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| Report Code: A02610 | Pages: 295 | Aug 2018 | 27285 Views | ||
| Author(s) : Vishwa G | Tables: 107 | Charts: 62 |
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Online video platform has become an integral part of the media and entertainment companies to manage and distribute the online video content. Content owners can deliver best possible video experience to viewers on websites as well as applications on various devices.
Rise in demand for online video advertisements accounted to extensive shift in viewers’ preference of entertainment and media consumption and increased adoption of online videos due to upsurge in internet connectivity are the significant factors anticipated to drive the global online video platform in media & entertainment market growth. In addition, popularity of live video content with interactive and informative sessions about brands is further offering lucrative opportunities to this market during the forecast period.
Furthermore, surge in advancements in internet connection services that include cost effective as well as rapid data transfer capabilities, and rise in popularity of mobile videos are fueling the growth of the online video platform in media & entertainment market.
Purpose-driven online advertisements are anticipated to contribute to a large share of brand-owned videos, especially those related to major global sporting events. For instance, according to Pixability's data, purpose-driven ads generate a higher engagement rate and more views on YouTube than other related videos that are without any cause.
This in turn is expected to create lucrative opportunities for the online video advertising segment in the online video platform market. In addition, live online streaming of sports and other global events offers great opportunities for this market.
Some of the key players profiled in the report include Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions. These players have adopted various growth strategies to enhance their product portfolio and market penetration. For instance, Google announced acquisition of Anvato, a media streaming and monetization platform for broadcasters to enable scalable media processing and workflows in the cloud.
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