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A03234 | Pages: 248 | Charts: 69 | Tables: 141 |
The global demineralized whey powder ingredient market size was valued at $726.4 million in 2021, and is projected to reach $1.4 billion by 2031, growing at a CAGR of 7.1% from 2022 to 2031.
Whey is a by-product of cheese that is high in protein and low in milk fat. Demineralized whey is a dairy product, yellowish, free-flowing powder. Whey is a great source of calcium, phosphorus, and potassium, since cheese is made by mixing different salts with milk. However, since infant food cannot contain these minerals, demineralized whey protein is a must for infant food formulas. In the demineralization process, several techniques are used, including nanofiltration, ion exchange chromatography, electro-dialysis, and others. The whey subtypes, such as D90 and D70, are frequently used in baby food.
Market expansion for demineralized whey powder ingredients is primarily driven by rise in demand for diets high in protein and increase in the number of babies. The major suppliers of infant formula are discovering methods to provide infant products with a minimum mineral content, which drives the demineralized whey powder ingredient market expansion. For instance, for infant food formulas that do not contain any artificial flavorings, preservatives, gluten, or colorants, Agrana Starch provides both, organic and conventional components. However, the high cost of demineralized whey powder ingredients and inadequate distribution system in developing nations, such as China, India, and Brazil are significant barriers to demineralized whey powder ingredient market expansion. Demineralized whey powder ingredient products are likely to be used more frequently across a variety of industries, including the bakery, which might lead to increased market growth opportunities.
The demineralized whey powder ingredient market is analyzed on the basis of product type, nature, application, and region. By product type, the market is divided into 40% demineralized whey, 50% demineralized whey, 70% demineralized whey, and 90% demineralized whey. By nature, the market is divided into organic and conventional. By application, it is classified into bakery & confectionary, dairy products, frozen foods, sports nutrition, beverages, meat products, medicine, and others. Further, sports nutrition is bifurcated into protein bars and protein powder. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
[PRODUCTTYPEGRAPH]
By product type, the 40% demineralized whey powder segment, as per product type, dominated the global demineralized whey powder ingredient market in 2021 and is anticipated to maintain its dominance during the demineralized whey powder ingredient market forecast period. Concentrated whey protein is added to food items using a kind of demineralized whey powders referred to as 40% demineralized whey powder. It is a whey protein-based dietary supplement. Pasteurized whey from the making of cheese is stripped of some of its non-protein components, leaving behind 40% demineralized whey powder. 40% of demineralized whey powder contains small amounts of carbohydrates.
[NATUREGRAPH]
By nature, the conventional segment dominates the global demineralized whey powder ingredient market. Demineralized whey powder made according to conventional methods ensures a sufficient supply of proteins and vitamins for both, children and adults. In addition, goods made with routinely produced demineralized whey powder function as powerful health-improving ingredients.
[APPLICATIONGRAPH]
By application, the sports nutrition segment exhibits the fastest global demineralized whey powder ingredient market growth. The need for demineralized whey powder ingredients for sports nutrition has grown over the past few decades as consumers globally have become more focused on living better lifestyles. The demineralized whey powder ingredient market is experiencing an increasing need for innovative formulations to meet the needs of a wide spectrum of customers.
[REGIONGRAPH]
Region-wise, North America dominates the market with the largest demineralized whey powder ingredient market share in 2021. The market is expected to experience substantial growth in North America due to rise in number of extremely wealthy people and rise in consumer awareness towards health issues. The U.S. is expected to be the most dominant market because of rise in consumer disposable income and expanding demand for dairy products.
Due to its qualities of mass gain, enhanced immunity, higher strength, and fat loss, demineralized whey powder ingredient market demand has surged, particularly in the personal care business. The market for demineralized whey powder ingredients is driven by elements, such the possible health benefits of dairy nutritional and nutraceutical substances, the high demand for milk-based ingredients in skin and hair care cosmetics, and the simple accessibility of caseins and caseinate. In addition, the market for demineralized whey powder ingredients is expected to grow due to huge rise in demand for nutraceutical ingredients from the food processing industry. Demineralized whey powder is a popular substance used by bodybuilders to gain muscle mass. Adults who lack an appetite also drink protein drinks to maintain proper nourishment. As a result, the market for demineralized whey powder ingredient is anticipated to experience the greatest growth rate.
The need for demineralized whey proteins as a nutritional supplement among infant formulae, sports nutrition products, and medical nutrition is anticipated to expand, particularly in North America and Europe. In additon, the use of demineralized whey powder ingredients has increased due to rising per capita disposable incomes in developing nations like China, India, and Korea, which has resulted in an unprecedented rise in demand for the ingredients internationally. In addition, rise in demand for components found in meat, poultry, and fish due to their ability to bind water further fuels the market's expansion.
The demand for protein as a food-nutritional component is growing as a result of the expanding global population and rising health consciousness. The high-protein diet trend is becoming more popular and is expected to maintain consumers' interest in the years to come. The benefits of a diet high in protein in supporting an active lifestyle are being recognized by consumers who are becoming more health-conscious. Protein is essential for the development, maintenance, and repair of tissues, cells, and organs throughout the body. The consumers are aware about the amount of protein that must be included in a consumer's diet. As a result, this fuels the market for demineralized whey powder ingredients.
In order to boost their energy, power, and muscular health, adults and millennials are increasingly buying sports nutrition supplements. As more people become fitness freaks, the need for sports nutrition supplement products is rising. In India, in 2019, 40% of gym-goers utilized whey supplements, according to MuscleBlaze. As a result, the market is expanding due to rise in demand for products that enhance sports nutrition.
Demineralized whey protein is made with the processing of milk and its byproducts. Furthermore, because of labor and time restrictions, manufacturing companies do not advertise whey protein powder as a source of sports supplements. Therefore, manufacturers typically offer the main component to businesses that manufacture bodybuilding supplements. These companies also pay brand ambassadors to maintain and represent the brand on shops and websites. Dependence on the fluctuating price of cheese and the resulting challenging extraction process are all factors that drive up prices for demineralized whey powder ingredient. These factors present a significant barrier to the market growth due to the low affordability of whey protein products.
The increased demand for demineralized whey powder ingredient products is brought on by global protein consumption for mass gain, strength gain, and weight loss as well as growing awareness of the importance of balanced diets. Today's population is growing more health- and fitness-conscious. Conventional foods are becoming less popular among consumers as they seek clean label, organic, and plant-based products. These open the market for demineralized whey powder ingredients in the coming years.
The demineralized whey powder ingredient industry is expanding as a result of rising health concerns among consumers, a rise in R&D efforts aimed at developing novel dairy-based products, expansion of the dairy and confectionery industries, and urbanization. The availability of whey protein components as alternatives, however, restricts this increase. A significant possibility for market expansion has just been discovered due to recent advancements in innovative technologies like adsorption chromatography, which create compounds with prebiotic advantages.
The major players analyzed for the demineralized whey powder ingredient industry, are ALIMA Group, Charotar Casein, Dairygold Food Ingredients, Euroserum, FrieslandCampina EN, Hochwald, James Farrell & Co., Lactalis Group, Reny Picot, Saputo Dairy UK, Valio, and Van Lee Melkprodukten. Key players operating in the market have adopted product launch, business expansion, and mergers & acquisitions as key strategies to expand their demineralized whey powder ingredient market share, increase profitability, and remain competitive in the market.
Key Market Segments
Key Market Players