional market share. These key strategies have been gathered from press releases, annual reports of market players, and primary calls made to industry experts. key suppliers profiled in the instant beverage premix industry have adopted product launch, joint venture, acquisition, partnership, expansion, and investment as their key strategies.

INSTANT BEVERAGE PREMIX MARKET SHARE: TOP WINNING STRATEGIES, 2012–2016 (%)

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The above pie chart represents the percentage split of the strategies adopted by the key market players. Product Launch accounted for 33.3% of all strategies adopted, while partnership is the second topmost strategy, accounting for 28.5% of the overall strategies.

Instant Beverage Premix Market: Top Investment Pockets

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At present, instant coffee has witnessed higher demand potential. This segment has a high rate of adoption in the instant beverage premix market due to its appealing taste and aromatizing aroma. Instant tea is the next segment, which generates the highest revenue is also expected to register higher growth rate in the coming years. Green tea offers various health benefits to consumers such as weight loss and also helps regulate glucose levels in the body.

Increase in adoption of instant premixes in the corporate sector made the instant beverage premix segment as one of the lucrative targets for investment. Instant health drinks such as protein shakes is a major attractive sector, as people are becoming more health cautious.

TOP INVESTMENT POCKET

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Segment Review:

Instant milk segment is projected to witness the highest growth during the forecast period both in terms of value and volume as it has a normally longer shelf life compared to regular liquid milk. It comprises high nutritional compositions that include proteins, vitamins, potassium, and minerals. Consumers use instant milk powders due to its longer shelf life which make it easy for consumers to store for a long time. The instant powdered milk is available at cheaper rates as compared to fresh milk which increases the growth.

LAMEA Review

The instant beverage premix market in LAMEA has prospered due to the increased awareness about the obesity and health benefits offered by the instant beverage premix. The market for instant beverage premix is projected to grow at the highest rate compared to other regions during the forecast period.

MIDDLE EAST INSTANT BEVERGAE PREMIX MARKET SIZE, 2014 - 2022 ($MILLION)

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Key players profiled in the Instant beverage premix market include Ito En Ltd, The Republic of Tea Inc., Suntory Beverage & Food Ltd., The Coca-Cola Co., Monster Beverage Co., Keurig Green Mountain Inc., Dunkin’ Brands Group Inc., Starbucks Corp., PepsiCo Inc., and Ajinomoto General Foods Inc.

Other key players (not profiled in the report) in the Instant beverage premix market value chain include Neel Beverages Pvt Ltd., Kafex Foods Private Limited, Nandram Corporation and Plus Beverages.

KEY BENEFITS

This report provides an extensive analysis of the current trends, future estimations, and dynamics from 2014 to 2022 of the global instant beverages premix market, which assists to identify the prevailing opportunities
Geographically, the market is analyzed based on various regions, such as North America, Europe, Asia-Pacific, and LAMEA
Exhaustive analysis predicts the applications that are currently used along with the variants that would gain prominence in the future
Competitive intelligence of leading manufacturers and distributors highlights the competitive scenario across the geographies
An in-depth analysis of current research and developments within the market is provided with key dynamic factors that interpret the market behavior
Extensive analysis is conducted by following key product positioning and monitoring the top competitors within the market framework
Key market players are profiled and their strategies are analyzed thoroughly, which portrays the competitive outlook

Key Instant Beverage Premix Market Segments :

Global instant beverages market is segmented as:

BY PRODUCT TYPE

Instant Coffee
Instant Tea
Instant Milk
Instant Health Drinks
Soups

BY GEOGRAPHY

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- UK
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle-East
- Africa

CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Key benefits for stakeholders:
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors
3.2.2 Key strategies
3.2.3 Top investment pockets

3.3 Porter’s five forces analysis

3.3.1 Low bargaining power of suppliers due to large number of suppliers and low switching cost
3.3.2 Moderate bargaining power of buyer due to high demand and availability of substitutes
3.3.3 High threat of substitutes due to large number of substitutes
3.3.4 High threat of new entrants due to easy entry and exit in the market
3.3.5 High competition among rivals due to the adoption of new strategies

3.4 Drivers

3.4.1 Improved distribution channels for instant beverage premixes
3.4.2 Increasing per capita disposable income
3.4.3 Companies emphasizing on calorie reduction due to the increasing health awareness
3.4.4 Increasing number of obese and overweight people

3.5 Restraints

3.5.1 Stringent regulations for the approval of food and beverage products

3.6 Opportunities

3.6.1 Growing popularity of healthy drinks including organic tea and energy drinks
3.6.2 Changing lifestyle patterns of consumers

