Latin America Slide Rails Market for Home Appliances by Product Type (Light, Medium, and Heavy-Duty Slide Rails), and End-User (Refrigerators, Ovens, Dishwashers, and Others): Opportunity Analysis and Industry Forecast, 2020-2027

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The growth in urbanization in major Latin American countries is rising the penetration of home appliances in daily households. Trend shows that owing to the increase in standard of living, consumers are switching toward technologically advanced electronic appliances such as refrigerators, cloth washers, and ovens. This increased adoption is likely to drive the necessity of slide rails used in these appliances.

In current scenario, home appliance manufacturers are focused on constantly upgrading their product offerings with better features such as energy consumption ratings and smart technologies. This, in turn, drives consumers to change appliances constantly, before the end of its working life, thereby, boosting the manufacturing of home appliances. In addition, consumer trend toward high end appliances such as multi-door refrigerators, and high capacity ovens with more shelves and drawers also bolster demand for slide rails. However, challenging political conditions, followed by economic uncertainties restrains the economic growth of majority of the Latin American population. 

These conditions create problems such as unemployment, lower GDP growth, and a huge gap between standard of living of consumers. This is a major factor that restrains home appliance manufacturers to gain a strong consumer foothold in Latin America. On the contrary, increase in manufacturing facilities for automobiles, electronics, food processing, and others is expected to create many jobs in the region, which is likely to assist the recovery of GDP growth. Such factors affect the home appliance industry and thereby, influences the slide rails market.

The key players in the market have focused on product launch to strengthen their foothold in the slide rails industry. For instance, in February 2019, the company Hettich launched new user-friendly movement devices for home appliances including dishwashers, refrigerators, and ovens. The new launched product include Quadro Compact full extension runner system for refrigerators, which provides maximum stability, smooth running performance, and quiet closing action with the integration of silent system technology. In addition, it also launched Quadro runner system for dishwashers, which features over-extension opening of the dishwasher rack.