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E-mail marketing refers to a digital marketing strategy to promote products or services using emails. It is the strategy to develop effective relationships with potential customers or clients on marketing channels. Email marketing is completely paperless and it directly targets the particular customer to offer various benefits and to keep them informed and updated.
COVID-19 scenario analysis:
As consumers across the country became increasingly relegated to their homes, and in-store shopping mostly unavailable, they were forced to turn to online shopping. They continued to spend more time online for retail purposes and marketing emails naturally became a go-to resource for product discovery and potential discounts.
Aside from the now-common need-based items (e.g., toilet paper) came the need for other products, such as homeschooling accessories and other at-home activities like puzzles and exercise equipment, leading to consumers increasingly opening related retailer emails.
There was substantial decrease in email marketing click rate due to COVID-19. The decrease in click rates is a factor of economic and need-based shopping versus poor CTAs or marketing copy. The increase in open rates indicate consumers had an interest in shopping and were receptive to receiving trusted brand communications, but there was more browsing of emails than action within them.
Conversion rates increased as we moved closer to the heart of the pandemic. Increase in conversion rates and decrease in click rates indicate a consumer shift to intent-based shopping. That is when consumers identified products of interest or need inside of an email they went through and completed their orders without hesitation.
Top impacting factors: market scenario analysis, trends, drivers and impact analysis
The focus of major companies toward improving customer relations by implementing email marketing will boost the email marketing software market growth. The email automation trend has gained popularity over the years. Automated email marketing offers the facility to send out emails to customers automatically, which improves customer engagement. The rising awareness regarding the advantageous features of automated email among enterprises will spur opportunities for the e-mail marketing market during the forecast period. The growing emphasis on promotional email, including welcome series email, nurture series emails, birthday or anniversary emails, or user verification emails offered by email software automation will have a tremendous impact on the market in the forthcoming years.
Over 90% of the internet users use email, and thus email marketing is one of the best marketing strategies to promote the sale and services of a business. It is completely paperless and therefore saves a huge amount of resources. The increasing application of email over other platforms such as social media has been driving the e-mail marketing market. The increasing use of smartphones and tablets has benefited the market. However, email marketing offers risks, including hacking and spamming, and growing awareness among the population regarding spam mails might affect the market growth over the forecast period.
Key benefits of the report:
This study presents the analytical depiction of the industry along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the e-mail marketing market share.
The current market is quantitatively analyzed to highlight the market growth scenario.
The report provides a detailed market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions answered in the e-mail marketing market research report:
Which are the leading e-mail marketing market players active in the market?
What would be the detailed impact of COVID-19 on the market?
What current trends would influence the e-mail marketing market in the next few years?
What are the driving factors, restraints, and opportunities in the market?
What are the projections for the future that would help in taking further strategic steps?
Key Market Segments
Key Market Players