CHAPTER 4 INSTANT BEVERAGE PREMIX MARKET, BY PRODUCT TYPE

4.1 Introduction
4.2 Instant coffee

4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Market size and forecast
4.2.4 North America: Instant Coffee Market
4.2.5 Europe: Instant Coffee Market
4.2.6 Asia-Pacific: Instant Coffee Market
4.2.7 LAMEA: Instant Coffee Market

4.3 Instant Milk

4.3.1 Key market trends
4.3.2 Key growth factors and opportunities
4.3.3 Market size and forecast
4.3.4 North America: Instant Milk Market
4.3.5 Europe: Instant Milk Market
4.3.6 Asia-Pacific: Instant Milk Market
4.3.7 LAMEA: Instant Milk Market

4.4 Instant Tea

4.4.1 Key market trends
4.4.2 Key growth factors and opportunities
4.4.3 Market size and forecast
4.4.4 North America: Instant Tea Market
4.4.5 Europe: Instant Tea Market
4.4.6 Asia-Pacific: Instant Tea Market
4.4.7 LAMEA: Instant Tea Market

4.5 Soups

4.5.1 Key market trends
4.5.2 Key growth factors and opportunities
4.5.3 Market size and forecast
4.5.4 North America: Instant Soup Market
4.5.5 Europe: Instant Soup Market
4.5.6 Asia-Pacific: Instant Soup Market
4.5.7 LAMEA: Instant Soup Market

4.6 Instant health drinks

4.6.1 Key market trends
4.6.2 Key growth factors and opportunities
4.6.3 Market size and forecast
4.6.4 North America: Instant Health Drink Market
4.6.5 Europe: Instant Health Drink Market
4.6.6 Asia-Pacific: Instant Health Drink Market
4.6.7 LAMEA: Instant Health Drink Market

4.7 Other Instant Premixes

4.7.1 Key market trends
4.7.2 Key growth factors and opportunities
4.7.3 Market size and forecast
4.7.4 NORTH AMERICA: OTHER INSTANT PREMIXES MARKET
4.7.5 Europe: Other Instant Premixes Market
4.7.6 Asia-Pacific: Other Instant Premixes Market
4.7.7 LAMEA: Other Instant Premixes Market

CHAPTER 5 INSTANT BEVERAGE PREMIX MARKET, BY GEOGRAPHY

5.1 Overview
5.2 North America

5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Market size and forecast
5.2.4 U.S.: Instant Beverage Premix Market
5.2.5 Canada: Instant Beverage Premix Market
5.2.6 Mexico: Instant Beverage Premix Market

5.3 Europe

5.3.1 Key market trends
5.3.2 Key growth factors and opportunities
5.3.3 Market size and forecast
5.3.4 UK: Instant Beverage Premix Market
5.3.5 Germany: Instant Beverage Premix Market
5.3.6 France: Instant Beverage Premix Market
5.3.7 Rest Of Europe: Instant Beverage Premix Market

5.4 Asia-Pacific

5.4.1 Key market trends
5.4.2 Key growth factors and opportunities
5.4.3 Market size and forecast
5.4.4 India: Instant Beverage Premix Market
5.4.5 China: Instant Beverage Premix Market
5.4.6 Japan: Instant Beverage Premix Market
5.4.7 Australia: Instant Beverage Premix Market
5.4.8 Rest of Asia-Pacific: Instant Beverage Premix Market

5.5 LAMEA

5.5.1 Key market trends
5.5.2 Key growth factors and opportunities
5.5.3 Market size and forecast
5.5.4 Latin America: Instant Beverage Premix Market
5.5.5 Middle East: Instant Beverage Premix Market
5.5.6 Africa: Instant Beverage Premix Market

CHAPTER 6 COMPANY PROFILES

6.1 Ajinomoto General Foods Inc.

6.1.1 Company overview
6.1.2 Operating business segments
6.1.3 Business performance
6.1.4 Key strategic moves & developments

6.2 Dunkin' Brands Group, Inc.

6.2.1 Company overview
6.2.2 Operating business segments
6.2.3 Business performance
6.2.4 Key strategic moves & developments

6.3 Ito En, Ltd.

6.3.1 Company overview
6.3.2 Operating business segments
6.3.3 Business performance

6.4 Monster Beverage Corporation

6.4.1 Company overview
6.4.2 Operating business segments
6.4.3 Business performance

6.5 Nestle S.A.

6.5.1 Company overview
6.5.2 Operating business segments
6.5.3 Business performance
6.5.1 Key strategic moves & developments

6.6 PepsiCo Inc.

6.6.1 Company overview
6.6.2 Operating business segments
6.6.3 Business performance

6.7 Suntory Holdings Ltd. (Suntory Beverage & Food Limited)

6.7.1 Company overview
6.7.2 Operating business segments
6.7.3 Business performance
6.7.4 Key strategic moves & developments

