Philippines Quick Service Restaurants Market by Food Type (Burger/Sandwich, Pizza/Pasta, Chicken, Seafood, and Others) and Nature (Independent and Franchised): Opportunity Analysis and Industry Forecast, 2019-2026

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According to the insights of the CXOs of leading companies, the Philippines market provides huge opportunities for the quick service restaurant industry to witness growth in terms of value sales. Over the past one-decade, Filipino customers have gradually shifted their diet to fast food and convenience food, specifically in the urban areas. 

Apart from lucrative product offerings that the operators provide as per preference and requirements of the customers, quick service restaurant operators also consider pricing as an influential factor that help drive the overall growth the segment in terms of value sales. Filipinos along with their preferable dishes, also consider the prices associated with it. Hence, majority of players in the Philippines quick service restaurant market initiate several pricing strategies such as seasonal discounts, customer loyalty programs, and others.

The rise in rate of internet penetration in the country, makes way for operators to initiate several key online marketing programs as online platforms are among the easiest ways to create awareness about its product offerings among the mainstream customers. As of 2017, there were around 30 million internet user across the country.