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World Smartwatch Market

- Opportunities and Forecasts, 2013 - 2020
 Report Code: SE 15490
 Pages: 126
 Format: PDF Exel CD_rom
pub_n Published: Jan 2015
tab_nTables: 28
aut_nAuthor(s):

The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013, and it is further expected to grow at a significant rate. However, in the near future, the growth of this market is expected to be driven by the Asian region with China emerging as a popular hub, being a low-cost Android based smartwatch manufacturer.

Out of the total smartwatch shipment in 2013, Samsung held a market leader position, followed by Nike and Garmin. The global market is witnessing a huge inflow in the number of companies and is expected to grow manifold from the existing number of 40 companies at present. As of now, the market is purely driven by the leading tech companies such as Samsung, Apple, Google, etc.; however, in the near future, the entry of watch companies is expected to increase the competition and dynamics of this market.

Led by innovations, the smartwatch companies are spending heavily on R&D. Top players such as Samsung, Pebble, Maritime and Sony are counting on their R&D investments to be the dominant strategy to maximize on the respective market shares. Further, Strong distribution support is another key aspect that is imperative to this market. The leading companies are collaborating with their suppliers and re-sellers to penetrate into this market through the right selection of channel, geography and target audience.

The report highlights the major mile stones of the smartwatch market with details covering the key influencing factors impacting this market. An in-depth insight on the competitive scenario and its evolution in the near future has been covered in the report along with the forecast of the future of the smartwatch market worldwide. Key players such as Samsung, Pebble, Garmin, Nike, Sony, Fitbit and Casio have been profile with elaborated information on business overview, financials, product portfolios, investments, news and recent developments.

Smartwatch Market Research, Segment, Analysis & Trends

KEY BENEFITS

  • The study highlights the global market for Smartwatch along with current market conditions and a trend/awareness forecast to forage the prominent investment pockets in the market
  • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and gain a stronger foothold in the market
  • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favourable conditions for the growth of global Smartwatch market
  • Porters five forces model helps in analysing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making.

Smartwatch Market Segmentation:

BY TYPE PRODUCT

  • Extension smartwatch
  • Classic smartwatch
  • Standalone smartwatch

BY APPLICATION

  • PA
  • Wellness
  • Medical/ Health
  • Sports
  • Others

BY OPERATING SYSTEM

  • Android
  • IOS
  • Windows
  • Others

BY GEOGRAPHY

  • North America
  • Europe
  • Asia Pacific
  • LAMEA
Table Of Contents
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Title/ Chapter Name Chapter Price

Chapter: 1 INTRODUCTION

1.1 Report Description

1.1.1 Objectives and scope
1.1.2 Key Benefits
1.1.3 Key Market Segments
1.1.4 Key Audiences
1.1.5 Research Methodology

1.1.5.1 Secondary Research
1.1.5.2 Primary Research
1.1.5.3 Analyst tool & Model

1.1.6 Report Structure

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Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO Perspective
2.2 Market beyond – What to Expect by 2025

2.2.1 Base case scenario
2.2.2 Rapid growth scenario
2.2.3 Critical growth scenario

2.3 Overview of the Global Smartwatch Market
2.4 Key Players
2.5 Trends and drivers

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Chapter: 3 MARKET OVERVIEW

3.1 Market Definition and Scope
3.2 Market Evolution
3.3 Competition from traditional watch industry
3.4 Unique Selling Proposition
3.5 Market Demand and its Prediction
3.6 Key findings

3.6.1 Top factors impacting the market
3.6.2 Top investment pockets

3.7 Porter’s Five Force Analysis

3.7.1 Bargaining Power of Suppliers
3.7.2 Bargaining Power of Buyers
3.7.3 Threat of Substitutes
3.7.4 Threat of Rivalry
3.7.5 Threat of new entrants

3.8 Competitive Landscape
3.9 Market Dynamics

3.9.1 Market Share Analysis
3.9.2 List of Key manufacturers and their Smartwatch Devices
3.9.3 Market Trends
3.9.4 Key Drivers And Restrains For Wearable Electronics

3.9.4.1 Drivers
3.9.4.2 Restraints
3.9.4.3 Opportunities

3.9.5 Challenges

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Chapter: 4 GLOBAL SMARTWATCH MARKET, BY PRODUCTS

4.1 Extension Smartwatch

4.1.1 Key Market Trends
4.1.2 Market Size and Forecast

4.2 Standalone Smartwatch

4.2.1 Key Market Trends
4.2.2 Market Size and Forecast

4.3 Classical smartwatch

4.3.1 Key Market Trends
4.3.2 Market Size and Forecast

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Chapter: 5 GLOBAL SMARTWATCH MARKET BY APPLICATION

5.1 Personal assistance

5.1.1 Key Market Trends
5.1.2 Market Size and Forecast

5.2 Wellness

5.2.1 Key Market Trends
5.2.2 Market Size and Forecast

5.3 Medical/Health

5.3.1 Key Market Trends
5.3.2 Market Size and Forecast

5.4 Sports

5.4.1 Key Market Trends
5.4.2 Market Size and Forecast

5.5 Others

5.5.1 Key Market Trends
5.5.2 Market Size and Forecast

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Chapter: 6 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM

