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Automotive holographic dashboard is mulit-layer dash screen technology that provides a 3D experience to the driver. Such transparent displays exhibit information or data in a manner that does not require the user to look away or lose focus on the task at hand. Heads-up displays (HUD) fulfil the safety, comfort and entertainment needs of users.
Growth in focus on active safety systems is expected to boost the market. Further, surge in demand for luxury and high-end cars is also anticipated to fuel the market during the forecast period. However, lack of awareness of holographic dashboard and high price of such technology is expected to hinder the growth of the market. Moreover, rise in demand of autonomous vehicles is expected to fuel the market in the upcoming years.
The automotive holographic dashboard market is segmented on the basis of component, vehicle type, and geography. By component, the market is divided into video generator, projector, combiner, and others. By vehicle type, the market is bifurcated into passenger cars and commercial vehicles. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
BMW AG, Cognitive AI Technologies Inc., Shenzhen Sunway Industry Co., Ltd., Sygic a.s., Continental AG, Exploride Inc., WayRay SA are some of the major key players of global automotive holographic dashboard market.
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