Asia-pacific Insulation Materials Market

Asia-pacific insulation materials market is expected to reach $50,035 million by 2023, growing at a CAGR of 7.4% from 2017 to 2023. Materials used to insulate a building, vehicle, instrument, or anything from heat, electricity, or sound are referred to as insulation materials. On the basis of type of insulation provided, these materials are segmented into thermal insulation, electrical insulation, and heat insulation. The proper installation of insulation materials is essential to ensure the effectiveness of any insulation system. High efficiency, cost-effectiveness, compact size, vibrational stability, and low maintenance of insulation materials renders them ideal for use in varied application sectors, such as construction, automotive, oil & gas, and telecommunication.

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The Asia-Pacific insulation materials market is driven by the rapid growth in automotive, construction, and telecommunication industries that includes rapid industrialization and increased digitalization. In addition, cheap labor cost, low cost of setting up manufacturing units, and low cost of insulation materials drives the market Moreover, residential and non-residential construction manufacturers have adopted the usage of insulation materials, owing to rise in demand as a result of climate change, need for lower energy consumption, and more sound-proof buildings. The transportation sector has grown, owing to the industrialization, growth in disposable incomes, and living standards of middle-class families. The automotive & telecommunication industry of China and India have experienced high growth and demand in the last decade, which contribute to the growth of insulation materials market in this region.  However, the toxicity of materials, such as polystyrene, polyurethane, and others is expected to restrain the demand for insulation materials. For instance, regulations on the use of methyl chloride for polyurethane manufacturing, regulations for reduction in emissions of toxic materials while polyethylene manufacturing, and several others are lowering the demand of insulation material. Moreover, technological advancements and increase in awareness regarding green building materials are creating opportunities for growth in the market.

Asia-Pacific Insulation Materials Market Segmentation

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The Asia-Pacific insulation materials market is segmented based on type, application, and country. Based on type, it is divided into mineral wool/rock wool/stone, polyurethane foam, polyethylene, polyvinyl chloride, expanded polystyrene, extruded polystyrene, and others that includes carbon glass, fiberglass, aerogel, silicate, perlite, phenolic foam, & glass wool. Based on application, it is categorized into residential construction, HVAC (Heating, ventilation and air conditioning) & OEM (Original Equipment Manufacturer), non-residential, wires & cables, automotive, oil & gas, and others that includes packaging & consumer goods.

The polyurethane Foam is anticipated to be the top investment pocket for Asia-Pacific insulation materials market, owing to the need for microporous insulation materials from oil & gas sector and growth in construction & automotive industry. Polyurethane foam insulation materials are used in industries, such as residential construction, non-residential, oil & gas, and automotive. Moreover, polyethylene is anticipated to be the second choice of new entrants as it offers a low and stable dielectric constant over all frequencies, and high insulation resistance.

Top Investment Pockets

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Geography Review

Geographically, the market is analyzed across China, Japan, Korea, India, Australia, and rest of Asia-Pacific. China dominated the market in 2015, and is anticipated to maintain its lead throughout the forecast period. The rapid growth of automobile & telecommunication industry in China is responsible for its highest market share in the Asia-Pacific market. China’s annual automobile production exceeds the total automobile of Europe, U.S., and Japan combined. This is attributed to the cheap labor and low raw material & manufacturing costs in China.

Asia-Pacific Insulation Materials Market, By Country, 2016 & 2023

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Korea Review

Korea generated revenue of $2,792 million in 2016, and is expected to reach $4,358 million by 2023. The demand for insulation materials in the Korea is driven by the growth in demand of polyurethane foam, due to climate change, increase in middle class sector, and rise in need for affordable & energy-efficient housing. The rise in temperature and precipitation in South Korea experienced in the last decade have driven the need for insulation systems in residential and non-residential buildings.

Korea Insulation Materials Market, 2016-2023 ($Million)

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Key players operating in the Asia-Pacific insulation materials market include BASF SE, The Dow Chemical Company, Bridgestone, ProtekAsia, ROCKWOOL Building Materials (Singapore) Pte Ltd., Huntsman Corporation, Kingspan plc., Armacell International Holding, Bayer Material Science, and ITW Insulation Systems.

Other major players in the Asia-Pacific insulation materials market (not included in the report) are Nichias Corporation, Dongsung Finetec Corporation, Insulmat Asia, Nitto Denko Corporation, Foster Engineering Pte. Ltd., Shenzhen Mysun Insulation Materials Co Ltd., KCC, Japan Insulation Co., Ltd., Nippon Aqua Co., Ltd., and Foilboard Insulation Systems.

