The Europe Pilates & yoga studios market was valued at $15,384.9 million in 2020, and is projected to reach $71,156.6 million by 2030, growing at a CAGR of 13.0% from2021 to 2030. Pilates & yoga studios offer workout sessions with instructors, providing coaching and motivation needed to achieve fitness. The report covers the study of the Pilates & yoga studios market along with type of activities and geographic prospects.

Increase in health awareness and rise in need for active, healthy lifestyle across Europe are the key drivers of the Pilates & yoga studios market. Sedentary lifestyle and changes in eating habits lead to increased health risks. Therefore, increase in awareness toward regular physical activities to maintain healthy lifestyle encourage individuals for exercising on a regular basis, which, in turn, is anticipated to propel the growth of the Pilates & yoga studios market. In addition, majority of the geriatric population in Europe is participating in yoga to improve their cardiovascular conditions. This trend significantly contributes toward the growth of the market.

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Alarming rise has been witnessed in the prevalence of obesity in Europe, especially in urban areas. According to the WHO, there has been a startling increase in the number of obese people worldwide. In 2016, Europe’s 51.6% of adults aged 18 years and above were overweight and 15.9% were obese. Population in Europe aged 75 or over have higher the share of obese persons. Moreover, the obesity shares in Europe stood at 22.1% for people aged 65 to 74. Obesity is associated with a number of health issues or disorders such as sudden cardiac arrest, hypertension, hypotension, and diabetes. Therefore, to lose weight, reduce stress, and improve blood circulation, obese people tend to participate in yoga, which supports the market growth.

Covid-19 Impact Analysis:

• With the COVID-19 affecting fitness and recreation activities industry adversely, some of the observations that are analyzed in the 2020 are as follows:
• One of the top trends that is actively growing in the yoga and fitness industry is surge in demand for digital classes. With all the extra steps and precautions that in-person offline classes will have to take, many studio owners are deciding to shift toward digital options. 
• COVID-19 has accelerated adoption of a hybrid model of online/in-person workouts that more brick-and-mortar studio owners and Pilate’s studio owners are likely to retain when the pandemic recedes. 
• Fitness club owners, yoga studios owners, and boutique fitness operators, who were experiencing decline in their memberships have quickly caught on, with majority of them now offering on-demand and live stream group workouts. 
• The upward trend for accessing digital content versus the attendance in physical yoga classes was inevitable given the COVID-19 backdrop.

The Europe Pilates & yoga studios market is segmented into activity type. Based on activity type, the market is segmented into yoga classes, Pilate’s classes, Pilates & yoga accreditation training, reformer Pilates and merchandise sale. Based on country, it is analyzed across Germany, France, the UK, Italy, Spain, and Rest of Europe.

Europe Pilates & Yoga Studios Market Share, By Activity Type

Based on activity, the yoga classes segment occupied the highest market share, as yoga is known to counter-balance to the stressful and overworked lifestyle, which lacks proper exercise and relaxation. Pilates are the second most preferred exercise, owing to their benefits of strengthening muscles. Western European nations, mainly led by the UK, Germany, France, and Italy, have moderate rates of participation in physical activity sector (36-57%), and they are one of the top ten countries for physical activity expenditures by virtue of their population size and consumer spending.

Some of the key players in the Pilates and yoga industry outside Europe include Endurance Pilates & Yoga, Core Pilates & Yoga Studio, Breathe Pilates & Yoga, Pure International, Alona Pilates, Authentic Pilates Ltd, The flow yoga and Pilates, Azulfit, The Movement Studio, Power Pilates Studio, Absolute Pilates SA and Pilates Unlimited.

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Key Benefits For Stakeholders

• This report provides quantitative analysis of the current Europe Pilates & yoga studios market trends, estimations, and dynamics from 2020 to 2030, which assist to identify the prevailing Europe Pilates & yoga studios market opportunities. 
• Major countries in each region have been mapped based on the revenue contribution to the Europe market. 
• Market player positioning of the industry has been provided to provide a clear understanding of their competitive strengths.
• The Porter's five forces analysis is used to illustrate the potential of suppliers and buyers in the industry.
• Comprehensive analysis of factors that drive and restrict the growth of Europe Pilates & yoga studios market is provided. 