6.1 Android

6.1.1 Key Market Trends
6.1.2 Market Size and Forecast

6.2 IOS

6.2.1 Key Market Trends
6.2.2 Market Size and Forecast

6.3 Windows

6.3.1 Key Market Trends
6.3.2 Market Size and Forecast

6.4 Others

6.4.1 Key Market Trends
6.4.2 Market Size and Forecast

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Chapter: 7 GLOBAL SMARTWATCH MARKET, BY GEOGRAPHY

7.1 North America

7.1.1 Competitive Scenario
7.1.2 Key growth factors and opportunities
7.1.3 Market Size and Forecast

7.2 Europe

7.2.1 Competitive Scenario
7.2.2 Key growth factors and opportunities
7.2.3 Market Size and Forecast

7.3 Asia Pacific

7.3.1 Competitive Scenario
7.3.2 Key growth factors and opportunities
7.3.3 Market Size and Forecast

7.4 LAMEA

7.4.1 Competitive Scenario
7.4.2 Key growth factors and opportunities
7.4.3 Market Size and Forecast

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Chapter: 8 COMPANY PROFILES

8.1 Apple Inc.

8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic Analysis
8.1.5 SWOT analysis

8.2 Google Inc.

8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic Analysis
8.2.5 SWOT analysis

8.3 Garmin

8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic Analysis
8.3.5 SWOT analysis

8.4 Fitbit

8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic Analysis
8.4.5 SWOT analysis

8.5 Motorola

8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic Analysis
8.5.5 SWOT analysis

8.6 Sony Corp

8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic Analysis
8.6.5 SWOT analysis

8.7 Samsung Electronics Co. Ltd.

8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic Analysis
8.7.5 SWOT analysis

LIST OF TABLES

TABLE 1 SMART WATCH MARKET, BASE CASE SCENARIO (2020-2025) 
TABLE 2 SMART WATCH MARKET, RAPID CASE SCENARIO (2020-2025) 
TABLE 3 SMART WATCH MARKET, CRITICAL CASE SCENARIO (2020-2025) 
TABLE 4 MARKET SCOPE FOR PRODUCTS COVERED UNDER THIS STUDY 
TABLE 5 MARKET SHARE OF SMARTWATCH MARKET PARTICIPANTS IN 2013 
TABLE 6 LIST OF KEY MANUFACTURERS AND THEIR SMARTWATCH DEVICES 
TABLE 7 GLOBAL SMARTPHONE OPERATING SYSTEM SHIPMENTS (MN UNITS) 
TABLE 8 GLOBAL SMARTPHONE OPERATING SYSTEM MARKET SHARE IN PERCENTAGE 
TABLE 9 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (USD MN) 
TABLE 10 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (UNITS MN) 
TABLE 11 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – EXTENSION SMARTWATCH 
TABLE 12 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – EXTENSION SMARTWATCH 
TABLE 13 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – STANDALONE SMARTWATCH 
TABLE 14 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – STANDALONE SMARTWATCH 
TABLE 15 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VALUE, BY GEOGRAPHY – CLASSICAL SMARTWATCH 
TABLE 16 GLOBAL SMARTWATCH MARKET BY PRODUCTS BY VOLUME, BY GEOGRAPHY – CLASSICAL SMARTWATCH 
TABLE 17 OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (USD MILLION) 
TABLE 18 OVERALL SMARTWATCH MARKET SIZE BY APPLICATIONS (UNIT MILLION) 
TABLE 19 GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD MN) 
TABLE 20 ANDROID SMARTWATCH MARKET SIZE (BY VOLUME - IN UNIT MILLIONS) 
TABLE 21 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY- 2013-2020 (USD MN) 
TABLE 22 APPLE INC. BUSINESS SNAPSHOT 
TABLE 23 GOOGLE INC. BUSINESS SNAPSHOT 
TABLE 24 GARMIN BUSINESS SNAPSHOT 
TABLE 25 FITBIT BUSINESS SNAPSHOT 
TABLE 26 MOTOROLA BUSINESS SNAPSHOT 
TABLE 27 SONY CORP. BUSINESS SNAPSHOT 
TABLE 28 SAMSUNG ELECTRONICS CO. LTD BUSINESS SNAPSHOT 

