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The car dashboard is like a control panel to a computer, located in front of the driver. This is a comprehensive indicator of everything that happens in the car. From the beginning, the dashboard has become a part of every car. It displays instrumentation and controls for the vehicle's operation. At present, people not only pay attention to the technology in the dashboard, but also pay attention to the touch, appearance and overall feel of the dashboard. In order to make the interior more attractive, luxury car manufacturers have been providing dashboards with high-end interiors. Majority of the cars, which are being sold in United states, are featured with Alcantara fabric on dashboard. The United States currently accounts for 10% of Alcantara’s global sales. Europe’s share stands at more than 60%, while the Asia-Pacific region, along with other emerging markets accounts for nearly 30%. Dashboard may also include tachometer, speedometer, fuel gauge, odometer, gearshift position indicator, turn indicators, seat belt warning light, engine-malfunction lights, parking-brake warning light, indicators for low fuel, low tire pressure and faults in the airbag, low oil pressure, entertainment equipment & information systems and much more. Automotive dashboard market in Asia-Pacific is rapidly growing due to developing economic conditions, huge population, significant investment market and more consumption.
COVID-19 Impact analysis
The vendors in automotive dashboard industry across the globe is being affected due to the restrictions on producers as well as the declared lockdowns which in turn is affecting the automotive dashboard manufacturers worldwide. Majority of automotive dashboard manufacturers are facing major issues such as closure of factories and unavailability of workforce due to the lockdowns which further affects the production of cars as well. However, due to the COVID-19 pandemic, commuters are mostly avoiding public transportation. Personal vehicle is considered a safe, convenient, and affordable alternative to public transportation. In addition, owing to the government restrictions on public transport because of social-distancing guidelines, travelers are adopting the personal vehicle as the mode of day-to-day transportation. Thus, the automobile industry is one of those industries that is poised for better growth post-Covid-19. However, the sale of automobile was dampened in the first quarter of 2020, as automobile stores were closed due to lockdown.
Top Impacting Factors
The automotive dashboard market trends are as follows:
Rising demand for multi-function integrated dashboard
With the development of technology, the dashboard may undergo major changes, providing a huge space for market expansion. The digitization of dashboards has become one of the important trends in the market, as these systems enable passengers to better control the vehicle, making it an attractive feature. Trends in the automotive industry, such as connected cars, self-driving cars, and electric cars, may shift the focus of automakers to interiors for product differentiation to increase market growth. The market for infotainment systems may be further strengthened by investment being made by automakers and tech companies. For example, Samsung Electronics had launched its digital cockpit for connected cars in collaboration with HARMAN. The platform combines 5G and IoT technology to enhance safety, comfort, and improve connectivity between vehicles and other technologies. Dashboard panels are expected to play an important role in connected cars, such as navigation, driver assistance systems, and automatic emergency braking systems. Thus integration of advance function in dashboard will drive the market.
Rising safety concern
The adoption of advanced driver assistance systems, coupled with the increasing levels of electrification in vehicles, has been transforming the dashboard of both passenger and commercial vehicles. The role of the ADAS may become the main role of the smooth running of the vehicle and ensuring the safety, security and comfort of the passengers. Thus rising safety concern is driving the growth of the automotive dashboard market.
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Questions answered in the automotive dashboard market research report:
Key Market Segments
Key Market Players