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Antivirus Software Package Market by Device Type (Laptop, Desktop, Others) and by End User (Corporate Use, Personal Use, Government): Global Opportunity Analysis and Industry Forecast, 2023-2032

A02396

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Accessing various websites allows illegal entities to infect the host computer system to secretly gather information or spy on the host system. An antivirus software is used to prevent, detect, and remove malware, including worms, computer viruses, and Trojan horses from home computer systems. This software enables the user to stay safe and secure from any threat while browsing online.

Increase in number of partnerships among antivirus software vendors, smartphone manufacturers, and telecom services providers drives the global antivirus software package market. In addition, growth in dependency and usage of the internet, rise in popularity of cloud-based antivirus, need to safeguard information & data fuel the growth. However, performance threat of virtual machines restricts this growth. The need to provide both detective and preventative capabilities between all elements of the collective "network" of communities of interest offers a major opportunity for market expansion.

The global antivirus software package market is segmented on the basis of device, end use, and region. The device segment covered in this study includes laptops, desktops, and others. Based on end use, the market is bifurcated into corporate use and personal use. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global antivirus software package market is dominated by key players such as Avast Software s.r.o., Microsoft, AVG Technologies., Avira Operations GmbH & Co. KG., McAfee, LLC, Symantec Corporation, F-Secure, Lavasoft, Adaware Advertising, and BullGuard.

Key Benefits

  • The study provides an in-depth analysis of the global antivirus software package market and current & future trends to elucidate the imminent investment pockets.
  • Information about the key drivers, restrains, and opportunities and their impact analysis on the market size is provided.
  • Porters Five Forces analysis illustrates the potency of buyers & suppliers operating in the industry.
  • The quantitative analysis of the global market is provided to determine the market potential.

 Key Market Segments

  • By Device Type
    • Laptop
    • Desktop
    • Others
  • By End User
    • Corporate Use
    • Personal Use
    • Government
  • By Region
    • North America
      • U.S
      • Canada
    • Europe
      • Germany
      • France
      • UK
      • Italy
      • Spain
      • Rest of Europe
    • Asia-Pacific
      • Japan
      • China
      • Australia
      • India
      • South Korea
      • Rest of Asia-Pacific
    • LAMEA
      • Latin America
      • Middle East
      • Africa

 
Key Market Players

  • AVG Technologies.
  • Avast Software s.r.o.
  • BullGuard
  • Symantec Corporation
  • Lavasoft
  • F-Secure
  • Adaware Advertising
  • Microsoft
  • Avira Operations GmbH & Co. KG.
  • McAfee, LLC

