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The global cosmetics industry is developing, and increase in spending habit in women for the purchase of cosmetics is boosting the growth of the cosmetics industry. False eyelashes create a unique impact on women as it defines the eyes well with the increase in length and volume. The female consumers are opting for false eyelashes to enhance their look. The manufacturing companies are working to innovate and introduce an additional feature to the eyelashes. With the introduction of a new product, the companies are expected to attract customer resulting in an increase in sales
In the advent of the COVID-19 pandemic, the government enforced lockdown restricting the population to stay remotely at home. The consumers had to wear a mask that covered the maximum part of the face due to this restriction. On the other hand, the remaining area of the face that is exposed has increased its importance.
COVID-19 Impact Analysis
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Market Trends
Innovation in false eyelashes product is expected to attract more customers
Manufacturing companies are working on innovation of the products to attract more customers and increase their sale. With the technological advancement in the present era, manufacturing companies are trying to integrate technology into false eyelashes. An intelligent false eyelashes product will have an integrated LED light and a feature to control the smart devices in a blink of an eye. With the introduction of intelligent false eyelashes, consumers may go gaga over the product resulting in the growth of the false eyelashes market. Magnetic eyelashes have gained immense popularity among consumers forcing the companies to look forward to the improvement of the quality and design of the product.
The growing demand for permanent eyelashes is hurting the false eyelashes market
In the present era, consumers give major importance to convenience and comfort while choosing a product. The invention of false eyelashes has helped the customer to achieve the desired look they want. Currently, the consumers want a permanent solution and avoid the hassle of applying and removing false eyelashes. Preference for permanent eyelashes is increasing in consumers that acting as a restraint for the false eyelashes market. A false eyelash has limited usage and depletes soon, forcing the consumer to replace it with a new pair.
Social media plays a vital role in influencing consumers
Social media influencers promote the false eyelashes products of different companies that encourage the viewers to purchase the product. It is expected the role of social media influencer will be a vital aspect of marketing. Companies are approaching the influencers as their content reaches a vast group of followers.
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