Key Benefits for Asia-Pacific Insulation Materials Market:

• Porter’s five forces analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the industry for strategy building.
• It outlines the current trends and future scenario of the market from 2017 to 2023 to understand the prevailing opportunities and potential investment pockets.
• Major countries in each region have been mapped according to their individual revenue contribution to the global/regional market.
• The key drivers, restraints, and opportunities and their detailed impact analyses are elucidated in the study.
• The profiles of key players along with their key strategic developments are enlisted in the report.

 Key Market Segments

• By Type
  • Mineral Wool/ Rock Wool/ Stone Wool
  • Polyurethane foam
  • Polyethylene
  • Polyvinyl Chloride
  • Expanded Polystyrene
  • Extruded Polystyrene
  • Others
• By Application
  • Residential Construction
  • HVAC & OEM
  • Non-Residential
  • Wires & Cables
  • Automotive
  • Oil & Gas
  • Others (Packaging & Consumer Goods)
• By COUNTRY
  • China
  • Japan
  • Korea
  • India
  • AUSTRALIA
  • REST OF ASIA-PACIFIC

 
Key Market Players

• KINGSPAN PLC
• ITW INSULATION SYSTEMS
• BASF SE
• THE DOW CHEMICAL COMPANY
• BAYER MATERIAL SCIENCE
• ROCKWOOL BUILDING MATERIALS (SINGAPORE) PTE LTD
• ARMACELL INTERNATIONAL HOLDING
• BRIDGESTONE
• HUNTSMAN CORPORATION
• PROTEKASIA

CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top Investment Pockets, By Function
3.2.2. Top Winning Strategies

3.3. MARKET DYNAMICS

3.3.1. Drivers

3.3.1.1. Cheap labor cost coupled with low cost of setting up manufacturing units and low cost of insulation materials in the Asia-Pacific region
3.3.1.2. Demand for high temperature insulation in petrochemicals and oil & gas sectors
3.3.1.3. Increase in use of microporous insulation in industrial & aerospace sectors

3.3.2. Restraints

3.3.2.1. Environmental issues regarding the toxicity of insulation materials
3.3.2.2. Volatile raw material prices

3.3.3. Opportunities

3.3.3.1. Rise in awareness regarding green building techniques

3.4. REGULATION ANALYSIS
3.5. PATENT ANALYSIS

3.5.1. Patent Analysis by Year, 2012-2016
3.5.2. Patent Analysis by Geography
3.5.3. Patent Analysis by Company

3.6. PORTERS FIVE FORCES ANALYSIS

3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitution
3.6.5. Intensity of Competitive Rivalry

3.7. MARKET SHARE ANALYSIS, 2015 (%)

CHAPTER 4 ASIA-PACIFIC INSULATION MATERIALS MARKET, BY TYPE

4.1. OVERVIEW

4.1.1. Market Size and Forecast

4.2. MINERAL WOOL/ ROCK WOOL/ STONE WOOL

4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.2.2. Market Size and Forecast

4.3. POLYURETHANE FOAM

4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.2. Market Size and Forecast

4.4. POLYETHYLENE

4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.4.2. Market Size and Forecast

