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E-mail security is the procedure adopted by consumers to guard vital data from data breaches, denial of services, and different types of malicious software. It offers the techniques to secure sensitive information from an unauthorized path. It allows the individual and organization to give the information with authenticity to the intended user. It finds its utilization in a diversity of business organizations and industries.
It is proficient in controlling total inbound and outbound emails for detection and blocking of threats and interception of confidential information from getting into the wrong hands. This technology permits the consumers to set up strong email filtering policies. Detailed firewall rules and policies for anti-virus are created depending on the consumer’s specifications. Email security helps to secure their customer critical data, IT processes, and systems. Private and public banking institutions are focused on implementing the latest technology to prevent cyberattacks.
COVID-19 scenario analysis:
Top impacting factors: market scenario analysis, trends, drivers and impact analysis
The increasing rate of cyber threats and social spam and the growing adoption of BYOD are the important factors propelling the e-mail security market. The inclination toward cloud-based secure email gateway as it grants security against all advanced threats such as impersonation, phishing, and spam with the introduction of email fraud protection as it blocks fraudulent emails, thereby stimulating the email security market growth.
The increase in demand due to less workload on IT departments of the organization, requirement of manual management of email security configurations, and the ability of the solution to uniting with email security to block threats in the cloud and on-premise platform influence the e-mail security market. Moreover, the growth in popularity of the solution owing to its advantages such as enhanced productivity of cybersecurity workforce and experts, lowering of alert fatigue as it blocks threats online, and management of response for threats depending upon its criticality positively influence the email security market.
However, the surge in risk of account takeover, credential theft, spear phishing, and credential theft extend profitable opportunities to the email security market. There are certain constraints and barriers experienced that will limit the market growth. The primary difficulty faced by companies while implementing e-mail security solutions is the huge cost involved in deploying these solutions. Complicated integrated systems and the integration of AI, IoT solutions into the existing systems is a challenging task, which confines growth.
Further, the use of free, open-source, and pirated email encryption software and regular changes in government policies for data protection across various regions are limiting the market growth. Lack of awareness related to email encryption among enterprises and the dearth of key management and verification solutions for encrypting keys are the potential restraints hampering the overall growth of the global email security market.
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