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Fitness equipment are the devices used while exercising to augment the effects of an exercise by supplying fixed or adjustable support. These equipment’s are essentially used to improve physical stamina, reduce weight, and develop muscular strength.
Over the past few years, the rise in trend of maintaining physical fitness and the desired body shape has been observed in Brazil. Therefore, growing number of individuals are registering themselves in the gym where they use fitness equipment for exercising to counter the consequences of the hectic urban lifestyle. In addition, the demand for fitness training centers is expected to increase due to number of health problems encountered by Brazilians in today’s era. In the coming years, the demand for fitness equipment in Brazil is anticipated to grow due to the increase in number of fitness centers. There are several types of fitness equipment for different exercises. Some of the most common fitness equipment are treadmills, stationary bicycles, and weightlifting machines used for cardiovascular fitness and muscle building.
Brazil witnessed an alarming rate of people diagnosed with obesity in 2018. Obesogenic dietary environment and inactive lifestyles lead to cardiovascular diseases; therefore, making cardiovascular equipment the most prominent choice for weight loss.
Growth in health awareness and fitness consciousness is further expected to drive the growth of the fitness equipment market. Brazil ranks second globally on the list of countries possessing the highest number of fitness centers. This sector is witnessing significant growth owing to increase in awareness regarding the importance of better quality of life. In Brazil, the sale of fitness equipment increased due to rise in use of these equipment at home. However, high cost of fitness equipment is expected to be a major factor that could restrain the growth of the Brazil fitness equipment market.
Fitness companies such as Bio Ritmo, Fórmula, and The Bodytech group have introduced low-cost establishments to encourage people with lower incomes to exercise and become their members, which further boost the growth of the fitness equipment market in Brazil. In addition, increase in level of disposable income, due to rise in per capita income leads to opportunities for investment in personal fitness. This helps to create a significant impact on the fitness equipment market during the forecasted period.
The brazil fitness equipment fitness market is segmented based on equipment type and end users. Based on users, the market is categorized into home consumer, gym, and commercial user. Based on equipment type, the market is segmented into cardiovascular training equipment, strength training equipment, and other equipment. Cardiovascular training equipment is further bifurcated into treadmill, elliptical, stationary bike, rowing machine, and others. Whereas, strength training equipment is sub-segmented into dumbbell set, rowing machine, kettlebell set, and others. The commercial users of these fitness equipment can be classified into public institution/school, corporate office, hotels, and hospitals & medical centers.
The key players in this market include Johnson Health Tech, Total Health, Ziva, Tryex Fitness, Movement, Matrix Fitness, TechnoGym, Life Fitness, Bh Fitness, and Precor. The Brazilian fitness industry is growing at a robust rate and is anticipated to grow at a significant pace.
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Key Market Players