4.5. POLYVINYL CHLORIDE

4.5.1. Key Market Trends, Growth Factors, and Opportunities
4.5.2. Market Size and Forecast

4.6. EXPANDED POLYSTYRENE

4.6.1. Key Market Trends, Growth Factors, and Opportunities
4.6.2. Market Size and Forecast

4.7. EXTRUDED POLYSTYRENE

4.7.1. Key Market Trends, Growth Factors, and Opportunities
4.7.2. Market Size and Forecast

4.8. OTHERS

4.8.1. Key Market Trends, Growth Factors, and Opportunities
4.8.2. Market Size and Forecast

CHAPTER 5 ASIA-PACIFIC INSULATION MATERIALS MARKET, BY APPLICATION

5.1. OVERVIEW

5.1.1. Market Size and Forecast

5.2. RESIDENTIAL CONSTRUCTION

5.2.1. Key Market Trends, Growth Factors, and Opportunities
5.2.2. Market Size and Forecast

5.3. HVAC & OEM

5.3.1. Key Market Trends, Growth Factors, and Opportunities
5.3.2. Market Size and Forecast

5.4. NON-RESIDENTIAL

5.4.1. Key Market Trends, Growth Factors, and Opportunities
5.4.2. Market Size and Forecast

5.5. WIRES & CABLES

5.5.1. Key Market Trends, Growth Factors, and Opportunities
5.5.2. Market Size and Forecast

5.6. AUTOMOTIVE

5.6.1. Key Market Trends, Growth Factors, and Opportunities
5.6.2. Market Size and Forecast

5.7. OIL & GAS

5.7.1. Key Market Trends, Growth Factors, and Opportunities
5.7.2. Market Size and Forecast

5.8. OTHERS

5.8.1. Key Market Trends, Growth Factors, and Opportunities
5.8.2. Market Size and Forecast

CHAPTER 6 ASIA-PACIFIC INSULATION MATERIALS MARKET, BY COUNTRY

6.1. OVERVIEW

6.1.1. Market Size and Forecast

6.2. CHINA

6.2.1. Key Market Trends, Growth Factors, and Opportunities
6.2.2. Market Size and Forecast

6.3. JAPAN

6.3.1. Key Market Trends, Growth Factors, and Opportunities
6.3.2. Market Size and Forecast

6.4. KOREA

6.4.1. Key Market Trends, Growth Factors, and Opportunities
6.4.2. Market Size and Forecast

6.5. INDIA

6.5.1. Key Market Trends, Growth Factors, and Opportunities
6.5.2. Market Size and Forecast

6.6. AUSTRALIA

6.6.1. Key Market Trends, Growth Factors, and Opportunities
6.6.2. Market Size and Forecast

6.7. REST OF ASIA-PACIFIC

6.7.1. Key Market Trends, Growth Factors, and Opportunities
6.7.2. Market Size and Forecast

CHAPTER 7 COMPANY PROFILES

7.1. ARMACELL INTERNATIONAL HOLDING

7.1.1. Company overview
7.1.2. Operating business segments
7.1.3. Business performance
7.1.4. Key strategies and developments

7.2. BASF SE

7.2.1. Company overview
7.2.2. Operating business segments
7.2.3. Business performance
7.2.4. Key strategies and developments

7.3. BAYER MATERIAL SCIENCE

7.3.1. Company overview
7.3.2. Operating business segments
7.3.3. Business performance
7.3.4. Key strategies and developments

7.4. BRIDGESTONE

7.4.1. Company overview
7.4.2. Operating business segments
7.4.3. Business performance
7.4.4. Key strategies and developments

7.5. HUNTSMAN CORPORATION

7.5.1. Company overview
7.5.2. Operating business segments
7.5.3. Business performance
7.5.4. Key strategies and developments

7.6. ITW INSULATION SYSTEMS

7.6.1. Company overview
7.6.2. Operating business segments
7.6.3. Business performance
7.6.4. Key strategies and developments

7.7. KINGSPAN PLC

7.7.1. Company overview
7.7.2. Operating business segments
7.7.3. Business performance
7.7.4. Key strategies and developments

7.8. PROTEKASIA

7.8.1. Company overview
7.8.2. Operating business segments
7.8.3. Business performance
7.8.4. Key strategies and developments

7.9. ROCKWOOL BUILDING MATERIALS (SINGAPORE) PTE LTD

7.9.1. Company overview
7.9.2. Operating business segments
7.9.3. Business performance
7.9.4. Key strategies and developments

7.10. THE DOW CHEMICAL COMPANY

7.10.1. Company overview
7.10.2. Operating business segments
7.10.3. Business performance
7.10.4. Key strategies and developments

