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Club soda is artificially produced by passing pressurized carbon dioxide through water. It consists of ingredients such as sodium bicarbonate, sodium chloride, and potassium sulfate.
Club soda is majorly used as a drink-mixer for juices and alcoholic beverages. With increase in disposable income and rise alcohol consumption especially among youngsters, the use of club soda is escalating at a significant rate, thus driving the growth of the market for club soda. It serves as a healthy beverage, as it is a low-calorie and sugar-free drink. Therefore, club soda can be consumed instead of sugar additive beverages to prevent health problems such as weight gain, which further fuels its demand among health-conscious consumers. However, due to increase in availability of functional drinks, the demand for carbonated drinks is anticipated to be hampered, thus restraining the growth of the club soda market.
On the contrary, the development of zero calorie and flavored club soda can be viewed as an opportunity for the market expansion.
The market is segmented based on packaging, distribution channel, and region. Depending on packaging, the market is categorized into glass bottle, cans, and plastic bottle. By distribution channel, it is fragmented into online retail, departmental stores, supermarket/hypermarket, and others. Region wise, it is studied across North America, Asia-Pacific, Europe, and LAMEA.
Key players in the market include the Coca-Cola Company, Dr Pepper Snapple Group, Stong’s market, SodaStream Inc., Hansen Beverage, East Imperial, White Rock Beverages, Inc., JONES SODA CO., Fever-Tree, and Danone.
Key Market Segments
Key Market Players