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Christmas is an annual festival that celebrates the birth of Jesus Christon December 25 every year. During Christmas, people decorate their houses, shops, and offices to celebrate the festival. Different items are used for decoration during Christmas such as Christmas tree, candles, Christmas balls, Christmas lights, stars, ribbons, candy canes, garland, stockings, snow globes, and angles. Christmas decor enhances the beauty of the environment and lightens and brightens up the surroundings.
The market for Christmas lights and Christmas decorations is voluminous with a variety of decor items available, which are unique and attractive. As decorating adds glamor to the festival, it is in high demand in the market.
The importance of celebrating Christmas and the willingness of consumers to spend on decoration items to celebrate Christmas are few reasons which are propelling the demand for Christmas decoration items.
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Rapid urbanization, rise in population, increase in per capita income, surge in disposable income, and globalization are driving the growth of the global Christmas decoration market. In addition to this, Christmas decoration items are easily available in various retails stores and local markets, making them accessible to customers and increasing their sales. Social media trends coupled with the penetration of e-commerce fuel the market growth for these Christmas decorative products. People, while seeing the latest trends on the social media platform, start desiring for these products and end up purchasing them from e-commerce websites, thereby propelling the market demand. Along with this, due to the low cost of raw material and labor, large production &export of these products is possible. In addition, technical barriers on these products are not high, thereby boosting the growth of the global Christmas decorations market.
However, the restraint associated with the growth of this market is the seasonality of the festival. Christmas is celebrated once in a year, and only during that time, the demand for Christmas decorations is at its peak, which hampers the market growth throughout the year. Moreover, low-quality product with cheap prices that do not last long restricts the market growth for the global market.
On the contrary, companies operating in the global Christmas decoration market are focusing on technological innovations, bringing in new trends to attract customers, and processing various improvements in a way that the quality is enhanced and the cost is reduced. All these efforts are creating profitable opportunities for the global Christmas decoration market. Furthermore, due to the intense competition, marketers are continuously making efforts by strategizing so that their products stand out in the market, propelling the market growth.
The global Christmas decoration market trends are as follows:
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