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Canned foods are processed food heated at high temperature and packed in steel cans, jars with added preservatives, sugar, and salts. The canned foods are heated at high temperature steam pressure to ensure the micro-organism in the food cannot further react with the packed food. Canned baby food item consists of fruits & vegetables, milk, fish, meat, soup and other food items that are suitable for consumption of babies between age group of 0–3 years. The canned baby food market is having an exponential growth in past few years as the demand of varieties for instant served baby food is growing. In addition, canned baby foods are healthy and nutritional that is available throughout the year. Innovations in the industry are related to oxygen absorption technology which makes food to preserve for longer period.
Rise in the use of canned baby foods by parents has been seen by most of the market players. Canned baby foods are easy to carry while traveling and contain nutritional ingredients which makes them more popular among working parents. Changes in the lifestyle of consumers, hectic office hours, and more working women drive the market growth of canned baby foods in both developing and developed nations. In addition, non-availability of all fruits and vegetables throughout the year fuels the canned baby food adoption as they are the best readily available option with nutritional & healthy foods for babies. However, varying raw material prices, leaking cans, and availability of tetra packaged food items and heating of foods can make the loss of ingredient which are the major constraints of the canned baby food market. The market leader is in continuous investment towards innovating better cans that can store food with all its nutritional value.
The global canned baby food market trends are as follows:
The launch of new products that contain better nutrition value and less added preservatives are being launched by market leaders. Companies like Beech-Nut have come up with different fruit & vegetable product like apple, banana, green bean, and mulberry. These products cater to a wide range of customers with varieties for babies. The specific feature of the product branded under “Naturals” is there is no added artificial preservatives and has only one ingredient that is the fruit or vegetable.
The Asia-Pacific region holds the highest market share in the world in sales of canned baby food because of the growing population and developing economy of India and China. More working couples in these countries has led to the baby food market growth. Followed by Asia-Pacific, Middle East holds the next share of the market with rising demand for canned baby foods.
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Questions Answered in the Canned Baby Food Market Research Report:
Key Market Segments
Key Market Players