LIST OF TABLES

TABLE 1. ASIA-PACIFIC INSULATION MATERIALS MARKET SIZE, 2015-2023 (KILOTONS/$MILLION)
TABLE 2. POLYURETHANE MARKET VALUE, 2015-2023 ($MILLION)
TABLE 3. INSULATION MATERIALS IN WIRES & CABLES MARKET VALUE, 2015-2023 ($MILLION)
TABLE 4. ASIA-PACIFIC INSULATION MATERIALS MARKET VOLUME, BY TYPE, 2015-2023 (KILOTONS)
TABLE 5. ASIA-PACIFIC INSULATION MATERIALS MARKET VALUE, BY TYPE, 2015-2023 ($MILLION)
TABLE 6. MINERAL WOOL/ ROCK WOOL/ STONE WOOL MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 7. MINERAL WOOL/ ROCK WOOL/ STONE WOOL MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 8. POLYURETHANE FOAM MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 9. POLYURETHANE FOAM MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 10. POLYETHYLENE MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 11. POLYETHYLENE MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 12. POLYVINYL CHLORIDE MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 13. POLYVINYL CHLORIDE MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 14. EXPANDED POLYSTYRENE MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 15. EXPANDED POLYSTYRENE MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 16. EXTRUDED POLYSTYRENE MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 17. EXTRUDED POLYSTYRENE MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 18. OTHER INSULATION MATERIALS MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 19. OTHER INSULATION MATERIALS MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 20. ASIA-PACIFIC INSULATION MATERIALS MARKET VOLUME, BY APPLICATION, 2015-2023 (KILOTONS)
TABLE 21. ASIA-PACIFIC INSULATION MATERIALS MARKET VALUE, BY APPLICATION, 2015-2023 ($MILLION)
TABLE 22. INSULATION MATERIALS IN RESIDENTIAL CONSTRUCTION MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 23. INSULATION MATERIALS IN RESIDENTIAL CONSTRUCTION MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 24. INSULATION MATERIALS IN HVAC & OEM MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 25. INSULATION MATERIALS IN HVAC & OEM MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 26. INSULATION MATERIALS IN NON-RESIDENTIAL MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 27. INSULATION MATERIALS IN NON-RESIDENTIAL MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 28. INSULATION MATERIALS IN WIRES & CABLES MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 29. INSULATION MATERIALS IN WIRES & CABLES MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 30. INSULATION MATERIALS IN AUTOMOTIVE MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 31. INSULATION MATERIALS IN AUTOMOTIVE MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 32. INSULATION MATERIALS IN OIL & GAS MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 33. INSULATION MATERIALS IN OIL & GAS MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 34. INSULATION MATERIALS IN OTHER APPLICATIONS MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 35. INSULATION MATERIALS IN OTHER APPLICATIONS MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 36. ASIA-PACIFIC INSULATION MATERIALS MARKET VOLUME, BY GEOGRAPHY, 2015-2023 (KILOTONS)
TABLE 37. ASIA-PACIFIC INSULATION MATERIALS MARKET VALUE, BY GEOGRAPHY, 2015-2023 ($MILLION)
TABLE 38. CHINA INSULATION MATERIALS MARKET VOLUME, BY TYPE, 2015-2023 (KILOTONS)
TABLE 39. CHINA INSULATION MATERIALS MARKET VALUE, BY TYPE, 2015-2023 ($MILLION)
TABLE 40. CHINA INSULATION MATERIALS MARKET VOLUME, BY APPLICATION, 2015-2023 (KILOTONS)
TABLE 41. CHINA INSULATION MATERIALS MARKET VALUE, BY APPLICATION, 2015-2023 ($MILLION)
TABLE 42. JAPAN INSULATION MATERIALS MARKET VOLUME, BY TYPE, 2015-2023 (KILOTONS)
TABLE 43. JAPAN INSULATION MATERIALS MARKET VALUE, BY TYPE, 2015-2023 ($MILLION)
TABLE 44. JAPAN INSULATION MATERIALS MARKET VOLUME, BY APPLICATION, 2015-2023 (KILOTONS)
TABLE 45. JAPAN INSULATION MATERIALS MARKET VALUE, BY APPLICATION, 2015-2023 ($MILLION)
TABLE 46. KOREA INSULATION MATERIALS MARKET VOLUME, BY TYPE, 2015-2023 (KILOTONS)
TABLE 47. KOREA INSULATION MATERIALS MARKET VALUE, BY TYPE, 2015-2023 ($MILLION)
TABLE 48. KOREA INSULATION MATERIALS MARKET VOLUME, BY APPLICATION, 2015-2023 (KILOTONS)
TABLE 49. KOREA INSULATION MATERIALS MARKET VALUE, BY APPLICATION, 2015-2023 ($MILLION)
TABLE 50. INDIA INSULATION MATERIALS MARKET VOLUME, BY TYPE, 2015-2023 (KILOTONS)
TABLE 51. INDIA INSULATION MATERIALS MARKET VALUE, BY TYPE, 2015-2023 ($MILLION)
TABLE 52. INDIA INSULATION MATERIALS MARKET VOLUME, BY APPLICATION, 2015-2023 (KILOTONS)
TABLE 53. INDIA INSULATION MATERIALS MARKET VALUE, BY APPLICATION, 2015-2023 ($MILLION)
TABLE 54. AUSTRALIA INSULATION MATERIALS MARKET VOLUME, BY TYPE, 2015-2023 (KILOTONS)
TABLE 55. AUSTRALIA INSULATION MATERIALS MARKET VALUE, BY TYPE, 2015-2023 ($MILLION)
TABLE 56. AUSTRALIA INSULATION MATERIALS MARKET VOLUME, BY APPLICATION, 2015-2023 (KILOTONS)
TABLE 57. AUSTRALIA INSULATION MATERIALS MARKET VALUE, BY APPLICATION, 2015-2023 ($MILLION)
TABLE 58. REST OF ASIA-PACIFIC INSULATION MATERIALS MARKET VOLUME, BY TYPE, 2015-2023 (KILOTONS)
TABLE 59. REST OF ASIA-PACIFIC INSULATION MATERIALS MARKET VALUE, BY TYPE, 2015-2023 ($MILLION)
TABLE 60. REST OF ASIA-PACIFIC INSULATION MATERIALS MARKET VOLUME, BY APPLICATION, 2015-2023 (KILOTONS)
TABLE 61. REST OF ASIA-PACIFIC INSULATION MATERIALS MARKET VALUE, BY APPLICATION, 2015-2023 ($MILLION)
TABLE 62. ARMACELL INTERNATIONAL HOLDING: COMPANY SNAPSHOT
TABLE 63. ARMACELL INTERNATIONAL HOLDING: OPERATING SEGMENTS
TABLE 64. BASF SE: COMPANY SNAPSHOT
TABLE 65. BASF SE: OPERATING SEGMENTS
TABLE 66. BAYER MATERIAL SCIENCE: COMPANY SNAPSHOT
TABLE 67. BAYER MATERIAL SCIENCE: OPERATING SEGMENTS
TABLE 68. BRIDGESTONE: COMPANY SNAPSHOT
TABLE 69. BRIDGESTONE: OPERATING SEGMENTS
TABLE 70. HUNTSMAN CORPORATION: COMPANY SNAPSHOT
TABLE 71. HUNTSMAN CORPORATION: OPERATING SEGMENTS
TABLE 72. ITW INSULATION SYSTEMS: COMPANY SNAPSHOT
TABLE 73. ITW INSULATION SYSTEMS: OPERATING SEGMENTS
TABLE 74. KINGSPAN PLC: COMPANY SNAPSHOT
TABLE 75. KINGSPAN PLC: OPERATING SEGMENTS
TABLE 76. PROTEKASIA: COMPANY SNAPSHOT
TABLE 77. PROTEKASIA: OPERATING SEGMENTS
TABLE 78. ROCKWOOL: COMPANY SNAPSHOT
TABLE 79. ROCKWOOL: OPERATING SEGMENTS
TABLE 80. THE DOW CHEMICAL COMPANY: COMPANY SNAPSHOT
TABLE 81. THE DOW CHEMICAL COMPANY: OPERATING SEGMENTS

