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A31384 | Pages: 380 | Charts: 68 | Tables: 170 |
The global maternity & personal care market was valued at $58.1 billion in 2021, and is projected to reach $106.5 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031. The market for beauty, makeup, personal care, and hygiene has changed incredibly in the past decade. People have become more aware, open-minded, experimental, and adaptable with regard to the availability of a variety of personal care products in the market. Maternity & personal care products include a diverse range of beauty and health related products such as skincare, haircare, body care, and health supplements. Pregnancy in women has emerged as an upcoming opportunity for manufacturers for which they have started developing an extensive range of products like maternity wear and gadgets.
[COVIDIMPACTSTATEMENT]
The increase in the prevalence of health related and personal care issues among people, such as hair loss, skin allergies, oral disorders, and others, is expected to drive the maternity & personal care market growth during the forecasted period. Many people suffer from lifestyle related issues such as stress, depression, anxiety, and blood pressure owing to which people are becoming more aware of the importance of keeping a healthy lifestyle and improving their personal care in order to live a fulfilling life. Products like supplements, skin care products, and hair care products help people to maintain health and hygiene. Furthermore, the growing number of women working as professionals, as well as their increased desire for comfortable maternity apparel and personal care items such as vitamins, creams, oils, and lotions, are expected to fuel maternity & personal care industry throughout the forecast period.
Most customers find it challenging to purchase organic personal care products because they are more expensive than chemical products. Also, a lack of awareness among many consumers regarding their skin and body type and which product may suit them is likely to hinder market growth in the forecast period. Also, the high cost of products in the market is further likely to restrain the maternity & personal care market demand in the anticipated time.
Growing affordability among people and their zeal to try new products in the complete body care sector is anticipated to boost the maternity & personal care market share in the future. Also rising demand for organic products like organic stretch marks minimizer among people, especially pregnant women is further likely to drive market growth even further. Apart from this, the adoption of various growth strategies by the companies like product launches and collaborations to grow the product portfolio, and cater to the rising demand of people for the best personal care solutions are likely to propel the maternity & personal care market share during the forecast period.
The key players profiled in this report include Edgewell personal care, Jubilant Ingrevia, Kaya, Unilever, P&G, Johnson & Johnson, Estée Lauder, Amoralia, Seraphine, Isabella Oliver, Mama Mio Inc., and Destination Maternity Corporation.
The maternity & personal care market is segmented on the basis of product category, end user, maternal wear, personal care, distribution channel, and region. On the basis of product category, the market is divided into skin care, hair care, oral care, cosmetics, and others. On the basis of end user, the market is classified into male, female, and children & infants. On the basis of maternal apparel, the market is divided into daywear, nightwear, and innerwear. On the basis of personal care, the market is classified into stretch marks minimizer, body restructuring gels, itching prevention creams, skin toning creams, and others. On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online, and others. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The maternity & personal care market is segmented into Maternal Apparel, Personal Care, Distribution Channel, Product Category and End user.
By maternal apparel, the daywear segment accounted for the fastest growth in 2021. The increase in the number of working women and their rise in need for contemporary yet comfortable maternity wear is driving the segment expansion. Currently, women are more concerned with their appearance and comfort during pregnancy, and they want to wear garments that make them look attractive and fashionable, even during pregnancy.
[PERSONALCAREGRAPH]
By personal care, the stretch marks minimizer segment dominated the market growth in 2021. Stretch marks are a growing issue for both men and women, which is mostly responsible for the segment growth. The craze for clean and healthy skin texture has increased among people and they are more concerned about the stretch marks they get while working at gyms, losing weight, or during pregnancy. Thus, the demand for stretch marks removal creams and lotions has increased which is likely to fuel the maternity & personal care market share.
[DISTRIBUTIONCHANNELGRAPH]
By distribution channel, the online segment accounted for the highest revenue share in 2021 and is predicted to have the fastest growth during the forecast time. People are preferring to shop online because online shopping not only saves a lot of time but also is loaded with many exciting offers and discounts. Also, the number of working professionals and their preference to save their travel time, have product delivery on their doorstep, and enjoy maximum discounts and offers is further anticipated to have positive growth in the maternity & personal care market size during the forecast period.
[PRODUCTCATEGORYGRAPH]
By product category, the skin care segment accounted for the highest market share in 2021. The growth of the skin care segment can be attributed to the rise in demand for self-care and health-promoting products among consumers, the interest in treatments and routines, and the ability of social media to more quickly inform and empower consumers. Most importantly, the unique capacity of new technology to simplify the unusually complex options that customers face when interacting with skincare brands is further expected to drive the maternity & personal care market forecast in the upcoming years.
[ENDUSERGRAPH]
By end user, the female segment accounted for the highest market share growth in 2021. The segment's considerable share is mostly due to an increase in female customer demand for high-quality pregnancy products such as maternity apparel and personal care products such as stretch mark removal creams and moisturizers. Beauty and hygiene items are widely available for female clients, allowing them to select the best products that suit their preferences.
[REGIONGRAPH]
By region, Asia-Pacific is anticipated to have the fastest growth during the forecast period. The regional growth is majorly attributed to the presence of well-established personal care products companies such as L’Oréal and Unilever in the region and their wide range of product offerings in the personal care segment. Also, the rise in demand for organic personal care products among consumers due to growing awareness among people about harmful products is likely to propel the market growth during the forecast time.
Impact of COVID-19 on the Global Maternity & Personal Care Industry
Key Market Segments
Key Market Players