North America Text Analytics Market by Application (Search- based Application and Enterprise Application), Deployment Model (On premise Deployment Model and Cloud based Deployment Model) - Global Opportunity Analysis and Industry Forecast, 2020-2027
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Jul 2020 |
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COVID-19
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Request Now !The process used to analyze an unstructured text, obtain relevant data and then transform it into valuable business intelligence is termed as text analytics. Emergence of text analytics has enabled companies take crucial business decisions. Furthermore, it has enabled enterprises to curb the language barrier and construct a global user base.
The North American text analytics market is influenced by several drivers, restraints and opportunities. Technologies such as big data analytics in the market are considered to be the major drivers. On the others hand, companies have now come to an understanding that automating data analysis plays an eminent role in helping companies keep up with huge amount of data and use the same to make insightful decisions. The need for improving consumer experience via CRM (Customer Relationship Management) and initiating effective marketing and promotional activities is also driving the market. However, lack of awareness has hindered the market growth to a greater extent. Vendors active in the text analytics industry are continuously discovering and refining the current architecture, to provide their endcustomers a more efficient solution, which in turn would provide greater opportunities for the market.
The text analytics market is segmented in terms of applications, end customers, industry verticals, deployment model and geography. In terms of applications the study covers search based applications, enterprise applications and others. The need for text analytics is felt greatly in industries such as banking, financial services and insurance, healthcare, government, retail, hospitality and travel and others. Adoption rate of text analytics has increased greatly among small and medium businesses and large enterprises. Deployment model favored by the prominent vendors in the market includes on premise deployment model and cloud based deployment model. The study covers the different countries located in North America.
Today, prominent market players are embracing effective business strategies such as joint ventures and acquisition and mergers to stay competitive. Enterprises are also seen investing in research and development to provide their customers a paramount solution. The key market players covered in the report includes International Business Machines Corporation (or IBM), Microsoft Corporation, SAP, Oracles, SAS, Lexalytics, Smartlogic, Provalis Research, OpenText, Pingar and others.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an extensive assessment of both the current and emerging industrial trends backed by in-depth information on business environment in North America
- Evaluation of the effective marketing strategies and business channel outlined in the report forms an important part of the study
- SWOT analysis of the major brands exhibits their major strengths and weaknesses
- The research further examines competitive landscape and industrial chain structure, to enable business owners identify the adoption rate across different countries
- The research pinpoints new policies, news and technology development thats contributing to the growth rate
NORTH AMERICA TEXT ANALYTICS MARKET SEGMENTS
MarketBy Application
- Search- based Application
- Enterprise Application
- Others
MarketBy Deployment Model
- On premise Deployment Model
- Cloud based Deployment Model
MarketBy End Customers
- Large Enterprise
- Small and Medium Business Enterprises
MarketIndustry Verticals
- BFSI
- Healthcare
- Hospitality and Travel
- Government Bodies
- Others
Key Players
- IBM
- Microsoft Corporation
- Oracle
- SAP
- SAS
- Lexalytics
- Smartlogic
- Provalis Research
- OpenText
- Pingar
We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:
- Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.
Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, web-casts and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast
Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develops analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth and forecasts
Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:
- Chief executives and VPs of leading corporations specific to industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)
Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
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