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The global capsule coffee machines market is experiencing a significant growth, and will grow considerably in next few years owing to the rising consumption of coffee in developing countries. Capsule coffee machine is a type of espresso coffee machine. A sealed aluminum or plastic capsules filled with coffee is already prepared by manufacturers. The capsules are filled with nitrogen to ensure freshness. In market different types and size of capsules compatible with the type of capsule coffee machines are available. The customers just have to complete brewing process by putting the capsule in the capsule coffee machine.
Capsule coffee machines have a pressure pump inside through which one can get full-bodied coffee easily and quickly. When the coffee capsule is introduced into the coffee machine the upper part of it is bored and then the machine begins to heat up the hot water that is sent to the coffee capsule at high pressure, producing coffee. The coffee capsules thus made are a single dose.
COVID-19 ScenarioAnalysis:
The world wide pandemic occurrence has significantly reduced the frequency of purchase of electrical and electronics products and the lead time delivery of goods. Covid 19 outbreak has created scarcity of labor supply, raw materials and availability of other component due to which production of coffee capsule machine has been hampered. The covid 19 worldwide breakout has led to serious implications in the capsule coffee machine industry in the form of disruption of supply chain. The end of the lockdown in the countries may bring this market higher consumer traffic. In post covid 19 scenarios the sale of capsule coffee machines is expected to be increased from e-commerce platform. The companies need to develop such strategies to change the design of their supply chain and production policies or plans in tandem with the changing business environment.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The increasing consumption of coffee and the rising disposable income in the developing countries is the major growth driver of the capsule coffee machine market. In addition, the changing lifestyle and the inclination of consumers toward advanced and innovative technology are supporting the growth of capsule coffee machine industry.
The easy to use property and the low maintenance of capsule coffee machine are boosting the demand for the product. The procedure of capsule coffee machine is simpler, cheaper and lighter in volume than the ordinary coffee machine thus making it better substitute for it. Moreover availability of wide variety of coffee capsules is also increasing the demand for the product. Moreover there are many white brands of coffee capsule sold in the market which offer coffee capsules compatibility with different capsule coffee machine models such as Nespresso, Senseo and Dolce Gusto.
The global Capsule Coffee Machines market trends are as follows:
New product launches to flourish the market
The launches of new products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of devices and overall functionality as well.
Owing to the continuous change in the trends of consumer’s taste and preference the leading market player are giving priority to launching new products and enhancing their market penetration. To serve the eco-conscious customers companies are engaged in developing coffee capsules which are either disposable or do less harm to the environment. For instance, in May 2020 Nespresso has introduced coffee capsules in the market which are made 80 percent from recycled aluminum which helps in providing barrier against oxygen, humidity and light thus protecting the freshness and aroma of high-quality coffee.
Price cut surging the sale of capsule coffee machine
The leading market players are adopting strategies of cutting prices of the product to increase the sale of their brand. The companies are giving discounts and offers on the capsule coffee machine. For instance, in May 2020,
Lavazza, a capsule coffee machine manufacturer, launched new sale with up to 50 percent discount for most of its product which includes capsules, coffee machines and the other accessories in the promotion. It increases the affordability of the consumers as now they can buy entry level tiny machines to top-end Desea and can save a decent amount in the sale.
And the availability of range of coffee machines from which customer can prefer according to their requirement and the discounts available on them in the e-commerce platform is also boosting the sales of the product. For instance, from May 2020, Amazon is providing 50% off on some of the branded capsule coffee machine.
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