6.8 The Coca-Cola Company

6.8.1 Company overview
6.8.2 Operating Business Segments
6.8.3 Business performance
6.8.4 Key strategic moves & developments

6.9 The Republic of Tea, Inc.

6.9.1 Company overview
6.9.2 Operating business segments
6.9.3 Key strategic moves & developments

6.10 Unilever Plc

6.10.1 Company overview
6.10.2 Operating business segments
6.10.3 Business performance

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES IN THE INSTANT BEVERAGE PREMIX MARKET, 2014-2016
FIG. 3 TOP WINNING STRATEGIES IN THE INSTANT BEVERAGE PREMIX MARKET, 2014-2016
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 PORTER’S FIVE FORCES ANALYSIS OF INSTANT BEVERAGE PREMIX MARKET
FIG. 6 GDP GROWTH RATE IN MAJOR DEVELOPING COUNTRIES, 2013-2014
FIG. 7 GLOBAL INSTANT BEVERAGE PREMIX MARKET REVENUE, BY PRODUCT TYPE (%), 2015
FIG. 8 GLOBAL INSTANT COFFEE MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 9 GLOBAL INSTANT MILK MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 10 GLOBAL INSTANT TEA MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 11 GLOBAL SOUP MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 12 GLOBAL INSTANT HEALTH DRINK MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 13 GLOBAL OTHER INSTANT PREMIXES MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 14 GLOBAL INSTANT BEVERAGE PREMIX MARKET, BY GEOGRAPHY, 2015 (PIE CHART OF GLOBAL NUMBERS, BY GEOGRAPHY)
FIG. 15 NORTH AMERICA: INSTANT BEVERAGE PREMIX MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 16 EUROPE: INSTANT BEVERAGE PREMIX MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 17 ASIA-PACIFIC: INSTANT BEVERAGE PREMIX MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 18 LAMEA: INSTANT BEVERAGE PREMIX MARKET, Y-O-Y GROWTH, 2015-2022
FIG. 19 AJINOMOTO: REVENUE BY YEAR ($MILLION)
FIG. 20 AJINOMOTO: REVENUE BY SEGMENT (%), 2015
FIG. 21 AJINOMOTO: REVENUE BY GEOGRAPHY (%), 2015
FIG. 22 DUNKIN: REVENUE BY YEAR ($MILLION)
FIG. 23 DUNKIN: REVENUE BY SEGMENT (%), 2015
FIG. 24 ITO: REVENUE BY YEAR ($MILLION)
FIG. 25 ITO: REVENUE BY SEGMENT (%), 2016
FIG. 26 MONSTER: REVENUE BY YEAR ($MILLION)
FIG. 27 MONSTER: REVENUE BY SEGMENT (%), 2015
FIG. 28 NESTLE: REVENUE BY YEAR ($MILLION)
FIG. 29 NESTLE: REVENUE BY SEGMENT, 2015(%)
FIG. 30 NESTLE: REVENUE BY GEOGRAPHY, 2015(%)
FIG. 31 PEPSICO: REVENUE BY YEAR ($MILLION)
FIG. 32 PEPSICO: REVENUE BY SEGMENT (%), 2015
FIG. 33 PEPSICO: REVENUE BY GEOGRAPHY (%), 2015
FIG. 34 SUNTORY: REVENUE BY YEAR ($MILLION)
FIG. 35 SUNTORY: REVENUE BY SEGMENT (%), 2015
FIG. 36 SUNTORY: REVENUE BY GEOGRAPHY (%), 2015
FIG. 37 COCA-COLA: REVENUE BY YEAR (IN MILLION)
FIG. 38 COCA-COLA: REVENUE BY SEGMENT (%), IN 2015
FIG. 39 UNILEVER: REVENUE BY YEAR ($MILLION)
FIG. 40 UNILEVER: REVENUE BY SEGMENT, 2015(%)
FIG. 41 UNILEVER: REVENUE BY GEOGRAPHY, 2015(%)