  • CHAPTER 1: INTRODUCTION

    • 1.1. Report Description

    • 1.2. Key Market Segments

    • 1.3. Key Benefits

    • 1.4. Research Methodology

      • 1.4.1. Primary Research

      • 1.4.2. Secondary Research

      • 1.4.3. Analyst Tools and Models

  • CHAPTER 2: EXECUTIVE SUMMARY

    • 2.1. CXO Perspective

  • CHAPTER 3: MARKET LANDSCAPE

    • 3.1. Market Definition and Scope

    • 3.2. Key Findings

      • 3.2.1. Top Investment Pockets

      • 3.2.2. Top Winning Strategies

    • 3.3. Porter's Five Forces Analysis

      • 3.3.1. Bargaining Power of Suppliers

      • 3.3.2. Threat of New Entrants

      • 3.3.3. Threat of Substitutes

      • 3.3.4. Competitive Rivalry

      • 3.3.5. Bargaining Power among Buyers

    • 3.5. Market Dynamics

      • 3.5.1. Drivers

      • 3.5.2. Restraints

      • 3.5.3. Opportunities

  • CHAPTER 4: ANTIVIRUS SOFTWARE PACKAGE MARKET, BY DEVICE TYPE

    • 4.1. Market Overview

      • 4.1.1 Market Size and Forecast, By Device Type

    • 4.2. Laptop

      • 4.2.1. Key Market Trends, Growth Factors and Opportunities

      • 4.2.2. Market Size and Forecast, By Region

      • 4.2.3. Market Share Analysis, By Country

    • 4.3. Desktop

      • 4.3.1. Key Market Trends, Growth Factors and Opportunities

      • 4.3.2. Market Size and Forecast, By Region

      • 4.3.3. Market Share Analysis, By Country

    • 4.4. Others

      • 4.4.1. Key Market Trends, Growth Factors and Opportunities

      • 4.4.2. Market Size and Forecast, By Region

      • 4.4.3. Market Share Analysis, By Country

  • CHAPTER 5: ANTIVIRUS SOFTWARE PACKAGE MARKET, BY END USER

    • 5.1. Market Overview

      • 5.1.1 Market Size and Forecast, By End User

    • 5.2. Corporate Use

      • 5.2.1. Key Market Trends, Growth Factors and Opportunities

      • 5.2.2. Market Size and Forecast, By Region

      • 5.2.3. Market Share Analysis, By Country

    • 5.3. Personal Use

      • 5.3.1. Key Market Trends, Growth Factors and Opportunities

      • 5.3.2. Market Size and Forecast, By Region

      • 5.3.3. Market Share Analysis, By Country

    • 5.4. Government

      • 5.4.1. Key Market Trends, Growth Factors and Opportunities

      • 5.4.2. Market Size and Forecast, By Region

      • 5.4.3. Market Share Analysis, By Country

  • CHAPTER 6: ANTIVIRUS SOFTWARE PACKAGE MARKET, BY REGION

    • 6.1. Market Overview

      • 6.1.1 Market Size and Forecast, By Region

    • 6.2. North America

      • 6.2.1. Key Market Trends and Opportunities

      • 6.2.2. Market Size and Forecast, By Device Type

      • 6.2.3. Market Size and Forecast, By End User

      • 6.2.4. Market Size and Forecast, By Country

      • 6.2.5. U.S. Antivirus Software Package Market

        • 6.2.5.1. Market Size and Forecast, By Device Type
        • 6.2.5.2. Market Size and Forecast, By End User

      • 6.2.6. Canada Antivirus Software Package Market

        • 6.2.6.1. Market Size and Forecast, By Device Type
        • 6.2.6.2. Market Size and Forecast, By End User

      • 6.2.7. Mexico Antivirus Software Package Market

        • 6.2.7.1. Market Size and Forecast, By Device Type
        • 6.2.7.2. Market Size and Forecast, By End User

    • 6.3. Europe

      • 6.3.1. Key Market Trends and Opportunities

      • 6.3.2. Market Size and Forecast, By Device Type

      • 6.3.3. Market Size and Forecast, By End User

      • 6.3.4. Market Size and Forecast, By Country

      • 6.3.5. France Antivirus Software Package Market

        • 6.3.5.1. Market Size and Forecast, By Device Type
        • 6.3.5.2. Market Size and Forecast, By End User

      • 6.3.6. Germany Antivirus Software Package Market

        • 6.3.6.1. Market Size and Forecast, By Device Type
        • 6.3.6.2. Market Size and Forecast, By End User

      • 6.3.7. Italy Antivirus Software Package Market

        • 6.3.7.1. Market Size and Forecast, By Device Type
        • 6.3.7.2. Market Size and Forecast, By End User

      • 6.3.8. Spain Antivirus Software Package Market

        • 6.3.8.1. Market Size and Forecast, By Device Type
        • 6.3.8.2. Market Size and Forecast, By End User

      • 6.3.9. UK Antivirus Software Package Market

        • 6.3.9.1. Market Size and Forecast, By Device Type
        • 6.3.9.2. Market Size and Forecast, By End User

      • 6.3.10. Russia Antivirus Software Package Market

        • 6.3.10.1. Market Size and Forecast, By Device Type
        • 6.3.10.2. Market Size and Forecast, By End User

      • 6.3.11. Rest Of Europe Antivirus Software Package Market

        • 6.3.11.1. Market Size and Forecast, By Device Type
        • 6.3.11.2. Market Size and Forecast, By End User

    • 6.4. Asia-Pacific

      • 6.4.1. Key Market Trends and Opportunities

      • 6.4.2. Market Size and Forecast, By Device Type

      • 6.4.3. Market Size and Forecast, By End User

      • 6.4.4. Market Size and Forecast, By Country

      • 6.4.5. China Antivirus Software Package Market

        • 6.4.5.1. Market Size and Forecast, By Device Type
        • 6.4.5.2. Market Size and Forecast, By End User

      • 6.4.6. Japan Antivirus Software Package Market

        • 6.4.6.1. Market Size and Forecast, By Device Type
        • 6.4.6.2. Market Size and Forecast, By End User