 Key Market Segments

• By Activity Type
  • yoga classes
  • Pilate’s classes
  • Pilates & yoga accreditation training
  • reformer Pilates
  • merchandise sales

 
Key Market Players

• PILATES PLUS
• FLEX STUDIO
• M PILATES+YOGA
• LV YOGA, FAREHAM
• FITNESS UNLIMITED
• CORE PILATES
• HUMMINGBIRD PILATES & YOGA
• SANDSTONE YOGA & PILATES
• BODY & SOUL YOGA CLUB
• CHELTENHAM PILATES & YOGA

CHAPTER 1:    INTRODUCTION   

1.1.    Report description    
1.2.    Key benefits for the stakeholder    
1.3.    Key market segments    
1.4.    Research methodology    

1.4.1.    Primary research    
1.4.2.    Secondary research    
1.4.3.    Analyst tools and models    

CHAPTER 2:    EXECUTIVE SUMMARY    

2.1.    Key findings    
2.2.    CXO perspective    

CHAPTER 3:    MARKET LANDSCAPE    

3.1.    Market definition and scope    
3.2.    Key findings    

3.2.1.    Top Investment Pockets    
3.2.2.    Top Winning Strategies    

3.3.    Porter’s five force analysis    

3.3.1.    Bargaining power of suppliers    
3.3.2.    Threat of new entrants    
3.3.3.    Threat of substitutes    
3.3.4.    Competitive rivalry   
3.3.5.    Bargaining power among buyers    

3.4.    Top player positioning    
3.5.    Market dynamics    

3.5.1.    Drivers    

3.5.1.1.    Rise in health awareness    
3.5.1.2.    Increase in obese population    
3.5.1.3.    Digitalization influencing the demand of Pilates and yoga studio    
3.5.1.4.    Upsurge in number of fitness enthusiasts    
3.5.1.5.    Health benefits associated with yoga and Pilates    
3.5.1.6.    Increase in celebrity endorsement & promotion    
3.5.1.7.    Initiation of International Yoga Day and other government initiatives    

3.5.2.    Restraint    

3.5.2.1.    Presence of other alternatives such as multi-specialty gym, fitness centers, and therapy classes   

3.5.3.    Opportunities    

3.5.3.1.    Increase in disposable income    
3.5.3.2.    Promotion of yoga for male participants    

3.6.    COVID-19 Impact and analysis on the market    
3.7.    Competitive heat map   

CHAPTER 4:    EUROPE PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPES    

4.1.    Overview    

4.1.1.    Market size and forecast    

4.2.    Yoga classes    

4.2.1.    Key market trends, growth factors and opportunities    
4.2.2.    Market size and forecast    
4.2.3.    Market analysis by country    

4.3.    Pilates classes    

4.3.1.    Key market trends, growth factors, and opportunities    
4.3.2.    Market size and forecast    
4.3.3.    Market analysis by country    

4.4.    Pilates & yoga accreditation training    

4.4.1.    Key market trends, growth factors, and opportunities    
4.4.2.    Market size and forecast    
4.4.3.    Market analysis by country    

4.5.    Reformer pilates    

4.5.1.    Key market trends, growth factors, and opportunities    
4.5.2.    Market size and forecast    
4.5.3.    Market analysis by country    

4.6.    Merchandise sales    

4.6.1.    Key market trends, growth factors, and opportunities    
4.6.2.    Market size and forecast    
4.6.3.    Market analysis by country    

CHAPTER 5:    EUROPE PILATES AND YOGA STUDIOS MARKET, BY COUNTRY    

5.1.    Europe    

5.1.1.    Key market trends, growth factors and opportunities    
5.1.2.    Market size and forecast by country    
5.1.3.    Germany   

5.1.3.1.    Market size and forecast, by activity type    

5.1.4.    France    

5.1.4.1.    Market size and forecast, by activity type    

5.1.5.    UK    

5.1.5.1.    Market size and forecast, by activity type    

5.1.6.    Italy    

5.1.6.1.    Market size and forecast, by activity type    

5.1.7.    Spain    

5.1.7.1.    Market size and forecast, by activity type    

5.1.8.    Rest of Europe    

5.1.8.1.    Market size and forecast, by activity type    

CHAPTER 6:    COMPETITION LANDSCAPE    

6.1.    Overview    
6.2.    Competitive dashboard    
6.3.    Product mapping   
6.4.    Key developments    

6.4.1.    Business Expansion    
6.4.2.    Partnership    
6.4.3.    Product launch    

CHAPTER 7:    COMPANY PROFILES    

7.1.    BODY & SOUL YOGA CLUB   

7.1.1.    Company overview    
7.1.2.    Key executives    
7.1.3.    Company snapshot    
7.1.4.    Product portfolio    

7.2.    CORE PILATES    

7.2.1.    Company overview    
7.2.2.    Key executives    
7.2.3.    Company snapshot    
7.2.4.    Product portfolio   

7.3.    CHELTENHAM PILATES & YOGA    

7.3.1.    Company overview    
7.3.2.    Key executives    
7.3.3.    Company snapshot    
7.3.4.    Product portfolio    
7.3.5.    Key strategic moves and developments    

