Baby cots are the small beds designed specifically for infant or babies under the age group of 4, these baby cots are designed to restrict movement of baby to the sleeping area only. Baby cots are small and portable and can be easily moved & placed near mother’s bed. Earlier due to congestion in hospital rooms baby cots were removed from the hospitals and mothers were made to sleep with new babies on the same bed. This led to suffocation in babies; thereby, resulting in sudden infant death syndrome (SIDS). Therefore, to reduce risk of SIDS, baby cots are designed with ventilation ports and high side to prevent suffocation & baby from climbing. Baby cots have enhanced sleeping experience of babies and healthy sleep plays very significant role in initial growth years. New innovation by key players and awareness among the parents regarding the upbringing of babies boost the growth for the baby cots market.
COVID-19 Impact Analysis
- During COVID-19 outbreak, the baby cots market has been affected adversely due to disruption in supply chain of raw material & distribution channel. During this situation of pandemic, lockdown was imposed in entire world; therefore, availability of labor and production cycle have also affected drastically.
- Demands among the consumers of baby cots were still rising during COVID -19. In first two quarters of pandemic only selling of essential products was allowed; which impacted the demand for baby cots by new parents who were having a new born babies. However, e-commerce has played a vital role in satisfying the demand of consumers & bridging the gaps in supply chain.
Top Impacting Factors
- Growth in awareness among parents and increase in consumers income are the key driver in the growth of the baby cots market. Furthermore, increase in awareness and understanding importance of good sleep in initial years led to rise in demand for baby safety products such as baby cots.
- An innovation in product is also one of the major factors, which influence the demand for baby cots consumers. Continuous R&D by key players has led to new innovations, such as well-ventilated ports, baby cots with temperature control system & convertible baby cots.
- Prominence of baby cots in the hospital sector has also brought upstream of baby cots market. Baby cots that are attachable to the maternity bed allow mothers to easily access their babies, thus promoting bonding and easy breast-feeding.
- Aggressive marketing techniques and advertisement camping have also influenced the demand for baby cots markets such as first cry and pepperfry.
Market Trends
- Baby cots with new design such as height adjustable baby cots, baby cots with mosquito nets & storage space for keeping utility such as milk bottles nappies, towels, and baby lotions are preferred by huge consumer base in the baby cots market.
- To stay trendy in a market, continuous R&D by key players is one of the main drivers which is proportionally boosting the demand for baby cots among consumers with latest accessories such as baby cots with detachable bassinet, baby cots with cradle and play assembly.
- As infants are susceptible to skin irritation and bed sores, mattress with anti-fungal & anti-bacterial properties ensures good skin care. These added safety features secure a parent’s trust, grabbing consumer attractions toward the baby cots market.
Key Benefits of Report
- This study presents the analytical depiction of the baby cots market industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the baby cots market share.
- The current market is quantitatively analyzed to highlight baby cots market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed baby cots market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Report
- Who are the leading market players active in the baby cots market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is baby cots market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the current trends and predicted trends?
Key Market Segments
- By Products Type
- Standard
- Convertible
- Portable Multifunctional
- Specialty
- By Price Point
- By Material
- Wood
- Plastic
- Metals
- Others
- By Distribution Channel
- E-Commerce
- Retail Store
- Baby Specialties Store
- Hypermarket
- Others
- By Region
- North America
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of LAMEA
Key Market Players
- Dream On Me Inc.
- Delta Children’s Products Corp.
- Ideal Home Care Private Limited
- Fisher-Price Inc.
- Garco Inc.
- Universal Corporation Ltd
- Me n Moms Private Ltd.
- Tendsutra Platform Services private limited