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Fitness nutrition drinks are usually referred to the beverage range which refills carbohydrates and electrolytes in the body which are lost during in fitness and sports activities. Fitness nutrition drinks are primarily consumed by sports players as these drinks are enriched with sodium, potassium, calcium, magnesium, and chlorides. Drinking plain water is a routine solution for hydrating body before doing any activity, a fitness nutrition drinks gives essential performance and boosts energy during excessive and sweaty workout. Keeping body hydrated is necessary for the health during rigorous activity.
Fitness nutrition drinks are specially designed to help delaying the fatigue onset while exercising and to help rehydrating athletes after the training sessions. The main target of sports beverage is to stimulate fluid absorption, which in term supply carbohydrate to speed rehydration, and it helps body recover after excessive workouts and training sessions. Majority of the fitness nutrition drinks provides carbohydrates in quickly absorbable form, which is important for exercising muscles. Owing to the instant boost of energy by these drinks, demand of fitness nutrition drinks is proliferating among millennials. Consuming fitness nutrition drinks immediately after a longer activity can be advantageous in comparison with plain water, as electrolyte levels get significantly depleted during training session and workouts.
Increasing popularity of various new fitness activities such as yoga and aerobic is enhancing the demand of fitness nutrition drinks. Moreover, increased millennials expenditure on healthy drink due to the enhancing interest in sports also resulted in increased growth of fitness nutrition drinks market. In addition, manufactures has launched various flavors fitness nutrition drinks sports beverages such as lemon, fruit punch, orange, mixed fruits to name few which also raised the growth of nutritional drinks market. However, due to presence of product such as fiber bars and protein bars in the market will affect the fitness nutrition drinks market. As the consumers are becoming aware about health and wellness various global associations are organizing marathon events and these events are sponsored by leading players. This gives the leading player opportunity to attract more and more customers to consume fitness nutrition drinks which also raises the growth of fitness nutrition drinks market.
The fitness nutrition drinks market is segmented into packaging type, distribution channel, and region. Based on packaging type the market is bifurcated into bottles & tetra packs, cans, and aseptic cartons. On the basis of distribution channel, it is divided into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
Some of the major players operating in the fitness nutrition drinks market are Abbott Laboratories, Weidar Global Nutrition, BA Sports Nutrition,LLC, Nestle S.A., DuPont de Nemours, Inc., Harvest Hill Beverage Company, and Orgain, Inc,
Key Market Segments
Key Market Players