7.4.    FITNESS UNLIMITED    

7.4.1.    Company overview    
7.4.2.    Company snapshot    
7.4.3.    Product portfolio    

7.5.    FLEX STUDIO    

7.5.1.    Company overview    
7.5.2.    Key executive    
7.5.3.    Company snapshot    
7.5.4.    Product portfolio    

7.6.    HUMMINGBIRD PILATES & YOGA    

7.6.1.    Company overview    
7.6.2.    Key executives   
7.6.3.    Company snapshot    
7.6.4.    Product portfolio    
7.6.5.    Key strategic moves and developments    

7.7.    LV YOGA, FAREHAM    

7.7.1.    Company overview    
7.7.2.    Key executives    
7.7.3.    Company snapshot    
7.7.4.    Product portfolio    
7.7.5.    Key strategic moves and developments    

7.8.    M PILATES+YOGA  

7.8.1.    Company overview    
7.8.2.    Key executive    
7.8.3.    Company snapshot    
7.8.4.    Product portfolio    

7.9.    PILATES PLUS    

7.9.1.    Company overview    
7.9.2.    Key executive    
7.9.3.    Company snapshot    
7.9.4.    Product portfolio    
 

7.10.    SANDSTONE YOGA & PILATES    

7.10.1.    Company overview   
7.10.2.    Key executives    
7.10.3.    Company snapshot    
7.10.4.    Product portfolio    
7.10.5.    Key strategic moves and developments    

LIST OF TABLES

TABLE 01.    EUROPE PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPE, 2020–2030 ($MILLION)   
TABLE 02.    EUROPE PILATES & YOGA STUDIOS MARKET FOR YOGA CLASSES, BY COUNTRY 2020–2030 ($MILLION)    
TABLE 03.    EUROPE PILATES & YOGA STUDIOS MARKET FOR PILATES CLASSES, BY COUNTRY, 2020–2030 ($MILLION)    
TABLE 04.    EUROPE PILATES & YOGA STUDIOS MARKET FOR PILATES & YOGA ACCREDITATION TRAINING, 
BY COUNTRY, 2020–2030 ($MILLION)    
TABLE 05.    EUROPE PILATES & YOGA STUDIOS MARKET FOR REFORMER PILATES, BY COUNTRY 2020–2030 ($MILLION)    
TABLE 06.    EUROPE PILATES & YOGA STUDIOS MARKET FOR MERCHANDISE SALES, BY COUNTRY 
2020–2030 ($MILLION)    
TABLE 07.    EUROPE PILATES AND YOGA STUDIOS MARKET, BY COUNTRY, 2020–2030 ($MILLION)    
TABLE 08.    GERMANY PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPE, 2020–2030 ($MILLION)    
TABLE 09.    FRANCE PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPE, 2020–2030 ($MILLION)    
TABLE 10.    UK PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPE, 2020–2030 ($MILLION)    
TABLE 11.    ITALY PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPE, 2020–2030 ($MILLION)   
TABLE 12.    SPAIN PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPE, 2020–2030 ($MILLION)   
TABLE 13.    REST OF EUROPE PILATES AND YOGA STUDIOS MARKET, BY ACTIVITY TYPE, 2020–2030 ($MILLION)   
TABLE 14.    BODY & SOUL YOGA CLUB: KEY EXECUTIVES    
TABLE 15.    BODY & SOUL YOGA CLUB: COMPANY SNAPSHOT    
TABLE 16.    BODY & SOUL YOGA CLUB: PRODUCT PORTFOLIO   
TABLE 17.    CORE PILATES: KEY EXECUTIVES   
TABLE 18.    CORE PILATES: COMPANY SNAPSHOT   
TABLE 19.    CORE PILATES: PRODUCT PORTFOLIO   
TABLE 20.    CHELTENHAM PILATES & YOGA: KEY EXECUTIVES    
TABLE 21.    CHELTENHAM PILATES & YOGA: COMPANY SNAPSHOT    
TABLE 22.    CHELTENHAM PILATES & YOGA: PRODUCT PORTFOLIO    
TABLE 23.    FITNESS UNLIMITED: COMPANY SNAPSHOT    
TABLE 24.    FITNESS UNLIMITED: PRODUCT PORTFOLIO    
TABLE 25.    FLEX STUDIO.: KEY EXECUTIVE    
TABLE 26.    FLEX STUDIO.: COMPANY SNAPSHOT  
TABLE 27.    FLEX STUDIO: PRODUCT PORTFOLIO    
TABLE 28.    HUMMINGBIRD PILATES & YOGA: KEY EXECUTIVES    
TABLE 29.    HUMMINGBIRD PILATES & YOGA: COMPANY SNAPSHOT    
TABLE 30.    HUMMINGBIRD PILATES & YOGA PRODUCT PORTFOLIO    
TABLE 31.    LV YOGA, FAREHAM: KEY EXECUTIVES    
TABLE 32.    LV YOGA, FAREHAM: COMPANY SNAPSHOT    
TABLE 33.    LV YOGA, FAREHAM: PRODUCT PORTFOLIO    
TABLE 34.    M PILATES+YOGA: KEY EXECUTIVE    
TABLE 35.    M PILATES+YOGA: COMPANY SNAPSHOT    
TABLE 36.    M PILATES+YOGA: PRODUCT PORTFOLIO    
TABLE 37.    PILATES PLUS: KEY EXECUTIVE    
TABLE 38.    PILATES PLUS: COMPANY SNAPSHOT    
TABLE 39.    PILATES PLUS: PRODUCT PORTFOLIO    
TABLE 40.    SANDSTONE YOGA & PILATES: KEY EXECUTIVES    
TABLE 41.    SANDSTONE YOGA & PILATES: COMPANY SNAPSHOT    
TABLE 42.    SANDSTONE YOGA & PILATES: PRODUCT PORTFOLIO    

