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A16900 | Pages: 305 | Charts: 70 | Tables: 140 |
The global baby care products market size was valued at $38.0 billion in 2021, and is projected to reach $58.8 billion by 2031, growing at a CAGR of 4.5% from 2022 to 2031.The baby care products market is expanding as a result of growing parental concerns about their children's skin. In addition, infant skin must be shielded from dirt exposure as it is typically sensitive. People are more likely to select skin care products owing to rise in awareness regarding hygiene and overall health of babies.
Moreover, kids are more prone to develop chronic diseases and attract microorganisms that lead to diseases. Many companies have devised unique solutions to illustrate the importance of hygiene in babies and how this might affect their health.
For their infants, the majority of parents choose homemade baby food to packaged baby food. This pattern has changed, nevertheless, as a result of time demands placed on food preparation as a result of the greater engagement of women in the workforce and growing dietary concerns.
Moreover, high price of the baby food products has hampered their adoption among middle-income groups. In addition, due to a lack of knowledge about these items, consumers favor home-cooked food in rural and isolated areas. Promotional efforts and reasonably priced infant food items are expected to result in an overall rise in the market's revenue generation.
The baby care products market is segmented into product type, price point, distribution channel, and region. On the basis of product type, the baby care products market is classified into baby skin care, baby hair care, baby food & beverage, and others. By price point, it is bifurcated into low, medium, and high.
As per distribution channel, it is categorized into supermarkets & hypermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, online sales channel, and others. Region-wise, the baby care products market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
[PRODUCTSTYPEGRAPH]
The baby hair care segment dominates the global baby care products market. This is mostly caused by the rise in proportion of working women in these nations. A number of factors, including rise in discretionary income, new product launches, and rapid urbanization, are expected to affect the sales volume during the forecast period. This market is expanding as a result of the emergence of organized retail, which ensures accessibility of cutting-edge goods and multinational brands with specialized features.
[PRICEPOINTGRAPH]
The medium segment exhibits the fastest growth, owing to rise in preference for natural and organic products at reasonable prices. Developing regions of North America and LAMEA are anticipated to provide great opportunities to the market during the forecast period. This is attributed to the existence of market players and unexplored market opportunities in nations such as the U.S. and UK.
[DISTRIBUTIONCHANNELGRAPH]
Consumers purchase baby care products by various distribution channels, including supermarkets & hypermarkets, specialty stores, online sales channel, and others. The online sales channel is growing at the highest rate, owing to benefits provided, such as discounts and free home delivery.
[REGIONGRAPH]
Region-wise, Europe dominates the market with largest baby care products market share during the baby care products market forecast period. Baby care products and their different varieties are the mostly purchased in Asia-Pacific, especially in Japan, India, and China. The preference for baby care products with different organic and natural ingredients changes with different geographical locations.
In addition, the growing preference for nutritious and healthy baby food products as well as increase in demand for formula-based baby food and beverage products are driving the baby care products market growth in Asia-Pacific. The demand for baby care products in this region is expected to rise over the next few years as a result of rise in health and hygiene awareness, urbanization, rise in living standards, and rise in levels of disposable income.
The major players analyzed for the baby care products industry are Baby Brezza, Beiersdorf, California Baby, Cotton Babies Inc., Dorel Industries Inc., Helen of Troy Limited, Johnson & Johnson, Kimberly-Clark, Koninklijke Philips N.V., Munchkin, Inc., Nestle SA, Procter & Gamble (P&G), Sebapharma GmbH & Co. KG, and Unilever.
Key Market Segments
Key Market Players