      • 6.4.7. India Antivirus Software Package Market

        • 6.4.7.1. Market Size and Forecast, By Device Type
        • 6.4.7.2. Market Size and Forecast, By End User

      • 6.4.8. South Korea Antivirus Software Package Market

        • 6.4.8.1. Market Size and Forecast, By Device Type
        • 6.4.8.2. Market Size and Forecast, By End User

      • 6.4.9. Australia Antivirus Software Package Market

        • 6.4.9.1. Market Size and Forecast, By Device Type
        • 6.4.9.2. Market Size and Forecast, By End User

      • 6.4.10. Thailand Antivirus Software Package Market

        • 6.4.10.1. Market Size and Forecast, By Device Type
        • 6.4.10.2. Market Size and Forecast, By End User

      • 6.4.11. Malaysia Antivirus Software Package Market

        • 6.4.11.1. Market Size and Forecast, By Device Type
        • 6.4.11.2. Market Size and Forecast, By End User

      • 6.4.12. Indonesia Antivirus Software Package Market

        • 6.4.12.1. Market Size and Forecast, By Device Type
        • 6.4.12.2. Market Size and Forecast, By End User

      • 6.4.13. Rest of Asia Pacific Antivirus Software Package Market

        • 6.4.13.1. Market Size and Forecast, By Device Type
        • 6.4.13.2. Market Size and Forecast, By End User

    • 6.5. LAMEA

      • 6.5.1. Key Market Trends and Opportunities

      • 6.5.2. Market Size and Forecast, By Device Type

      • 6.5.3. Market Size and Forecast, By End User

      • 6.5.4. Market Size and Forecast, By Country

      • 6.5.5. Brazil Antivirus Software Package Market

        • 6.5.5.1. Market Size and Forecast, By Device Type
        • 6.5.5.2. Market Size and Forecast, By End User

      • 6.5.6. South Africa Antivirus Software Package Market

        • 6.5.6.1. Market Size and Forecast, By Device Type
        • 6.5.6.2. Market Size and Forecast, By End User

      • 6.5.7. Saudi Arabia Antivirus Software Package Market

        • 6.5.7.1. Market Size and Forecast, By Device Type
        • 6.5.7.2. Market Size and Forecast, By End User

      • 6.5.8. UAE Antivirus Software Package Market

        • 6.5.8.1. Market Size and Forecast, By Device Type
        • 6.5.8.2. Market Size and Forecast, By End User

      • 6.5.9. Argentina Antivirus Software Package Market

        • 6.5.9.1. Market Size and Forecast, By Device Type
        • 6.5.9.2. Market Size and Forecast, By End User

      • 6.5.10. Rest of LAMEA Antivirus Software Package Market

        • 6.5.10.1. Market Size and Forecast, By Device Type
        • 6.5.10.2. Market Size and Forecast, By End User

  • CHAPTER 7: COMPETITIVE LANDSCAPE

    • 7.1. Introduction

    • 7.2. Top Winning Strategies

    • 7.3. Product Mapping Of Top 10 Player

    • 7.4. Competitive Dashboard

    • 7.5. Competitive Heatmap

    • 7.6. Top Player Positioning, 2024

  • CHAPTER 8: COMPANY PROFILES

    • 8.1. Avast Software S.r.o.

      • 8.1.1. Company Overview

      • 8.1.2. Key Executives

      • 8.1.3. Company Snapshot

      • 8.1.4. Operating Business Segments

      • 8.1.5. Product Portfolio

      • 8.1.6. Business Performance

      • 8.1.7. Key Strategic Moves and Developments

    • 8.2. Microsoft

      • 8.2.1. Company Overview

      • 8.2.2. Key Executives

      • 8.2.3. Company Snapshot

      • 8.2.4. Operating Business Segments

      • 8.2.5. Product Portfolio

      • 8.2.6. Business Performance

      • 8.2.7. Key Strategic Moves and Developments

    • 8.3. AVG Technologies.

      • 8.3.1. Company Overview

      • 8.3.2. Key Executives

      • 8.3.3. Company Snapshot

      • 8.3.4. Operating Business Segments

      • 8.3.5. Product Portfolio

      • 8.3.6. Business Performance

      • 8.3.7. Key Strategic Moves and Developments

    • 8.4. Avira Operations GmbH And Co. KG.

