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A15597 | Pages: 240 | Charts: 74 | Tables: 104 |
The global deodorant and antiperspirant ingredients market size was valued at $1.4 billion in 2023, and is projected to reach $2.2 billion by 2033, growing at a CAGR of 5.1% from 2024 to 2033.
Introduction
Deodorants and antiperspirants are personal care products designed to reduce body odor and control sweating. Deodorants primarily work by neutralizing or masking the odor caused by bacteria on the skin. Common ingredients include antimicrobial agents such as triclosan or alcohol), fragrance compounds, and moisturizers. Antiperspirants reduce sweating by temporarily blocking sweat glands. The most common active ingredients in antiperspirants are aluminum-based compounds such as aluminum chloride, aluminum zirconium, or aluminum chlorohydrate. These ingredients form a gel-like plug in the sweat ducts, preventing sweat from reaching the skin's surface. Both products may also contain additional ingredients such as emollients for skin care and preservatives to extend shelf life.
Key Takeaways
Market Dynamics
The deodorant and antiperspirant ingredients industry is driven by increasing awareness of personal hygiene and rising demand for long-lasting and effective products. Growth in urbanization and influence of lifestyle changes are also boosting the market, particularly in emerging economies. However, concerns about the safety of certain ingredients, such as aluminum compounds in antiperspirants pose significant restraints.
Nevertheless, opportunities in the market include the development of innovative, eco-friendly formulations and the growth in preference for natural ingredients, which cater to the demand for safer and sustainable personal care products. The shift toward natural and organic products in personal care has significantly influenced the deodorant and antiperspirant market. Consumers are increasingly seeking products with plant-based and hypoallergenic ingredients, driven by a desire for safer and more sustainable options. This trend has influenced brands to innovate, integrating natural components that offer both effectiveness and softness on the skin.
For instance, natural deodorants now often feature ingredients such as baking soda, essential oils, and plant extracts, which provide odor protection without synthetic chemicals. Major developments in this include the introduction of deodorants formulated with organic aloe vera and chamomile, known for their soothing properties, and advancements in packaging that emphasize eco-friendliness. The rise of certifications such as the U.S. Department of Agriculture Organic further highlights the commitment to natural and organic standards, reinforcing consumer trust and expanding market opportunities. As brands continue to align their offerings with these evolving consumer preferences, the growth of natural and organic deodorant and antiperspirant ingredients is expected to accelerate, reforming the personal care landscape with healthier and more environmentally conscious choices.
Segments Overview
The deodorant and antiperspirant ingredients market is segmented on the basis of product type, application, and region. On the basis of product type, the market is categorized into alcohol, fragrance, anti-bacterial ingredients, aluminum salts, parabens and propellants, and others. By application, the market is classified into aerosols, roll-on, sticks, and others. Region-wise, the deodorant and antiperspirant ingredients market share is studied across North America, Europe, Asia-Pacific, and LAMEA.
[REGIONGRAPH]
Asia-Pacific was the highest revenue contributor in 2023, growing with a CAGR of 5.4%. Increased disposable income across Asia-Pacific countries has led to higher consumer spending on personal care and grooming products, including deodorants and antiperspirants. As disposable incomes rise, consumers are more willing to invest in premium and branded personal care products. Rapid urbanization in countries such as China and India, is contributing to higher demand for personal care products. Urban populations tend to have greater exposure to Western lifestyles and grooming habits, driving demand for deodorants and antiperspirants. According to the United Nations, the population of Asia-Pacific is expected to reach approximately 4.7 billion by 2030, contributing to higher demand for consumer goods including personal care products.
Innovations in deodorant and antiperspirant ingredients, such as natural and organic formulations, are driving market growth. Consumers are increasingly seeking products with natural ingredients that are free from harmful chemicals. The expansion of retail channels, including online platforms and modern retail formats, has made deodorant and antiperspirant products more accessible to consumers across the Asia-Pacific region. E-commerce growth has particularly facilitated access to a wider range of products. Moreover, the India Brand Equity Foundation (IBEF) indicates that the personal care market in India, including deodorants and antiperspirants, was valued at approximately $10 billion in 2023 and is expected to witness significant growth over the next few years.
[PRODUCTTYPEGRAPH]
The aluminum salts segment was the highest revenue contributor to the market, growing with a CAGR of 5.1%. Aluminum salts, such as aluminum chloride, aluminum chlorohydrate, and aluminum zirconium compounds, are key ingredients in antiperspirants designed to reduce sweating. These compounds work by forming a gel-like plug within the sweat ducts, which temporarily blocks the flow of sweat to the skin's surface. This mechanism significantly reduces perspiration and helps keep the skin dry. Aluminum salts are renowned for their effectiveness in controlling sweat and are commonly used in a range of antiperspirant products. Their ability to provide long-lasting protection makes them a popular choice in personal care formulations aimed at managing excessive sweating and maintaining dryness.
The demand for effective sweat control solutions continues to grow, as consumers seek products that offer reliable, long-lasting protection. Aluminum salts are valued for their proven efficacy in reducing perspiration, which fuels their widespread use. In addition, advancements in formulation technology have enhanced the performance and safety profile of aluminum salts, contributing to their continued popularity. Increased consumer awareness and the need for high-performance antiperspirants in both every day and high-activity contexts further drive the market growth. Despite some health concerns associated with aluminum salts, ongoing research and innovation aim to address these issues and maintain consumer trust, ensuring that aluminum salts remain a significant component in the deodorant and antiperspirant ingredients market growth.
[APPLICATIONGRAPH]
The aerosols segment was the highest revenue contributor to the market, growing with a CAGR of 4.9%. Aerosols designed for body odor control and fragrance primarily focus on masking or eliminating unpleasant smells while delivering a pleasant scent. The active ingredients in these products, such as antibacterial agents such as triclosan, work to neutralize or kill odor-causing bacteria that thrive in the underarm area, where sweat accumulates. These bacteria break down sweat into acids, which are responsible for body odor.
The growing demand for deodorants and antiperspirants, particularly in aerosol form, is driven by increasing consumer awareness of personal hygiene and a preference for convenient, quick-application products. As lifestyles become busier, aerosols offer a fast, effective way to control sweat and body odor, making them popular across diverse demographic groups. The rise in active lifestyles, coupled with warmer climates in many regions, has also contributed to this demand. In addition, the market is seeing a trend toward more specialized formulations, such as those catering to sensitive skin or offering long-lasting protection, which further fuels the need for innovative ingredients in these products. This demand is pushing manufacturers to continuously develop and incorporate advanced antibacterial agents, skin conditioners, and appealing fragrances to meet consumer expectations and maintain competitiveness in the market.
Competitive Analysis
The major companies profiled in this report include Kalichem s.r.l., Elementis PLC, Univar Solutions LLC., Arkema, Ashland, BASF SE, Givaudan, Lucas Meyer Cosmetics, Dow, and Symrise. Nowadays, the key manufacturers operating in the deodorant and antiperspirant ingredients market have adopted strategies such as product innovation, joint venture, expansion, partnership, agreement, investment, and collaboration to increase their market share.
Key Market Segments
Key Market Players