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Graphic Film Market Outlook - 2030
Graphic film is a sheet of polymer compound used to print an image or visualize the image and it helps in storing a variety of information such as product labeling. The graphic film acts as a protective covering over the product and also helps in enhancing the appearance of the product. Graphic films are adhesive in nature therefore they can be easily applied on the surfaces of walls, floors, glasses, and vehicles. All these beneficial features of graphic films thrive to increase their demand in the market.
The graphic films are built using various materials such as polyvinylchloride, polyethylene, and polypropylene. They can be printed using various printing techniques such as flexography and rotogravure. The graphic films provide water resistivity and durability to the product on which the graphic film has been pasted. Therefore, all these attributes help the graphic film industry to be used in various sectors such as automotive, electronics, pharmaceuticals, packaging, and home decor and others and that leads the way for increasing demand in the market.
The global graphic film market is segmented on the basis of polymer, film type, printing technology, end use and region. Based on polymer, the market is divided into polyvinylchloride, polypropylene, polyethylene, and others. In terms of film type, the market is categorized into reflective, opaque, transparent, and translucent. On the basis of printing technology, the market is divided into rotogravure, flexography, offset, and digital. On the basis of end use the market is divided into promotional & advertisement, automotive, industrial, and others. Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).
Key players operating in the global graphic film industry include Avery Dennison Corporation, 3M Company, E.I. du Pont de Nemours and Company, CCL Industries Inc., Drytac Corporation, Kay Premium Marking Films Ltd., Amcor Limited, Constantia Flexibles Group, DUNMORE Corporation, Hexis S.A. and Achilles USA, Inc. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global graphic film market.
COVID-19 Scenario Analysis
The COVID-19 pandemic has emerged as a global public health emergency that has negatively impacted almost all industries across the globe. The COVID-19 outbreak has forced the governing bodies to enforce strict lockdowns and impose travel restrictions in order to control the spread of the COVID-19 outbreak.
The pandemic has forced many industries to shut down and to work with a limited workforce. In addition, the supply chain disruptions and travel bans have adversely affected the growth of the businesses such as hotel industry, tourism industry, and manufacturing industry across the world. The graphic film market forecast has even been negatively impacted by the COVID-19 impact. The demand for decorative products such as vinyl stickers, vinyl wrap, and graphics lettering have been drastically reduced in the market as many users have lost their jobs because of the COVID-19 pandemic. All this has led to a decrease in demand for the graphic films in the market.
Top Impacting Factors
The wide scale adoption of graphic film in various applications, the increase in consumers’ disposable income and the advancement in graphic film technology are some of the factors that drive the graphic film market growth. Its lightweight, cost-effectiveness, durability, recyclability, and excellent printability are some of the major properties of graphic film that foster the demand for graphic film in the market.
The rise in demand of graphic film in the market has resulted from some of its significant applications such as indoor advertising, outdoor advertising, vehicle graphics, traffic, and safety markings. In the industry, the polyvinyl chloride segment holds the largest market share because of its unique properties such as longevity, ease of printing, and versatility. These factors are expected to grow Graphic film market size.
The crucial factor that restrains the growth of the graphic film market size is the high raw material prices involved and the government regulations related to the disposal of plastics.
Remarkable Growth of the Automotive Industry
In the past decade, there has been an upsurge in the demand for personal vehicles across the globe. The graphic films are used as a decorative item and as a protective cover to protect the exterior components of the vehicle. The young population across the world is fascinated by the use of graphic films on their vehicles that enhance the outlook of their vehicles. All these factors contribute to the increase in demand and lead to graphics film market the growth. Therefore, industry forecast is expected to grow significantly.
Expansion of Advertisement Industry
In recent years, there has been a huge rise in demand for advertisements by companies to spread awareness about their products and to increase the consumption of their products and service. The advancement in technologies and research has made the fleet advertisement one of the effective and efficient ways of marketing to drive brand awareness and expand the business. All these advertisements are carried out with the help of graphic films as posters and banners, which are made using the graphic films and this has ultimately led to the rise in demand for the graphic films in the market. Therefore, graphic film industry forecast is expected to grow significantly.
Key Benefits of the Report
Questions Answered in the Graphic Film Market Research Report
Key Market Segments
Key Market Players