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Computational creativity is the experimentation of finding of innovative ideas and thoughts across different fields such as art, literature, engineering, and others. It is the application of computer technologies to emulate, study, and enhance human creativity. It is applied in artificial intelligence for creative tasks in computers such as painting, sculptures, and work fiction. The rapid growth of technology in the field of artificial intelligence and computational creativity software utilizes deep learning and machine learning algorithms for designing more personalized experiences for customers. It involves experimentation with an objective of developing thought processes and innovative ideas in various fields such as engineering, architecture, art, music, cuisine, and literature.
Increase in adoption of computer-based creative solutions majorly drives the growth of the computational creativity market. In addition, automation of creative task fuels the growth of the market. However, the slower adoption of AI-based technology across developing economies hampers the computational creativity market growth. Furthermore, increase in the investment in computational creativity by startups and adoption of computational creativity in modern applications are anticipated to provide major opportunities in the computational creativity market.
The global computational creativity market is segmented based on component, deployment mode, application, industry vertical, and region. In terms of component, the market is bifurcated into solution and service. As per deployment mode, it is categorized into cloud and on-premise. Based on application, the market is segmented into product designing, marketing and web designing, photography and videography, music composition, automated story generation, high-end video gaming development, and others. As per industry vertical, it is classified into BFSI, it and telecom, automotive, technology, education, retail & agriculture, healthcare and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the computational creativity market analysis are IBM Corporation, Google Inc., Microsoft Corporation, Autodesk, Amazon web services, Adobe Inc., Prisma Labs, The Grid, Amper Music, Jukedeck. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Market Segments
Key Market Players