      • 8.4.1. Company Overview

      • 8.4.2. Key Executives

      • 8.4.3. Company Snapshot

      • 8.4.4. Operating Business Segments

      • 8.4.5. Product Portfolio

      • 8.4.6. Business Performance

      • 8.4.7. Key Strategic Moves and Developments

    • 8.5. McAfee, LLC

      • 8.5.1. Company Overview

      • 8.5.2. Key Executives

      • 8.5.3. Company Snapshot

      • 8.5.4. Operating Business Segments

      • 8.5.5. Product Portfolio

      • 8.5.6. Business Performance

      • 8.5.7. Key Strategic Moves and Developments

    • 8.6. Symantec Corporation

      • 8.6.1. Company Overview

      • 8.6.2. Key Executives

      • 8.6.3. Company Snapshot

      • 8.6.4. Operating Business Segments

      • 8.6.5. Product Portfolio

      • 8.6.6. Business Performance

      • 8.6.7. Key Strategic Moves and Developments

    • 8.7. F-Secure

      • 8.7.1. Company Overview

      • 8.7.2. Key Executives

      • 8.7.3. Company Snapshot

      • 8.7.4. Operating Business Segments

      • 8.7.5. Product Portfolio

      • 8.7.6. Business Performance

      • 8.7.7. Key Strategic Moves and Developments

    • 8.8. Lavasoft

      • 8.8.1. Company Overview

      • 8.8.2. Key Executives

      • 8.8.3. Company Snapshot

      • 8.8.4. Operating Business Segments

      • 8.8.5. Product Portfolio

      • 8.8.6. Business Performance

      • 8.8.7. Key Strategic Moves and Developments

    • 8.9. Adaware Advertising

      • 8.9.1. Company Overview

      • 8.9.2. Key Executives

      • 8.9.3. Company Snapshot

      • 8.9.4. Operating Business Segments

      • 8.9.5. Product Portfolio

      • 8.9.6. Business Performance

      • 8.9.7. Key Strategic Moves and Developments

    • 8.10. BullGuard

      • 8.10.1. Company Overview

      • 8.10.2. Key Executives

      • 8.10.3. Company Snapshot

      • 8.10.4. Operating Business Segments

      • 8.10.5. Product Portfolio

      • 8.10.6. Business Performance

      • 8.10.7. Key Strategic Moves and Developments

  • LIST OF TABLES

  • TABLE 1. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 2. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET FOR LAPTOP, BY REGION, 2025-2033 ($MILLION)
  • TABLE 3. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET FOR DESKTOP, BY REGION, 2025-2033 ($MILLION)
  • TABLE 4. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET FOR OTHERS, BY REGION, 2025-2033 ($MILLION)
  • TABLE 5. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET, BY END USER, 2025-2033 ($MILLION)
  • TABLE 6. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET FOR CORPORATE USE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 7. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET FOR PERSONAL USE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 8. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET FOR GOVERNMENT, BY REGION, 2025-2033 ($MILLION)
  • TABLE 9. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET, BY REGION, 2025-2033 ($MILLION)
  • TABLE 10. NORTH AMERICA ANTIVIRUS SOFTWARE PACKAGE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 11. NORTH AMERICA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 12. NORTH AMERICA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 13. U.S. ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 14. U.S. ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 15. CANADA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 16. CANADA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 17. MEXICO ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 18. MEXICO ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 19. EUROPE ANTIVIRUS SOFTWARE PACKAGE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 20. EUROPE ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 21. EUROPE ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 22. FRANCE ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 23. FRANCE ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 24. GERMANY ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 25. GERMANY ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 26. ITALY ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 27. ITALY ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 28. SPAIN ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 29. SPAIN ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 30. UK ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 31. UK ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 32. RUSSIA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 33. RUSSIA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 34. REST OF EUROPE ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 35. REST OF EUROPE ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 36. ASIA-PACIFIC ANTIVIRUS SOFTWARE PACKAGE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 37. ASIA-PACIFIC ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 38. ASIA-PACIFIC ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 39. CHINA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 40. CHINA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 41. JAPAN ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 42. JAPAN ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 43. INDIA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 44. INDIA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 45. SOUTH KOREA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 46. SOUTH KOREA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 47. AUSTRALIA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 48. AUSTRALIA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 49. THAILAND ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 50. THAILAND ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 51. MALAYSIA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 52. MALAYSIA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 53. INDONESIA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 54. INDONESIA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 55. REST OF ASIA PACIFIC ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 56. REST OF ASIA PACIFIC ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 57. LAMEA ANTIVIRUS SOFTWARE PACKAGE, BY REGION, 2025-2033 ($MILLION)
  • TABLE 58. LAMEA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 59. LAMEA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 60. BRAZIL ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 61. BRAZIL ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 62. SOUTH AFRICA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 63. SOUTH AFRICA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 64. SAUDI ARABIA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 65. SAUDI ARABIA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 66. UAE ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 67. UAE ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 68. ARGENTINA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 69. ARGENTINA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 70. REST OF LAMEA ANTIVIRUS SOFTWARE PACKAGE, BY DEVICE TYPE, 2025-2033 ($MILLION)
  • TABLE 71. REST OF LAMEA ANTIVIRUS SOFTWARE PACKAGE, BY END USER, 2025-2033 ($MILLION)
  • TABLE 72. AVAST SOFTWARE S.R.O.: KEY EXECUTIVES
  • TABLE 73. AVAST SOFTWARE S.R.O.: COMPANY SNAPSHOT
  • TABLE 74. AVAST SOFTWARE S.R.O.: OPERATING SEGMENTS
  • TABLE 75. AVAST SOFTWARE S.R.O.: PRODUCT PORTFOLIO
  • TABLE 76. AVAST SOFTWARE S.R.O.: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 77. MICROSOFT: KEY EXECUTIVES
  • TABLE 78. MICROSOFT: COMPANY SNAPSHOT
  • TABLE 79. MICROSOFT: OPERATING SEGMENTS
  • TABLE 80. MICROSOFT: PRODUCT PORTFOLIO
  • TABLE 81. MICROSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 82. AVG TECHNOLOGIES.: KEY EXECUTIVES
  • TABLE 83. AVG TECHNOLOGIES.: COMPANY SNAPSHOT
  • TABLE 84. AVG TECHNOLOGIES.: OPERATING SEGMENTS
  • TABLE 85. AVG TECHNOLOGIES.: PRODUCT PORTFOLIO
  • TABLE 86. AVG TECHNOLOGIES.: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 87. AVIRA OPERATIONS GMBH AND CO. KG.: KEY EXECUTIVES
  • TABLE 88. AVIRA OPERATIONS GMBH AND CO. KG.: COMPANY SNAPSHOT
  • TABLE 89. AVIRA OPERATIONS GMBH AND CO. KG.: OPERATING SEGMENTS
  • TABLE 90. AVIRA OPERATIONS GMBH AND CO. KG.: PRODUCT PORTFOLIO
  • TABLE 91. AVIRA OPERATIONS GMBH AND CO. KG.: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 92. MCAFEE, LLC: KEY EXECUTIVES
  • TABLE 93. MCAFEE, LLC: COMPANY SNAPSHOT
  • TABLE 94. MCAFEE, LLC: OPERATING SEGMENTS
  • TABLE 95. MCAFEE, LLC: PRODUCT PORTFOLIO
  • TABLE 96. MCAFEE, LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 97. SYMANTEC CORPORATION: KEY EXECUTIVES
  • TABLE 98. SYMANTEC CORPORATION: COMPANY SNAPSHOT
  • TABLE 99. SYMANTEC CORPORATION: OPERATING SEGMENTS
  • TABLE 100. SYMANTEC CORPORATION: PRODUCT PORTFOLIO
  • TABLE 101. SYMANTEC CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 102. F-SECURE: KEY EXECUTIVES
  • TABLE 103. F-SECURE: COMPANY SNAPSHOT
  • TABLE 104. F-SECURE: OPERATING SEGMENTS
  • TABLE 105. F-SECURE: PRODUCT PORTFOLIO
  • TABLE 106. F-SECURE: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 107. LAVASOFT: KEY EXECUTIVES
  • TABLE 108. LAVASOFT: COMPANY SNAPSHOT
  • TABLE 109. LAVASOFT: OPERATING SEGMENTS
  • TABLE 110. LAVASOFT: PRODUCT PORTFOLIO
  • TABLE 111. LAVASOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 112. ADAWARE ADVERTISING: KEY EXECUTIVES
  • TABLE 113. ADAWARE ADVERTISING: COMPANY SNAPSHOT
  • TABLE 114. ADAWARE ADVERTISING: OPERATING SEGMENTS
  • TABLE 115. ADAWARE ADVERTISING: PRODUCT PORTFOLIO
  • TABLE 116. ADAWARE ADVERTISING: KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 117. BULLGUARD: KEY EXECUTIVES
  • TABLE 118. BULLGUARD: COMPANY SNAPSHOT
  • TABLE 119. BULLGUARD: OPERATING SEGMENTS
  • TABLE 120. BULLGUARD: PRODUCT PORTFOLIO
  • TABLE 121. BULLGUARD: KEY STRATEGIC MOVES AND DEVELOPMENTS