LIST OF FIGURES

FIGURE 1. ASIA-PACIFIC INSULATION MATERIALS MARKET: SEGMENTATION
FIGURE 2. TOP INVESTMENT POCKETS: ASIA-PACIFIC INSULATION MATERIALS MARKET
FIGURE 3. TOP WINNING STRATEGIES, BY STRATEGY
FIGURE 4. TOP WINNING STRATEGIES, BY YEAR
FIGURE 5. TOP WINNING STRATEGIES, BY KEY COMPANY
FIGURE 6. TOP PLAYER POSITIONING: ASIA-PACIFIC INSULATION MATERIALS MARKET, 2015
FIGURE 7. PATENT ANALYSIS BY YEAR
FIGURE 8. PATENT ANALYSIS BY GEOGRAPHY (%)
FIGURE 9. PATENT ANALYSIS BY COMPANY (%)
FIGURE 10. BARGAINING POWER OF SUPPLIERS
FIGURE 11. BARGAINING POWER OF BUYERS
FIGURE 12. THREAT OF NEW ENTRANTS
FIGURE 13. THREAT OF SUBSTITUTION
FIGURE 14. INTENSITY OF COMPETITIVE RIVALRY
FIGURE 15. ASIA-PACIFIC INSULATION MATERIALS MARKET SEGMENTATION, BY TYPE
FIGURE 16. ASIA-PACIFIC INSULATION MATERIALS MARKET SEGMENTATION, BY APPLICATION
FIGURE 17. ASIA-PACIFIC INSULATION MATERIALS MARKET SEGMENTATION, BY GEOGRAPHY