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Commercial display is a sub-segment of electronic displays that can be managed both centrally and individually with a view to display text, animation, or video messages to audience globally. Commercial displays use technologies such as organic light emitting diode (OLED), liquid crystal display (LCD), light emitting diode (LED), quantum light emitting diode (QLED), and projection for commercial purposes and for displaying media and digital content, web pages, weather data, or text in a professional environment.
Commercial displays are used in bulk in retail and hospitality industries as they are designed with extended warranty and can run anywhere for 16 to 24 hours per day. In addition, this technology provides optimized brightness in high-ambient light conditions integrated with special technology that aids in superior onboard cooling, image-retention and resolution issues. Commercial displays incorporated with versatile, clean, sleek look, cost-effective, and user-friendly nature are energy-efficient and attract customer’s imaginations.
Technological advancements in the commercial display sector such as holographic displays, tactile touchscreen, outdoor 3D screens provide better accuracy pictures, which enhances product quality standards and outweighs monetary benefits. Innovations and extensive use of new technologies such as OLED and QLED in the commercial display market share is expected to grow at a steady rate in the coming years.
COVID-19 scenario analysis:
Digitized promotional approaches are widely utilized by innumerable smart cities, retail chains, pubs, restaurants, amusement parks, malls, hospitals, and leisure facilities to advertise products and services using built-in-media, video, and engaging content. Henceforth, surge in demand for 4K and 8K commercial displays integrated with AI and machine learning to enhance product marketing and promotional strategies through high-resolution color effects, secured encrypted communication and content integration with different digital signage devices drives the worldwide commercial display market growth. However high cost of commercial display and increasing availability of alternatives such as smart TVs and monitors and large size, making it difficult to fit in smaller spaces are some factors that are expected to restrain the commercial display market growth. Contrarily increase in product innovation and use of customized digital signage in the healthcare sector to track patients, keep staff updated of critical communication, and conduct interactive meetings is anticipated to pave new pathways in the commercial display industry.
New products are being launched by key market players for ideal options of monitoring meeting rooms, indoor & outdoor advertising screens, live spectator events, and a host of other scenarios.
In June, 2019 Philips, a market-leading digital display solution provider, declared first Augmented Reality Converter App. This fully-functional augmented reality toolkit offers consumers the ability to recreate how Philips commercial displays would look on any size of wall and allows users to see which models and screen sizes provide best results for their business. This emerging technology extends brand management and makes consumer lives more convenient.
The global automotive industry is on the verge of tremendous changes, in terms of overall business model, owing to rapid advances in emerging technologies such as autonomous driving and augmented reality, thus boosting commercialization aspects.
In 2020, Mercedes Benz is set to launch its new customer model cars with OLED panels developed by LG display in dashboards and rear-seat monitors.
In 2021, General Motors is expected to come up with modestly customizable Cadillac Escalade. Its most important feature is 14.2-inch digital instrument cluster behind the steering wheel where basic driver information shows up and can also be toggled between night-vision mode that leverages an infrared camera and augmented reality view.
Key benefits of the stakeholders:
Questions answered in the Commercial Display Market research report:
Key Market Segments
Key Market Players