Eyebrow pencils are used to color brows and give them a defined shape. They have unique chemicals that precisely and carefully apply color as required. They comprise a tiny, pigment-filled pencil with a fine tip that is covered in wood or plastic. These pencils are segmented into regular and waterproof. They are available in the market in multiple colors such as dark, brown, black, blonde, and gray. These pencils have brush at one end for grooming eyebrows and sharpener for convenience.
Changing lifestyle, increase in number of working women, along with rise in disposable income boost growth of the eyebrow pencils market. Furthermore, rise in demand of skincare and personal care products among younger and growing elderly female populations to enhance physical appearances as well as desire to look younger are the key factors that drive the market growth . Increase in preference of eyebrow pencils as an essential tool in beauty kits is expected to drive growth of the market during the forecast period . , In addition, owing to social media influence, young generation has become more inclined toward spending on new and premium products, leading to rise in the market growth. . Innovative marketing strategies, such as t new product launches with natural ingredients and appealing packaging also propel the market growth,. Furthermore, using natural ingredients in products is a popular strategy used by manufacturers to attract more customers. Moreover, rise in awareness regarding the use of eyebrow makeup among women and growth in popularity of semi-permanent and permanent eyebrow makeup procedures propels demand for high quality eyebrow products.
Many manufacturers launch beauty products that have chemicals in them, which adversely affect skin and regular use of chemical ingredients could be dangerous for skin. Moreover, extensive use of color cosmetics eyes can be the reason for various eye diseases. Therefore, rise in concerns about skin health among customers is hinders growth of the market. However, rising disposable income, increasing access to international products, and availability of affordable products are expected to create opportunities for the market growth. In addition, rise in trend of groomed eyebrows among men also propels the market growth. Furthermore, availability of various product categories in grocery stores is also increasing consumer awareness, which is expected to propel the market growth. .
Segment analysis:
By nature: the market is segmented into regular and waterproof. Regular eyebrow pencils are used to fill eyebrows and enhance eyebrow appearances. It is easy to use and available in multiple colors such as brown, black, and grey. waterproof pencil are made to last longer and resist smearing, making them ideal for people with oily skin or those who live in humid environments.
By type: it is divided on Dark, Brown, Maroon, Purple, Others.
By distribution channel: the market is segmented into hypermarkets/supermarkets, specialty stores, ecommerce, and others. The hypermarket/supermarket segment dominates the market, owing to availability of cosmetic products of different brands under one roof. The ecommerce segment is an emerging segment , owing to easy accessibility of various cosmetic products and free home delivery.
By region: North America is dominating the market owing to higher per capita income, changing lifestyles, and expanding consumer awareness about the current fashion trends, among other factors.
The Asia Pacific region is expected to grow significantly during the forecast period due to increased penetration of international brands such as Anastasia Beverly Hills Cosmetics in India, as well as China's largest beauty player - Shiseido Company, which has been rapidly expanding across the Asia Pacific, particularly in Southeast Asian countries such as Indonesia. Furthermore, the middle class population is the primary customer base for cosmetic products. Thus, the growing middle-class population is responsible for driving product demand.
Cosmetic products have a significant market in Europe. Leading players in the beauty and personal care industry, such as L'oreal and Belersdorf AG, and Unilever dominate the Europe market. Furthermore, growing beauty salons and high demand for beauty product among millennials and generation Z in the region are expected to drive demand for various cosmetic products.
Competitive analysis and profiles of the major players in the eyebrow pencil market, such as Oriflame, L’Oreal, Estee lauder, Cofty Inc, Avan prouducts. Inc. Shiseido, Missha, Chanel, Revlon. Inc., Kose Corp. Marky kay, Alticor, Natura, Groupe Rocher are provided in the report.
Key Market Segments
- By Nature
- By Type
- Dark
- Brown
- Maroon
- Purple
- Others
- By Distribution Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- E-Commerce
- Others
- By Region
- North America
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Chanel
- Avon Products, Inc.
- Estee Lauder
- Revlon, Inc.
- Kose Corp
- Coty Inc
- Oriflame
- Shiseido
- L'Oreal
- Missha