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The global brown rice market is experiencing a significant growth, and will grow considerably in next few years owing to the rising consumption. This ensures it includes all aspects of the plant — including the fibrous bran, the edible germ and the carb-rich endosperm. On the other hand, the nutritious part of the grain that is bran and germ are removed from the grain to make white rice. In short brown rice is less processed than white rice. That leaves white rice with very few essential nutrients, which is why brown rice is generally considered much healthier than white rice. Therefore, white rice is left with few essential nutrients while in brown rice the nutrients are remained intact. Due to which the brown rice is considered healthier than white rice. There are varieties of brown rice grown and sold in the market such as sweet brown rice and brown basmati rice among others.
COVID-19 Scenario Analysis:
The worldwide outbreak of covid 19 has led to serious implications in all the economic sectors. The covid 19 outbreak in all over the globe has created medical emergency due to which the demand for food items, hygiene products and medical product market are growing. In the covid 19 scenario people are more inclined toward consuming safe, reliable and healthy foods. Therefore, covid 19 has increased the sales of traditional, healthy and staple food items as a result demand for rice has been increased. The frozen non-veg food, fruits& vegetables, eggs, pulses, flour and whole grains are experiencing growth in the covid 19 scenario. However, packaged and processed foods, coffee, pastries, milkshakes, sweets, chocolates, cheese and other bakery products have experienced a decline in its sale. The lockdown scenario in various countries has hampered the production and supply chain of the brown rice products. Moreover, demand for brown rice in packaged & processed food industry and dietary supplement industry has been decline due to lockdown. The consumer buying behavior may change permanently post covid 19. Companies have to build robust sales plan for recovery. They might have to adopt e-commerce platform and omnichannel in their supply chain.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers And Impact Analysis
The key drivers of brown rice market are worldwide consumption of wheat coupled with increasing population. Moreover increasing health awareness among public has led to the rising consumption of wheat and declining junk food consumption. Brown rice is rich in calories, carbs, fiber, Protein, thiamin, niacin, fat, pantothenic acid, magnesium, phosphorus, iron, pyridoxine, zinc, copper and selenium. The brown rice is beneficial for health and reduces cell injury caused by unstable molecules or free radicals and cure inflammation in the body.
The organically grown brown rice is expected to dominate the date market during the projected years due to increasing awareness about health benefits offered by organic food.
In addition, the wide usage of brown rice in food and beverage industry, cosmetic and personal care industry, pharmaceutical companies, animal feed industry and dietary supplements is supporting the market to remain profitable
in coming years. The brown rice is used to make biscuits, cakes, crumpets, bread, muffins, noodles, pastries, cereal bars, sweet and savory snack foods, pasta, crackers, crisp-breads, and other confectionery food items.
The global Brown rice market trends are as follows:
New product launches to flourish the market
There has been new product launches in the market. Manufacturers are engaged in increasing production of brown rice to serve the rising demand. New technology in farming techniques and government support is accelerating the brown rice production. In addition usage of wheat in food and beverage industry has been increased. For instance, in March 2020, Milk Specialties Global (Eden Prairie, MN) introduced PROriz brown rice protein. It is neutral tasting powder contains all nine essential amino acids and available in both organic and conventional forms. It can be used in a various applications, including ready-to-mix protein shakes.
Key Benefits of the Report:
Questions Answered in the Brown Rice Market Research Report:
Key Market Segments
Key Market Players