List of Tables

TABLE 1 GLOBAL INSTANT COFFEE MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 2 NORTH AMERICA: INSTANT COFFEE MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 3 EUROPE: INSTANT COFFEE MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 4 ASIA PACIFIC: INSTANT COFFEE MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 5 LAMEA: INSTANT COFFEE MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 6 GLOBAL INSTANT MILK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 7 NORTH AMERICA: INSTANT MILK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 8 EUROPE: INSTANT MILK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 9 ASIA-PACIFIC: INSTANT MILK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 10 LAMEA: INSTANT MILK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 11 GLOBAL INSTANT TEA MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 12 NORTH AMERICA: INSTANT TEA MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 13 EUROPE: INSTANT TEA MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 14 ASIA-PACIFIC: INSTANT TEA MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 15 LAMEA: INSTANT TEA MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 16 GLOBAL INSTANT SOUP MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 17 NORTH AMERICA: INSTANT SOUP MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 18 EUROPE INSTANT SOUP MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 19 ASIA-PACIFIC: INSTANT SOUP MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 20 LAMEA: INSTANT SOUP MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 21 GLOBAL INSTANT HEALTH DRINK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 22 NORTH AMERICA: INSTANT HEALTH DRINK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 23 EUROPE: INSTANT HEALTH DRINK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 24 ASIA-PACIFIC: INSTANT HEALTH DRINK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 25 LAMEA: INSTANT HEALTH DRINK MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 26 GLOBAL OTHER INSTANT PREMIXES MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 27 NORTH AMERICA: OTHER INSTANT PREMIXES MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 28 EUROPE: OTHER INSTANT PREMIXES MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 29 ASIA-PACIFIC: OTHER INSTANT PREMIXES MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 30 LAMEA: OTHER INSTANT PREMIXES MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 31 NORTH AMERICA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 32 U.S.: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 33 CANADA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 34 MEXICO: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 35 EUROPE: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 36 UK: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 37 GERMANY: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 38 FRANCE: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 39 REST OF EUROPE: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 40 ASIA-PACIFIC: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022($MILLION)
TABLE 41 INDIA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 42 CHINA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022($MILLION)
TABLE 43 JAPAN: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 44 AUSTRALIA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 45 REST OF ASIA-PACIFIC: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 46 LAMEA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 47 LATIN AMERICA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 48 MIDDLE EAST: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 49 AFRICA: INSTANT BEVERAGE PREMIX MARKET REVENUE, 2014-2022 ($MILLION)
TABLE 50 AJINOMOTO: COMPANY SNAPSHOT
TABLE 51 AJINOMOTO: OPERATING SEGMENTS
TABLE 52 DUNKIN: COMPANY SNAPSHOT
TABLE 53 DUNKIN: OPERATING SEGMENTS
TABLE 54 ITO: COMPANY SNAPSHOT
TABLE 55 ITO: OPERATING SEGMENTS
TABLE 56 MONSTER: COMPANY SNAPSHOT
TABLE 57 MONSTER: OPERATING SEGMENTS
TABLE 58 NESTLE: COMPANY SNAPSHOT
TABLE 59 NESTLE: OPERATING SEGMENTS
TABLE 60 PEPSICO: COMPANY SNAPSHOT
TABLE 61 PEPSICO: OPERATING SEGMENTS
TABLE 62 SUNTORY: COMPANY SNAPSHOT
TABLE 63 SUNTORY: OPERATING SEGMENTS
TABLE 64 COCA-COLA: COMPANY SNAPSHOT
TABLE 65 REPUBLIC OF TEA: COMPANY SNAPSHOT
TABLE 66 REPUBLIC OF TEA: OPERATING SEGMENTS
TABLE 67 UNILEVER: COMPANY SNAPSHOT
TABLE 68 UNILEVER: OPERATING SEGMENTS

Instant beverage premixes are available in the form of powder, paste, and granules, which contains cocoa, edible acids, vitamins, vegetable extracts, fruit powders, and aromatizing agents. Moreover, these instant beverage premixes are generally mixed with water or milk. In the market, the beverages are available as premixes-mixed drinks, whereas others are available in the form of powdered beverages such as sugar-based and sugar-free forms.

Companies such as Ito En Ltd, The Republic of Tea Inc., Suntory Beverage & Food Ltd., The Coca-Cola Co., Monster Beverage Co., Keurig Green Mountain Inc., Dunkin’ Brands Group Inc., Starbucks Corp., PepsiCo Inc., and Ajinomoto General Foods Inc. have adopted several key business strategies to increase their market share in the global instant beverage premixes market. The Republic of Tea has introduced Sun green teas designed for optimal mind benefits. Moreover, several other companies such as Ajinomoto General Foods, Starbucks, are launching varieties of beverages with greater health benefits which attract consumers. Other companies such as, the Coca Cola Company acquired a 16.07% equity stake of the Monster Beverage Company diversifying its portfolio and transferring its business line of non-energy business to the Coca Cola Company.

Preference for instant coffee have witnessed higher demand potential. This segment has a high rate of adoption in the global instant beverage premix market due to its appealing taste and aromatizing aroma. Instant tea is the next segment, which generated the highest revenue is also expected to register higher growth rate in the coming years. Green tea offers various health benefits to consumers such as weight loss and helps regulate glucose levels in the body.

Increase in adoption of instant premixes in corporate sector made the instant beverage premix segment as one of the lucrative targets for investment. Instant health drinks such as protein shakes is a major attractive sector as people are concentrating more on their health.