Polyphenol Market Overview:
Global Polyphenol Market was valued at $757 million in 2015, and is expected to reach $1,121 million by 2022, supported by a CAGR of 8.26% during the forecast period 2014 - 2022. The market holds a substantial scope for growth globally. It is in its growth stage; however, its contribution to the global market is expected to increase significantly within the next six years. It is driven by the increase in awareness among consumers towards health benefits offered by polyphenols. Moreover, with the growing popularity of herbal medicines that contain polyphenol, the demand for herbal products among the sick and elderly members is also on a rise, further accelerating the market growth.
Increase in applications of polyphenol in functional beverages, functional foods, and dietary supplement, and rise in demand for polyphenols in cosmetics and as coloring agents are also expected to fuel growth in the coming years.
The polyphenol market is segmented based on product type, application, and geography. Based on product type, it consists of apple, green tea, grape seeds, and others. According to application, it is categorized into functional beverages, functional food, dietary supplements, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The rise in health awareness drives the market in LAMEA region. The polyphenol market in LAMEA is anticipated to grow at a CAGR of 4.97% between 2016 and 2022.
Porter’s Five Forces Analysis:
Suppliers considered here are raw material providers who provide raw materials such as polyphenols extracted from green tea, apple, cocoa, and others. There are large number of raw material suppliers that comply with international standards. The number of buyers of polyphenol is high due to rise in adoption across different application segments, especially growing geriatric population in developed countries owing to the benefits offered by polyphenol. Polyphenols are bioactive compounds widely found in fruits and vegetable; customers mostly prefer them over synthetic due to their natural origin, which lowers the threat of substitutes. There are many dominant players present in the polyphenol market that occupy major market share, leading to high rivalry. Moreover, production on the local level is expected to attract new entrants to invest in this market. However, competing with the premium brands is difficult as they have already established customer relationship and leadership in the market. In such a competitive scenario, the organizations try to limit their competitor’s profitability. Moreover, partnership with leading food & beverages manufacturers can be a key strategy for the polyphenol industry.
Increase in health benefits offered by polyphenol
Consuming polyphenol in the form of food or health supplement is beneficial for health. Multiple studies have shown that polyphenols contain antitumor and anti-carcinogenic properties. Moreover, polyphenols are used in cosmetics, owing to its anti-aging effects on topical application.
Growth in geriatric population in developing and developed countries
The rise in aging population possessing chronic diseases such as heart disease, Alzheimer’s disease, and osteoporosis needs to be focused on. Moreover, growth in interest in personal fitness among the geriatric population also influences the market growth. The demand for organic products fortified with vitamins and probiotics has increased, as they act as preventive measures against health problems. Consumers are now more inclined in overall well-being, willing to spend more on nutrition and supplements which is globally improving the polyphenol market share.
Top Investment Pockets:
Functional food and functional beverage segments majorly contribute to the growth of this market, where functional beverages sector dominated in 2015 owing to rise in health awareness among consumers. The dietary supplement segment is also expected to have stable growth during the forecast period, supported by increase in geriatric population in different countries.
Top Winning Strategies
To withstand the competition, key players in the global polyphenol market have adopted key business strategies such as acquisitions, expansions, product launches, and collaborations. These players profiled in this report are manufacturers and suppliers. Data pertaining the market players and their strategic moves are gathered through press releases of respective companies, various blogs available on the website, and primary calls made to the experts in the polyphenol industry.
Naturex, Layn Natural Ingredients, DuPont-Danisco, ADM, Ajinomoto Omnichem Natural Specialities, Barry Callebaut, PROVA, and CEMOI are few major companies in the competitive scenario market.
Other prominent players (not profiled in this report) are Indena S.P.A., Frutarom Ltd, Martin Bauer Group, DSM, HERZA Schokolade GMBH & Co. KG, Futureceuticals, Glanbia Nutritionals, Amax NutraSource Inc, Sabinsa Corporation, Kemin Health, Cargill Inc, Blue California, and Fruitomed.
POLYPHENOL MARKET KEY BENEFITS :
This report gives a detailed analysis about dynamic changes undergoing in global polyphenol market along with market forecast.
It offers detailed information about the various market opportunities and polyphenol market trends.
It details about the positioning of the global polyphenol market in different geographical segments.
A detailed quantitative analysis of current market and future estimations through 2014‐2022 is provides, which assists in identifying the prevailing market opportunities to capitalize on.
Comprehensive analysis on factors that drive and restrain the growth of market is included.
POLYPHENOL MARKET KEY SEGMENTS:
By Product Type
- Green Tea
- Grape Seed
- Others (Cocoa, Olive, Peppermint)
- Functional Food
- Functional Beverages
- Dietary Supplements
- North America