LIST OF FIGURES

FIGURE 01.    KEY MARKET SEGMENTS    
FIGURE 02.    PILATES & YOGA STUDIOS MARKET SNAPSHOT    
FIGURE 03.    TOP WINNING STRATEGIES, BY YEAR, 2018–2021    
FIGURE 04.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2021 (%)    
FIGURE 05.    TOP WINNING STRATEGIES, BY COMPANY, 2018–2021
FIGURE 06.    LOW BARGAINING POWER OF SUPPLIERS    
FIGURE 07.    HIGH THREAT OF NEW ENTRANTS    
FIGURE 08.    MODERATE-TO-HIGH THREAT OF SUBSTITUTE    
FIGURE 09.    MODERATE-TO-HIGH INTENSITY OF COMPETITIVE RIVALRY    
FIGURE 10.    MODERATE BARGAINING POWER OF BUYER    
FIGURE 11.    TOP PLAYER POSITIONING    
FIGURE 12.    PILATES & YOGA STUDIOS MARKET: DRIVERS, RESTRAINTS, AND OPORTUNITIES, 2020–2030    
FIGURE 13.    COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS    
FIGURE 14.    EUROPE PILATES AND YOGA STUDIOS MARKET SHARE, BY ACTIVITY TYPES, 2020(%)    
FIGURE 15.    COMPARATIVE SHARE ANALYSIS OF EUROPE PILATES & YOGA STUDIOS MARKET FOR YOGA CLASSES, 
BY COUNTRY, 2020 & 2030 (%)    
FIGURE 16.    COMPARATIVE SHARE ANALYSIS OF EUROPE PILATES AND YOGA STUDIOS MARKET FOR PILATES 
CLASSES, BY COUNTRY, 2020 & 2030 (%)    
FIGURE 17.    COMPARATIVE SHARE ANALYSIS OF EUROPE PILATES & YOGA STUDIOS MARKET FOR PILATES & 
YOGA ACCREDITATION TRAINING, BY COUNTRY, 2020 & 2030 (%)    
FIGURE 18.    COMPARATIVE SHARE ANALYSIS OF EUROPE PILATES & YOGA STUDIOS MARKET FOR REFORMER 
PILATES, BY COUNTRY, 2020 & 2030 (%)    
FIGURE 19.    COMPARATIVE SHARE ANALYSIS OF EUROPE PILATES & YOGA STUDIOS MARKET FOR MERCHANDISE 
SALES, BY COUNTRY, 2020 & 2030 (%)   
FIGURE 20.    EUROPE PILATES AND YOGA STUDIOS MARKET SHARE BY COUNTRY, 2020(%)    
FIGURE 21.    GERMANY PILATES AND YOGA STUDIOS MARKET, 2020–2030 ($MILLION)
FIGURE 22.    FRANCE PILATES AND YOGA STUDIOS MARKET, 2020–2030 ($MILLION)    
FIGURE 23.    UK PILATES AND YOGA STUDIOS MARKET, 2020–2030 ($MILLION)    
FIGURE 24.    ITALY PILATES AND YOGA STUDIOS MARKET, 2020–2030 ($MILLION)    
FIGURE 25.    SPAIN PILATES AND YOGA STUDIOS MARKET, 2020–2030 ($MILLION)    
FIGURE 26.    REST OF EUROPE PILATES AND YOGA STUDIOS MARKET, 2020–2030 ($MILLION)    
FIGURE 27.    COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS    
FIGURE 28.    PRODUCT MAPPING OF TOP 10 KEY PLAYERS