Internet Security Market Overview:
Global Internet Security Market is expected to garner $42.8 billion by 2020, registering a CAGR of 8.1% during the forecast period 2014 - 2020. The Global Internet Security Market, in its essence has come a long way and has been constantly evolving in its approach to the consumers. The world, today, is inevitably attached to the internet with online networking. Organizations today lead a parallel existence through their presence on the internet, which defines them in aspect to their values, operations, communication and almost everything that they can possibly imbibe onto a commercial network.
Nonetheless, with the increased usage of the Internet, threats observed across the global pose a severe impact on system functionality and business operations. Internet security solutions protect computing systems and ensure flawless execution of operations. This report presents a detailed view on the global Internet security market. The internet security market size and revenue relies on several factors such as cloud based business operations, rise in online financial transactions, increased usage of the Internet due to wireless availability and other driving factors. The presence of pirated software and the lack of awareness amongst the consumers adversely affect the Internet Security market size. Conversely, with the rise in Internet applications such as e-commerce, e-governance and the growing awareness for efficient security solutions, the Internet Security industry is expected to increase substantially. Managed security solutions from various companies should further elevate the market performance in terms of adoption. Major companies, operating in this Internet Security market include IBM, Intel, Symantec and HP amongst others. These top players are primarily adopting product launch, product enhancement and acquisition strategies in order to boost their performance in the global Internet Security market. In addition, the Internet Security market share analysis provides an insight on the competitive edge of the players operating in the global market.
The global Internet security market spans products & services, technologies, applications and geography. Products & services chapters elaborate different hardware, software and services used in the Internet security market. The application segment discusses the importance and usage of Internet security solutions in BFSI, retail, IT & telecommunications, manufacturing, and education amongst the others. From a technological perspective, a detailed market analysis lends insight on diverse technologies such as authentication, access control, content filtering and cryptography. In order to gain a global perspective of the Internet security market, a comprehensive study indicates the market scope across North America, Europe, Asia-Pacific and LAMEA.
Internet Security is a key factor that customers look for while engaging in online activities. Internet security suites include anti-spam, antispyware, privacy protection and parental controls to protect confidential information on laptops or PCs. Customers prefer to use security software, which are less expensive, require minimal installation, size on their devices. For individual users, software firewalls are more ideal; whereas, hardware firewalls are designed to provide a protective barrier to the devices, which hide the organization’s internal networked PCs from the outside world. The rising trend of on-line shopping and financial transactions among customers is leading to a renewed demand for on-line security, for bill payments and online transactions thereby enhancing the market growth of global Internet Security market.
Since last decade, the computing technology has changed significantly. Large number of people rely on the networked systems for their businesses. Approximately 40% of the world’s population has Internet connections today. Among all Internet security software providers, Bitdefender Internet Security is one of the prominent Internet security software adopted by most of the end users as per the Internet security suits software reviews.
Various public and private firms in North America have consistently been facing attacks on their Internet networks. In North America, agencies such as Homeland Security, Public-Safety Canada and different provincial & state governments try to identify and prevent such Internet attacks, which pose a serious threat to the Nation’s infrastructure. IBM’s Internet Security Systems (ISS) acts as a security partner for different organizations providing them information security. Rising number of Internet attacks and growth in e-commerce activities are the prime factors driving the North American Internet security industry. Pop-ups, adware act as an information-gathering tool; whereas, malwares disrupt the working of systems.
Top influencing factors for internet security market:
The significant influencing factors include wireless communication devices, online financial transactions and growing cloud based services. These are key factors that have led for the widespread adoption of internet security services. Along with the above-mentioned factors, the market is also dependent on decisive regulatory policies, e-commerce & e-governance surge, etc. All the factors mutually create opportunities for the market growth. Factors such as pirated software’s usage, and low awareness limit the adoption of security solutions. However, each factor would have its definite impact on the market.
Upsurge in cloud usage:
Enterprises use cloud-based services in order to execute business operations smoothly. Such cloud-based services’ usage primarily drives the adoption of Internet security solutions. The multi-national nature of business would further increase cloud-based business operations. However, due to emergence of technologies such as BYOD, the dependence on enterprises’ resources would be reduced by 2020.
Decisive regulatory policies:
Regulations & policies make it mandatory to install Internet security solutions in business organizations. To secure confidence among users, several companies comply with recognized security policies such as OECD principles, etc. Over the forecast period, with maturing regulations, the implications arising out of non-adherence to regulatory policies would reduce.
Pirated products usage:
Usage of pirated products is major hindrance to the adoption of Internet security solutions. The large potential segment of individual users assume full protection out of pirated or free versions of security solutions. However, these solutions are not capable of protecting the user system. The limitations arising from this factor would reduce in the future, mainly due to falling prices of the security solutions and rising awareness about internet security solutions.
- The report provides an overview of the international markets, with special reference to market trends, market structure, driving factors, scope, opportunities and the challenges, in the Internet security market
- The present and future trends would give a clear understanding of the global Internet Security market
- Porters Five Forces model is used to analyze the potency of buyer/suppliers and the competitive structure of the market, which should further enable market players in developing effective strategies
- The segmental study of the global Internet Security industry provide an in-depth analysis of different security technologies practiced in the internet security market along with their applications across various geographies
- Drivers & opportunities are examined to identify the current factors, which are responsible for the growth of the market along with potential technologies that could supplement market growth in the future.
- Value chain analysis provides a systematic study of the key intermediaries involved, which could assist the stakeholders in formulating appropriate strategies
Internet Security Market Key Segments
The global internet security market is segmented into products & services, technologies, applications and geography.
By Products & Services
- Market by Technologies
- Access control technology
- Content filtering
- IT & Telecommunications
- Aerospace, defense & intelligence
- North America
- LAMEA (Latin America, Middle East and Africa)