Kraft Foods Group Inc.-Company profile, Business Overview, Financial Performance, Operating Segments, Strategic Moves, and Competitive Intelligence Report

The Asia-Pacific region has witnessed a transformational development in the packaged food industry over the years. In countries such as India and China, the concept of packaged or convenience food has evolved in the recent years, owing to changing lifestyles, increase in number of working professionals and the growing inclination towards fast food. Consumers these days, prefer ready to consume foods as these require considerable less time for cooking and come in a variety of options. Further, packaging preserves the nourishment in the food and provides it a longer shelf life. However, the aspects like contamination of food, strict government regulations and the presence of local brands act as key growth restrictors of this market.