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Diagnostic ultrasound also known as sonography, is a non-invasive diagnostic technique that uses high-frequency sound waves to non-invasively image internal organs within the body. It aids in detection of the source any disease and medical abnormalities, thus assists in therapeutics. Ultrasound images are presented various forms including 2D, 3D, or 4D. Ultrasound is extensively used during pregnancy, primarily to monitor the growth and development of the fetus and then to image of the heart, blood vessels, thyroid, brain, breast, abdominal organs, skin, and muscle tissues. There have been incidences of use of ultrasound imaging in some cases to image specific type of bones or the lungs and lining around the lungs, when they are filled or partially filled with fluid. Diagnostic ultrasound is also used in monitoring and evaluation of medical abnormalities in various organs such as kidney, liver, and other abdominal conditions. They have wide range of applications in monitoring and is used in monitoring of a variety of chronic ailments such as cardiovascular disease, asthma, cancer, and diabetes. As these devices have both diagnostic imaging and therapeutic modality, their demand in the market owing to wide range of applications is growing.
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The increasing consumer demand for minimally invasive diagnostics coupled with therapeutic use of the devices is the key driving factor for the growth of the market. Additionally, rising prevalence of chronic diseases and number of patients needing constant monitoring due to various health ailments such as acute abdominal pain, urology problem and immense chest pain and increasing adoption of ultrasound in treatment of prostate cancer and kidney stones would surge the demand for diagnostic ultrasound devices. In addition, it has the ability to facilitate the patient care and improve efficacy of medical procedures, decrease complications, and save crucial time.
The rise in birth rates, in-vitro fertilization treatment rates, extensive use of diagnostic ultrasound during pregnancy for fetal screening and ability of the diagnostic ultrasounds to detect anomalies in baby’s position and actions inside the womb will significantly boost the growth for diagnostic ultrasound market. Several healthcare organizations like the American Cancer Society, Radiological Society of North America and others in order to keep check on the number of breast cancer cases, have suggested mammographic screening of women belonging to age group of above 40 years at regular intervals. This has led to patient pool suffering from breast cancer. 3D/4D ultrasound is used in breast cancer monitoring extensively owing to its capabilities of better visualization of the coronal plane, especially in breasts having dense tissues. Such factors would further facilitate the development of diagnostics ultrasound market. Furthermore, development of innovative products with attributes including high mobility of the devices, compact designs and ease in usage during emergencies are aiding in the adoption of handheld devices segment.
On the contrary, stringent reimbursement scenario in healthcare sector and lack of technically skilled professionals especially in the emerging economies can potentially impede the development of the diagnostic ultrasound devices market.
The technological developments in the diagnostic imaging industry in the field of ultrasound, such as the discovery of focused ultrasound, development of highly mobile and user friendly ultrasound devices and smartphone controlled ultrasound devices have promised significant growth. For instance, increasing adoption of Doppler ultrasound concept in estimation of blood pressure would have positive impact on the ultrasound market as the adequate imaging of internal organs could be done with the help of this technique without the need of injecting patients with contrasting dye.
The emergence of IT solutions and software algorithms that improve the diagnostic efficacy of cardiac ultrasound equipment have been the other significant developments. A research company specializing in cardiology Gripping Heart, developed an IT platform for advanced analyses of the heart and circulatory system.
Furthermore, attributes such as rapid diagnostic results, High Definition (HD) image quality, easier device operability, and better cost-effectiveness in comparison with conventional devices has significantly increased. Developments in 3D technology and its benefits has shifted attention from traditional 2D B/W imaging to 3D/4D/5D ultrasound workflows that offer real-time data sharing and analysis. Such technical advances would elucidate the market growth for diagnostic devices in the coming years.
North America is expected to lead the diagnostic ultrasound market throughout. The dominance is due to factors like rise in the global prevalence of chronic diseases, growing birth rate, rising cases of emergencies and higher adoption of technology in the region resulting higher demand for affordable treatment and cost effective therapies is propelling the market in the U.S. According to Centers for Disease Control and Prevention, cardiac diseases are a leading cause of death in American men. Drastic rise in healthcare expenditure and high strain to get better health outputs at lower costs, availability of a well-developed infrastructure and presence of major industry are the other factors fostering the market in the near future.
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