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Car seat ventilation is an advanced function that is built into the car seat to guide air through the seat to occupants to improve comfort, especially in warm weather conditions and long-distance travel. The main benefits associated with car ventilated seats include lowering seat temperature when a vehicle is parked in the sun and drying out any moisture or sweat between seats and occupant. These seats function through several fans mounted on backrest and seat cushions. Car ventilated seat system is a common feature of luxury and high-end segment cars. However, currently automakers are focusing on providing these systems to mid-range and even entry-level vehicles. There are many automobiles that offer different fan speeds in seat ventilation. In June 2019, Lear Corporation invested $ 30 million for a new 240,000 square-foot assembly and subassembly plant in Hammond, Indiana, where it is expected to continue as a supplier for Ford’s Chicago Assembly Plant. Lear began commercial production in June 2019 to supply 375,000 seats per year to the Chicago Assembly Plant for the Ford Explorer ventilated seats. Improvements in lifestyle and economy are leading to change in global customer preferences. With rise in purchasing power parity and disposable income, increasing brand awareness, and competition among OEMs to offer advanced features, the automotive ventilated seats market is expected to grow. Maximizing average driving time spent in a vehicle has increased, leading to a demand for comfortable seats.
COVID-19 Impact analysis
Majority of global automotive ventilated seats manufacturers are facing major issues such as shutdown of all operations and low production productivity due to government declared lockdowns. Automotive ventilated seat is an evolving industry, which is currently hampered due to the unavailability of workforce, owing to the spread of the coronavirus and has disrupted production and installation activities of seats across affected countries. An unprecedented global disruption, owing to the COVID-19 outbreak is observed in the automotive market, which has caused an uncertainty toward demand and supply network for automotive ventilated seats manufacturers. Vehicle production is directly proportionate to the overall automotive seat market. Decline in vehicle production directly impacts the seat market. However, production has slowly started to resume in some countries.
Top Impacting Factor
The automotive ventilated seats market trends are as follows:
Increase in ventilated seats in mid-segment & entry level vehicles
Ventilated seats are common in luxury cars and high-end cars. However, automobile manufacturers are increasingly focusing on offering ventilated seats in mid-segment and entry-level vehicles as well. For instance, Ford Motor offers a mid-sized sedan with ventilated seats, Hyundai Motor offers a sedan that comes with standard ventilated seats for both driver and front-seat occupant, and Chevrolet Malibu has ventilated seats. Thus, growing number of automobile manufacturers offering ventilated seats in mid-segment and entry-level cars is expected to propel growth of the global automotive ventilated seat market.
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