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Earthenware is a wide variety of pottery articles, which are made out of clay. It is fired till it reaches a porous state, which becomes watertight to liquid by using glaze. Earthenware has been in use for years. It has advanced and finds application for a variety of purposes at present. Earthenware is used for purposes such as tableware, flower pots, decorative pieces, and others. The most common base materials for the formulation of earthenware are feldspar, quartz, and various clays such as kaolin clay, pink clay, and china clay. Earthenware is also referred to as low-fired pottery as the clay gets matured at a lower temperature. Earthenware articles are not transparent or translucent like stoneware, but are rather opaque.
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Earthenware finds application in cutlery, flower pots, cookware, and decoration items. The diverse application of earthenware is a driving factor that contributes to the growth of the earthenware market. The usage of earthenware for cutlery and cookware witnesses more demand due to its affordability and availability. The decoration items are expected to witness a significant rise in demand for earthenware, owing to the dynamic and rapidly growing decoration trends, tastes, & preferences of consumers. The increase in demand for antiques is expected to drive the earthenware market growth to a certain extent. Bone china and porcelain products cost more than earthenware as they are non-opaque and translucent. This makes earthenware more affordable than bone china and porcelain products, which in turn, is predicted to escalate the demand for earthenware.
However, easy availability of substitutes made from polymer that are available at a lower cost can hinder the market growth of earthenware over the coming years. In addition, earthenware is more prone to breakage than any of its substitutes, such as items made out of steel, which makes it slightly difficult to transport. Producers and dealers need to devise a whole different logistic solution to safely transport them and prevent breakage. This can also hamper the growth of the earthenware market.
A trend that has been observed is the transition of earthenware from being traditional pottery items into modern items to suit the dynamic demand and preferences of consumers. In modern times, earthenware items are extensively used as cookware, tableware, flower pots, and others. A change in the approach to decorative trends can be observed, which is expected to fuel the earthenware market growth.
The Asia-Pacific region is the leader in the production of earthenware. Countries, such as India, China, the Philippines, and Malaysia, are the major producers as well as the major consumers of earthenware. This is attributed to the rapidly increasing population & disposable income, modernization, and changing lifestyles. Therefore, these factors are expected to boost the earthenware market growth in the region.
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