Frozen Vegetables Market by Product (Asparagus, Broccoli, Green Peas, Mushrooms, Spinach, Corn, Green Beans, and Others), End User (Food Service Industry and Retail Customers), and Distribution Channel (Discounters, Supermarkets/Hypermarkets, and Others): Global Opportunity Analysis and Industry Forecast, 2018 - 2025

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Frozen vegetables are products that can be stored and used over a long period of time by keeping the temperature below their freezing point.

Based on the interviews of various top-level CXOs’ of leading companies, foreign direct investment (FDI) has led to rise in the participation from foreign and private players, which is expected to boost the retail industry. This in turn is expected to significantly contribute toward the growth of the frozen vegetables market. As countries in Asia-Pacific, such as China and India, are undergoing infrastructural development with better and advanced connectivity, retail shops are witnessing transition in terms of storage facility and inventory. With increase in per capita income, changes in consumer profile, and upsurge in female working population, developing markets are expected to emerge as major markets for frozen vegetables. Rise in global population and growth in number of QSRs such as McDonalds, Burger King, Wendy’s, Subway, and Dunkin’ Donuts further drive the market growth.

However, as per CXOs’ perspectives, negative consumer perception related to nutritional content in frozen vegetable and poor freezing facilities in semi-urban & rural areas are projected to hamper the market growth.