Oat Milk Market by Source (Organic and Conventional), Flavor (Plain and Flavored), Packaging Form (Carton and Bottle), and Distribution Channel (Supermarket & Hypermarket, Grocery Store, Online Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2021-2027

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The oat milk market is expected to grow rapidly during the forecast period, owing to various factors such as rise in consumption of plant-based beverages, increase in trend of veganism, rise in animal welfare, and surge in the number of consumers suffering from lactose intolerance.

The shift in consumer values such as importance toward animal welfare has provided potential opportunities for plant-based beverages, which has gradually outstripped overall grocery sale increases. Plant-based alternatives are anticipated to expand rapidly across stores, owing to progressive switch of consumers to foods that match their changing values and desire for more sustainable options. Furthermore, plant milk has become the top-selling product in the entire plant-based alternatives market segment, since it offers numerous health benefits and has a smaller ecological footprint as compared to dairy milk sources, which is regarded as a positive aspect for the environment and consequently the plant based industry. However, unfair tax policies and frameworks for naming the plant milk products act as potential challenges in several countries.

Asia-Pacific is projected to register a significant growth for oat milk market as compared to the mainstream markets of Europe and North America, due to its large population base shifting its dietary habits as a result of health consciousness, especially in countries such as India, China, and Australia.