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A31725 | Pages: 260 | Charts: 49 | Tables: 75 |
The global 3d cinema screen market was valued at $132.7 billion in 2021 and is projected to reach $548.3 billion by 2031, growing at a CAGR of 15.8% from 2022 to 2031.
A stereoscopic display, often known as a three-dimensional cinema screen, is a type of flat panel display that simultaneously shows images for the left and right eyes. The illusion of depth perception is created as a result. The most popular way to achieve this effect is by using polarized filters, which are set to individually allow light only when viewed at an angle perpendicular to their orientation on the viewer's eyes.
3D movies are becoming more popular nowadays, and audiences willing to watch a 3D cinema need to wear bulky spectacles to enjoy the movie. The market expansion of 3D cinema screens is being influenced by the increase in the use of augmented reality and virtual reality, which is improving the visualization of the 3D cinema screen and leveraging digital age technologies like Artificial Intelligence (AI) and Machine Learning (ML). All of these, together with connected devices like head-mounted displays and headsets, are improving the cinematic experience. The use of Active Matrix Organic Light-Emitting Diode (AMOLED) in technologies to improve flexible display technology is increasingly a digital reality.
Despite technological developments, 3D cinema screens are still somewhat expensive, and many require additional infrastructure development in theaters such as adjustment of seating arrangement. Also, viewers must be at a particular distance from the screen for the best experience, and the display must span a wide field of vision to accommodate all spectator positions, resulting in inescapable compromises with spatial or angular resolutions which are projected to hamper the growth of 3D cinema screen market outlook during the forecast period.
The entertainment sector has expanded significantly over the past few years. The industry's trend in cinema screens has been one of ongoing evolution, with each invention aiming to provide a more natural and lifelike visual experience for the spectator. The production of 3D consumer products has increased owing to the rise in the construction of 3D movie theaters. 3D television transmission is to be the next technological advancement step in generating a more advanced visual home entertainment experience with the use of 3D technology. All these factors are anticipated to create several growth opportunities for the major players operating in the market in the future.
The industry players are investing a lot of effort in the R&D of smart and unique strategies to sustain their growth in the market. These strategies include product launches, mergers & acquisitions, collaborations, partnerships, and refurbishing of existing technology. In December 2022, RealD Inc., a leader in global visual technology, announced a collaboration with PVR Cinemas to install RealD 3D technology on at least 100 movie screens in PVR Cinemas theatres across India.
The 3D cinema screen market is segmented based on type, application, and region. By type, the market is divided into large screen and oversized screen. By application, the market is classified into residential and commercial. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By type, the large screen sub-segment dominated the market in 2021. A large screen was created to be installed in a theatre or similar location. The largest screens measure 22 m, or roughly 20:11. They can be fixed-frame screens like those used in traditional movie theatres, which conceal the projector equipment behind the screen, or integral projection systems, which project onto the surface from both behind and above the cinema screen. These are predicted to be the major factors driving the 3D cinema screen market size.
The oversized screen sub-segment accounted for the fastest growth in 2021. A film projector that projects images larger and more detailed than standard-sized displays is known as an oversized screen. The oversized screen is most commonly used in 3D movie theaters, auditoriums, arenas, and other large venues. They have the apparent advantage of improved image clarity owing to the oversized screen’s wide viewing angle.
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By application, the commercial sub-segment dominated the global 3D cinema screen market share in 2021. The oversized screen is widely used in commercial applications such as in airports and shopping malls to display advertisements in 3D format. For instance, major brands throughout the world have welcomed 3D digital displays, particularly because they give perspective and depth to their marketing and promotion channels.
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By region, Asia-Pacific dominated the global market in 2021. The dominance of the cinema sector can be attributed to the region's comparatively well-established film industry and large audience base for both regional as well as international cinemas. In cinema making, cutting-edge 3D technology is being used more frequently. The region's rapidly growing 3D cinema screen industry is probably being driven by an increase in the number of 3D movie theaters in the region, particularly in China and India. Also, the increase in the production of 3D films in the region is anticipated to boost the 3D cinema screen market opportunity.
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The key players profiled in this report include Harkness Screen, Galalite Screens, EKRAN, Severtson Screen, Samsung, Ballantyne Strong, IMAX, Sony, and RealID Inc.
Key Market Segments
Key Market Players