The polyphenol market was valued at $1.6 billion in 2020, and is projected to reach $2.7 billion by 2030, registering a CAGR of 5.2% from 2021 to 2030.
Awareness regarding the importance of wellbeing is growing among the consumers, which is partially done by the online health sector. This is leading to rise in consumers’ attention to remain healthy, which is propelling the demand for polyphenol, as it is an essential component for the body. In addition, in recent years, the health benefits of polyphenols have gained attention of nutritionists. Currently, various evidences strongly support the contribution of polyphenols in the prevention of cardiovascular diseases, cancers, and osteoporosis, neurodegenerative disease, and diabetes mellitus. The protective effects of polyphenols against diseases have generated innovative applications in the food and nutritional supplement industry, thereby leading to the development of polyphenol-rich products for the improvement of health.
Nevertheless, the industry faces multiple challenges including but not limited to counterfeiting. Adulteration of cosmetics containing polyphenol as a key ingredient results in a big loss to the key players, as there is a large number of counterfeited cosmetics in the market. Furthermore, counterfeiting of established brands often tarnishes the brand image and brand loyalty; such malpractices challenge the market expansion of leading players operating in the market.
Organic is one of the trending market that is common in almost every food and beverage product. As consumers are becoming health conscious and are aware regarding the unhealthy production and cultivation of food crops and their effect over the body, the demand for organic products is also rising in the market. For instance, benefits associated with organic products include no usage of harmful chemicals, fertilizers GMO ingredients, pesticides, radiation or genetic engineering. For instance, in an exclusive event at Vitafoods Europe in 2019, the key market player named Fytexia launched Oxxynea O, which is a new ingredient formulated with bioactive polyphenols from organic sources of rosemary, artichoke, olive, and grape. In addition, Oxxynea O has been manufactured from organic plant extracts to provide antioxidants as one serving of vegetable & fruit in 450 mg. This is an attractive product for consumers to help them complete their daily intake, which is also organic in nature. Therefore, growth in demand of organic coupled with the awareness regarding health benefits of polyphenol are expected to boost the demand for polyphenols during the forecast period. Furthermore, availability of such products is becoming much easier through the use of online stores and delivery services, which is further aiding in polyphenol market growth.
The polyphenol market is segmented on the basis of product type, type, application and region. By type, it is categorized into apple, green tea, grape seed and other polyphenols. By type, the market is segmented into flavonoid, resveratrol, phenolic acid and lignin. On the basis of application, the market is classified into functional beverages, functional foods, dietary supplements and others. A major consumer shift toward their health has been witnessed, which is leading to rise in demand for healthy and natural products in the developing market. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Product Type
The grape seed segment dominates the global Polyphenol market and is expected to retain its dominance throughout the forecast period.
On the basis of product type, the grape seed segment holds the maximum market share owing to high production volume and comparatively low prices in the market. However, the apple polyphenol segment is expected to be the fastest growing segment during the polyphenol market forecast period.
The Flavonoid segment dominates the global Polyphenol market and is expected to retain its dominance throughout the forecast period.
By type, the flavonoid segment is the dominating segment of the global market, however, resveratrol segment is expected to be the fastest growing segment during the forecast period.
By Distribution Channel
The Dietary supplements segment dominates the global Polyphenol market and is expected to retain its dominance throughout the forecast period.
By application, the functional beverages is the fastest growing segment owing to growth in demand for plant-based nutrients and products among the consumer. However, the dietary supplements segment is expected to remain the largest dominating segment of the market owing to high consumption of sunflower protein by consumers.
The North America segment dominates the global Polyphenol market and is expected to retain its dominance throughout the forecast period.
Key players operating in the market have adopted product launch, business expansion, and mergers & acquisitions as key strategies to expand their market share, increase profitability, and remain competitive in the market. Leading players analyzed in the polyphenol market analysis include Ajinomoto Co., Inc., Aquanova AG, Archer-Daniels-Midland Company, Botaniex, Inc., Chongqing kerui nanhai pharmaceutical co., ltd, Martin Bauer GmbH & Co. KG, Indena S.p.A., FutureCeuticals, Inc., Glanbia Nutritionals, Inc., and CPC Ingredients Ltd.
COVID-19 impact analysis
- The COVID-19 pandemic had a positive impact on the global polyphenol market.
- The COVID-19 pandemic had a significant impact on the dietary supplements segment, owing to the growth in adoption of dietary supplements and health care during the pandemic.
- Manufacturers are comprehending strategies to revive from the current situation by means of reshaping their strategies as well as product innovation.
Key Benefits Polyphenol Market:
- The report provides a quantitative analysis of the polyphenol market trends, estimations, and dynamics of the polyphenol market size from 2020 to 2030 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing polyphenol market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the polyphenol market.
- The market player positioning analysis facilitates benchmarking and provides a clear understanding of the present position of the market players in the polyphenol industry.
Polyphenol Market Report Highlights
By Product Type
Rise in health awareness and increase in geriatric population pave significant growth of the polyphenol market. The emerging economies such as India and China, have increased demand for herbal extracts, which supplements the growth of the polyphenol market in these regions. In addition, the anti-aging properties associated with polyphenols drive its market in cosmetic industry. Studies have revealed the antitumor and anti-carcinogenic properties of polyphenols, with potential growth in healthcare sectors. The nutritional and skin benefits provided by these compounds attracts the consumers providing opportunities for market players to develop innovative products and upgrade the available technologies.
Increase in R&D activities coupled with technological advancement such as supercritical carbon dioxide (SC-C02) technologies has escalated the application of polyphenols in food & beverages to fortify their nutritional content on account of generally recognized as safe (GRAS) status given to them. In addition, advancements in the biotechnology sector help in the extraction of polyphenol from plants and herbs for the development of herbal products.
Rise in application of polyphenols in youth-centric cosmetic products in developing countries such as China and India supplement the market growth. Developed economies such as Europe and North America show increased usage of polyphenols in probiotics and vitamins, owing to increase in awareness about personal fitness among the geriatric population. The market is in its growth stage, with substantial potential to penetrate in segments of molecular chemistry.