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A02399 | Pages: 245 | Charts: 62 | Tables: 122 |
Factors such as increase in demand for data-driven insights in cricket coaching and strategy, and rise in popularity of T20 and other short-format cricket, have driven the need for quick and accurate decision-making. Furthermore, expansion of cricket leagues and tournaments globally, creating a larger market for analysis software. Such cricket analysis software market trends are anticipated to propel the growth of market forecast. Moreover, collaboration opportunities between software developers and cricket boards for tailored solutions and integration of artificial intelligence (AI) and machine learning (ML) for more advanced predictive analysis are anticipated to provide lucrative opportunities for the cricket analysis software market growth during the forecast period.
In addition, increase in use of analysis software in grassroots and amateur cricket for talent identification and development is also expected to create numerous opportunities for the cricket analysis software market forecast. However, resistance to technology adoption in traditional cricket setups and dependence on high-quality and consistent data for accurate analysis, limit the market growth. Limited awareness, and access to sophisticated analysis tools in some cricketing regions, may also hamper the growth of the cricket analysis software market.
Cricket analysis software can be used to study different aspects of the game such as batting, bowling, and others. Coaches and players gain valuable insights into their technique by analyzing movements of a player in detail, which helps them make adjustments to improve performance and reduce the risk of injury.
The cricket analysis software market is segmented into offering, deployment mode, end-user, and region. On the basis of offering, the market is bifurcated into software and service. On the basis of deployment mode, cricket analysis software market is bifurcated into on-premise and cloud. On the basis of end-user, the market is classified into sport associations, coaching institution, and others. On the basis of region, the cricket analysis software market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
[ENDUSERGRAPH]
On the basis of end-user, the sport associations segment dominated the cricket analysis software market share in 2022 and is expected to maintain its dominance in the upcoming years. As cricket analysis software is instrumental in elevating the competitive standards of teams associated with sports organizations. However, the coaching institution segment is expected to witness the highest growth in the upcoming years. Cricket analysis software plays a crucial role in driving coaching institutions by revolutionizing the way coaches teach, analyze, and enhance player performance.
[REGIONGRAPH]
On the basis of region, North America dominated the market share in 2022 for the cricket analysis software market. Increase in investment in advanced technologies such as AI, ML, and cloud computing to improve businesses and the customer experience is anticipated to propel the growth of the market in this region.
However, Asia-Pacific is expected to exhibit the highest growth during the forecast period, owing to the growth of digitalization and internet penetration in the region. For instance, in May 2020, Stats Perform, the SportsTech leader in data and AI technology, partnered with the Sportsfever360, one of the leading sports management organizations in Pakistan, to deliver advanced Opta cricket data of Stats Perform through technologies of Sportsfever360 and in-country cricket offering. This partnership is expected to include advanced analytics access for the Pakistan Super League, India Super League, Pakistan International test matches, and much more.
The COVID-19 pandemic has expected notable impacts on the cricket analysis software industry, reflecting the broader disruptions witnessed across sports and technology sectors. The demand for cricket analysis software faced challenges as traditional training and competitions were hindered with widespread lockdowns, event cancellations, and limitations on in-person activities.
However, the COVID-19 outbreak also acted as a catalyst for technological adaptation, prompting teams, coaches, as well as players to explore virtual solutions for performance analysis and strategic planning. Furthermore, the increased emphasis on remote collaboration and the recognition of the importance of data-driven information’s in a disrupted sporting landscape may have accelerated the adoption of cricket analysis software market in certain contexts. The industry showcased resilience and adaptability in leveraging technology to navigate unprecedented challenges and continue supporting the development and performance optimization of cricket players and teams while it faced short-term setbacks due to the restrictions imposed by the pandemic.
The integration of AI and ML represents a significant opportunity for the cricket analysis software industry. Analysis tools can move beyond traditional data interpretation to predictive analysis by incorporating these advanced technologies. Artificial intelligence (AI) and ML algorithms can gather historical data, player performance trends, and match outcomes to forecast potential scenarios and outcomes. This allows coaches and cricket teams to make the right decisions based on predictive analysis, to enhancing strategic planning and in-game decision making.
The integration of AI and ML into cricket analysis introduces a novel dimension, enabling teams to predict patterns and anticipate outcomes. This integration offers teams a competitive advantage by allowing them to stay ahead of the game and adapt strategies in real-time. As the cricket landscape increasingly embraces technological advancements, the adoption of AI and ML in analysis software holds the potential to revolutionize how teams undertake match preparation and player development.
The market players operating in the cricket analysis software market are SportsMechanics, Nacsport, Catapult Sports, CricViz Ltd, Cricket-21, IBM Corporation, SAP SE, Genius Sports Group, Oracle Corporation, and SAS Institute Inc. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the cricket analysis software market globally.
In June 2022, Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, partnered with Clue, a leading provider of intelligence and investigations software, to launch the most comprehensive integrity intelligence platform in global sport.
In December 2023, IMG ARENA, partnered with cricket data and analytics provider CricViz. Through the partnership, CricViz is expected to provide its enhanced Match Centre to deliver advanced data analysis, including graphic visualizations and live action insights, as well as predictive models.
Key Market Segments
Key Market Players