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Enterprise social software (ESS) includes integration of various software platforms and social networking software. This software offers ample number of applications to end users such as content-sharing, document sharing, micro-blogging, and other business applications.
Emergence of social networking over the years is expected to boost the enterprise social software market during the forecast period. Further, rise in need for enterprise inter-networking among employees, retailers, wholesalers, and distributors is also anticipated to fuel the market. However, lack of knowledge among enterprises about ESS is expected to hinder the growth of the market. Moreover, increase in demand of bring-your-own-device (BYOD) initiative is major opportunity for enterprise social software market.
The enterprise social software market is segmented on the basis of deployment, user type, industry vertical, and geography. By deployment, the market is bifurcated into on-premises and on-demand. Based on user type, the market is divided into small & medium enterprises and large enterprises. By industry vertical, the market is classified into academia & government, banking, financial services & insurance, healthcare & life sciences, retail, high tech & telecommunications, and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Atos, Autodesk, Broadvision, Cisco, Google Inc., IBM, Microsoft, Opentext Corporation, Salesforce, Tibco Software are some of the major key players of global enterprise social software market.
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