  • LIST OF FIGURES

  • FIGURE 1. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET SEGMENTATION
  • FIGURE 2. GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET
  • FIGURE 3. SEGMENTATION ANTIVIRUS SOFTWARE PACKAGE MARKET
  • FIGURE 4. TOP INVESTMENT POCKET IN ANTIVIRUS SOFTWARE PACKAGE MARKET
  • FIGURE 5. MODERATE BARGAINING POWER OF BUYERS
  • FIGURE 6. MODERATE BARGAINING POWER OF SUPPLIERS
  • FIGURE 7. MODERATE THREAT OF NEW ENTRANTS
  • FIGURE 8. LOW THREAT OF SUBSTITUTION
  • FIGURE 9. HIGH COMPETITIVE RIVALRY
  • FIGURE 10. OPPORTUNITIES, RESTRAINTS AND DRIVERS: GLOBALANTIVIRUS SOFTWARE PACKAGE MARKET
  • FIGURE 11. ANTIVIRUS SOFTWARE PACKAGE MARKET SEGMENTATION, BY BY DEVICE TYPE
  • FIGURE 12. ANTIVIRUS SOFTWARE PACKAGE MARKET FOR LAPTOP, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 13. ANTIVIRUS SOFTWARE PACKAGE MARKET FOR DESKTOP, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 14. ANTIVIRUS SOFTWARE PACKAGE MARKET FOR OTHERS, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 15. ANTIVIRUS SOFTWARE PACKAGE MARKET SEGMENTATION, BY BY END USER
  • FIGURE 16. ANTIVIRUS SOFTWARE PACKAGE MARKET FOR CORPORATE USE, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 17. ANTIVIRUS SOFTWARE PACKAGE MARKET FOR PERSONAL USE, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 18. ANTIVIRUS SOFTWARE PACKAGE MARKET FOR GOVERNMENT, BY COUNTRY, 2025-2033 ($MILLION)
  • FIGURE 19. TOP WINNING STRATEGIES, BY YEAR, 2022-2024*
  • FIGURE 20. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2022-2024*
  • FIGURE 21. TOP WINNING STRATEGIES, BY COMPANY, 2022-2024*
  • FIGURE 22. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 23. COMPETITIVE DASHBOARD
  • FIGURE 24. COMPETITIVE HEATMAP: ANTIVIRUS SOFTWARE PACKAGE MARKET
  • FIGURE 25. TOP PLAYER POSITIONING, 2024
  • FIGURE 26. AVAST SOFTWARE S.R.O.: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 27. AVAST SOFTWARE S.R.O.: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 28. AVAST SOFTWARE S.R.O.: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 29. MICROSOFT: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 30. MICROSOFT: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 31. MICROSOFT: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 32. AVG TECHNOLOGIES.: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 33. AVG TECHNOLOGIES.: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 34. AVG TECHNOLOGIES.: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 35. AVIRA OPERATIONS GMBH AND CO. KG.: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 36. AVIRA OPERATIONS GMBH AND CO. KG.: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 37. AVIRA OPERATIONS GMBH AND CO. KG.: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 38. MCAFEE, LLC: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 39. MCAFEE, LLC: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 40. MCAFEE, LLC: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 41. SYMANTEC CORPORATION: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 42. SYMANTEC CORPORATION: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 43. SYMANTEC CORPORATION: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 44. F-SECURE: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 45. F-SECURE: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 46. F-SECURE: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 47. LAVASOFT: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 48. LAVASOFT: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 49. LAVASOFT: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 50. ADAWARE ADVERTISING: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 51. ADAWARE ADVERTISING: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 52. ADAWARE ADVERTISING: REVENUE SHARE, BY REGION, 2024 (%)
  • FIGURE 53. BULLGUARD: NET SALES, 2022-2024 ($MILLION)
  • FIGURE 54. BULLGUARD: REVENUE SHARE, BY SEGMENT, 2024 (%)
  • FIGURE 55. BULLGUARD: REVENUE SHARE, BY REGION, 2024 (%)

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