Video Streaming Market by Component (Solution and Services), Solution Type (IPTV, Over-the-top, and Pay TV), Streaming Type (Live/Linear Video Streaming, and Non-Linear Video Streaming), Deployment Mode (Cloud, On-Premise, and Hybrid), Revenue Model (Subscription, Transactional, Advertisement, and Hybrid), End User (Consumer, and Enterprise): Global Opportunity Analysis and Industry Forecast, 2019-2026

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The video streaming market is in the growing stage in Asia-Pacific and LAMEA. Thus, online video platforms in these regions have immense scope for enhancement. Also, there is huge return on investment in the video streaming market as there is an increase in the opportunities for augmented performance; hence, online video platform vendors continue to visualize on the need for platform and services across all regions. Further, there is an increase in the adoption of cloud services as it allows users to access a diverse range of pay-per-use computing sources which is gaining traction in the market. In addition, number of players in the digital video content market are adopting cloud computing services primarily to improve portability and enabling subscribed users to access digital content stored in remote servers, regardless of the devices they use.

Moreover, the increase in number of smart connected devices is one of the major factors that drives the growth of the video streaming market.

The global videos streaming market has a very competitive environment with the originality of content and innovation in services being some of the key differentiating factors. This has led to the growth of in-house produced content across various platforms. Original in-house web-series across genres such as drama, sitcoms, action, comedy, talk shows, and documentaries are some of the highest viewed digital videos on OTT platforms such as Netflix and YouTube. Further, the market is highly fragmented as it comprises of several international and regional vendors. The local vendors are finding it difficult to compete in terms of quality, safety, features, and price as the global players increase their presence in many regions. Many international players are expected to grow inorganically during the forecast period by acquiring domestic players who will increase their market shares by expanding their respective product portfolios. Some of the major key players profiled in the report include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd. These players have adopted various strategies to enhance their service offerings and increase their market penetration.