LIST OF FIGURES

FIG. 1 OVERALL SMARTWATCH MARKET SHARE BY PRODUCTS – BY VALUE FIG. 2 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS – BY VALUE (2013) 
FIG. 3 GLOBAL SMARTWATCH MARKET (2013 – 2020) – BY VOLUME 
FIG. 4 GLOBAL SMARTWATCH MARKET (2013 – 2020) – BY VALUE 
FIG. 5 PORTERS FIVE FORCES MODEL FOR WEARABLE ELECTRONICS 
FIG. 6 KEY DRIVERS AND RESTRAINTS FOR WEARABLE ELECTRONICS 
FIG. 7 SMART PHONE USERS WORLDWIDE (2012 – 2017) 
FIG. 8 FEATURES INFLUENCING THE WEARABLE ELECTRONICS ADOPTION BY USERS 
FIG. 9 GLOBAL SMARTWATCH MARKET SHARE BY PRODUCTS 2013 (USD MN) 
FIG. 10 GLOBAL SMARTWATCH MARKET BY PRODUCTS, BY VALUE - 2013-2020 (USD MN) 
FIG. 11 GLOBAL SMARTWATCH MARKET BY PRODUCTS 2013-2020 (MN UNITS) 2
FIG. 12 GLOBAL SMARTWATCH MARKET BY PRODUCTS – EXTENSION SMARTWATCH 2013-2020 (USD MN) 
FIG. 13 GLOBAL SMARTWATCH MARKET BY PRODUCTS – EXTENSION SMARTWATCH 2013-2020 (UNITS MN) 
FIG. 14 GLOBAL SMARTWATCH MARKET BY PRODUCTS – STANDALONE SMARTWATCH 2013-2020 (USD MN) 
FIG. 15 GLOBAL SMARTWATCH MARKET BY PRODUCTS – STANDALONE SMARTWATCH 2013-2020 (MN UNITS) 
FIG. 16 GLOBAL SMARTWATCH MARKET BY PRODUCTS – CLASSICAL SMARTWATCH 2013-2020 (USD MN)
FIG. 17 GLOBAL SMARTWATCH MARKET BY PRODUCTS – CLASSICAL SMARTWATCH 2013-2020 (MN UNITS) 
FIG. 18 SMARTWATCH MARKET SEGMENTS BY APPLICATION SEGMENTS 
FIG. 19 SMARTWATCH MARKET SHARE BY APPLICATIONS SEGMENTS (2013) 
FIG. 20 OVERALL SMARTWATCH MARKET SIZE IN USD BN BY APPLICATIONS 
FIG. 21 GLOBAL SMARTWATCH MARKET BY APPLICATION –PA 2013-2020 (USD MN) 
FIG. 22 GLOBAL SMARTWATCH MARKET BY APPLICATION – PA 2013-2020 (MN UNITS) 
FIG. 23 GLOBAL SMARTWATCH MARKET BY APPLICATION – WELLNESS 2013-2020 (USD MN) 
FIG. 24 GLOBAL SMARTWATCH MARKET BY APPLICATION – WELLNESS 2013-2020 (MN UNITS)
FIG. 25 GLOBAL SMARTWATCH MARKET BY APPLICATION –MEDICAL/HEALTH 2013-2020 (USD MN) 
FIG. 26 GLOBAL SMARTWATCH MARKET BY APPLICATION – MEDICAL/HEALTH 2013-2020 (MN UNITS) 
FIG. 27 GLOBAL SMARTWATCH MARKET BY APPLICATION – SPORTS 2013-2020 (USD MN) 
FIG. 28 GLOBAL SMARTWATCH MARKET BY APPLICATION – SPORTS 2013-2020 (MN UNITS) 
FIG. 29 GLOBAL SMARTWATCH MARKET BY APPLICATION – OTHERS 2013-2020 (USD MN) 
FIG. 30 GLOBAL SMARTWATCH MARKET BY APPLICATION – OTHERS 2013-2020 (MN UNITS) 
FIG. 31 OVERALL SMARTWATCH MARKET SHARE BY TYPE OF OPERATING SYSTEM IN MILLION UNITS (2014E) 
FIG. 32 GLOBAL SMARTWATCH MARKET BY OS 2013-2020 (USD BN) 
FIG. 33 GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (USD MN) 
FIG. 34 GLOBAL SMARTWATCH MARKET BY OS - ANDROID 2013-2020 (MILLION UNITS) 
FIG. 35 GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (USD MN) 
FIG. 36 GLOBAL SMARTWATCH MARKET BY OS - IOS 2013-2020 (MN UNITS) 
FIG. 37 GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (USD MN) 
FIG. 38 GLOBAL SMARTWATCH MARKET BY OS - WINDOWS 2013-2020 (MN UNITS) 
FIG. 39 GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (USD MN) 
FIG. 40 GLOBAL SMARTWATCH MARKET BY OS - OTHERS 2013-2020 (MN UNITS) 
FIG. 41 GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013) 
FIG. 42 GLOBAL SMARTWATCH MARKET SHARE BY GEOGRAPHY BY VALUE (2013-2020) 
FIG. 43 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – NORTH AMERICA 2013-2020 (USD MN) 
FIG. 44 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – NORTH AMERICA 2013-2020 (MN UNITS) 
FIG. 45 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – EUROPE 2013-2020 (USD MN) 
FIG. 46 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – EUROPE 2013-2020 (MN UNITS) 
FIG. 47 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – APAC 2013-2020 (USD MN)
FIG. 48 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – APAC 2013-2020 (MN UNITS) 
FIG. 49 GLOBAL SMARTWATCH MARKET BY GEOGRAPHY – LAMEA 2013-2020 (USD MN) 
FIG. 50 GLOBALSMARTWATCH MARKET BY GEOGRAPHY – LAMEA 2013-2020 (MN UNITS) 
FIG. 51 GEOGRAPHY WISE SUPPLY SHARE (2013)

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