The hard seltzer market size was valued at $3,831.9million in 2019, and is estimated to reach $10,921.9million by 2027, registering a CAGR of 12.7% from 2021 to 2027. 

Hard seltzer is basically alcoholic, carbonated, fruit flavored water. Most hard seltzers are 4.5-7% ABV and are typically 100 calories a can or less. It is available in various flavors, including lemon, watermelon, and tangerine.

Rise indemand for low alcohol content, low calories, and low carbohydrates beverages is likely to boost the demand for hard seltzer in developed countries such as Japan, the U.S., and Australia. Furthermore, gluten free beverages have been gaining considerable popularity among the health-conscious consumers, as people with celiac disease or allergies find the benefits of a gluten-free beverages and for the people who are struggling with inflammatory diseases and autoimmune disorders, gluten-free hard seltzer beverage has proven to be beneficial.

The continuous COVID-19 outbreak has unfavorably influenced the hard seltzer market with assembling tasks incidentally suspended across significant assembling center points, prompting a considerable log jam in the creation. Significant producers suspended their product launch and assembling activities in emerging economies including Asia Pacific and LAMEA region. Furthermore, affecting the creation, the continuous pandemic has negatively affected the buyer request. Hard Seltzer is untapped potential market and unexplored by the alcohol beverage industry, which likely to show dynamic and lucrative business opportunities for new entrants. Many countries are practicing lock down to control the spread of corona virus, which is biggest challenge for the hard seltzer manufactures and dealers to outspread their business in untapped regions..

In 2018, hard seltzer drinks gained major popularity in the U.S. The U.S. have been dominating the hard seltzer market. It is gaining major popularity among the millennial population as hard seltzer is low ABV content, low calories, low carbohydrates drink and is mostly offered with 0.5 to 6.5 alcohol content. International brewery companies are hugely investing the hard seltzer production as world seen the tremendous growth of hard seltzer in the U.S. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. For instance, Anheuser-Busch launched Bud Light Seltzer on 13th January 2020. Coco-Cola Company is planning to launch a hard seltzer under its Topo Chico brand in the U.S. by 2021.

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The report segments the hard seltzer market into ABV content, packaging, distribution channel, and region. On the basis of ABV content, the hard seltzer market is categorized into ABV less than 5% and ABV more than 5%. By packaging, it is segregated into metal cans, glass bottles, and plastic bottles. According to distribution channel, it is divided into off-trade and on-trade. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, Ireland, the Netherland, Sweden, and rest of Europe), Asia-Pacific (Japan, Australia, Singapore, and rest of Asia-Pacific).

[ABVCONTENTGRAPH]

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According to hard seltzer market analysis, on the basis of ABV content, the ABV more than 5% segment accounted for the around one-third half of the global hard seltzer market share in 2019, and is expected to sustain its share during the forecast period. This is majorly attributed to increase in shift of consumers from alcoholic beverages such as sprits, beer, and wine toward hard seltzer with more than 5% of ABV. Furthermore, hard seltzer with 5% ABV is considered as standard proportion of ingredients, which is majorly produced by the manufactures.  

[PACKAGINGGRAPH]

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Depending on packaging, the metal cans segment was valued at $1,975.6million in 2019, and is expected to grow to $5,330.7million by 2027, with a CAGR of 11.9%. Metal cans has been gaining major share in global hard seltzer market and is expected to sustain its share during the forecast period. Metal cans are majorly used as container in the beverage industry, owing to its commercial benefits including durability, application of multi-color printing, supporting the marketing activities, convenience, and sustainability. Furthermore, beverages filled in metal packaging do not need any additives and do not lose their nourishing properties and keep their original taste for long.

[DISTRIBUTIONCHANNELGRAPH]

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By distribution channel, the off-trade segment is projected to grow at $6,435million by 2027, registering a CAGR of 12.3%.Off-trade includes retail outlets such as super market, hypermarket, and convenience stores and wines & spirits shops. Growing urbanization and rapid expansion of the retail sector expected to drive the hard seltzer market growth through off-trade channels. Furthermore, online stores are majorly contributing to increase off-trade sales of the hard seltzer during the pandemic. The U.S. market is witnessing significant growth of off-trade sales, owing to the lockdown and benefits associated with online stores such as door step delivery and bulk discounts.    

The off-trade segment has been gaining the highest share in the global hard seltzer market and is expected to continue its share during the forecast period. Hard seltzer is increasingly sold through the hypermarket, mini markets, and spirit shops. This segment is included with online platforms where people can buy or order hard seltzer online. For instance, in May 2020, Taffer’s Mixologist partnered with an e-commerce platform, Thirstie, which provides DTC sales for alcohol brands to allow customers to buy hard seltzer through online platforms. Growing urbanization and dynamic changes in the buying pattern of the customer is likely to promote the growth of the retail sector, which in turn boost the off-trade sales for hard seltzer.

[REGIONGRAPH]

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Region wise, North America dominated the hard seltzer market in 2019, and is expected to sustain its dominance throughout the hard seltzer market forecast period. The key factor driving the growth of the hard seltzer market in the region is growing consumer preferences for the low alcohol content, calories, and gluten free beverages. Furthermore, millennial sare getting attracted toward the flavored alcoholic beverages, which in turn boosts the demand for hard seltzer during the forecast period. For instance, according to the White Claw, the hard seltzer producing company launched three flavors of hard seltzer, which include lemon, watermelon, and tangerine.

The players in the hard seltzer market have adopted various development alstrategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Truly, White claw, Barefoot Cellars, Future Proof Brands LLC, Bon & Viv, Ficks & Co, Nude, Kona Brewing Co., Lift Bridge Brewing Co., and Bud Light Seltzer.

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current hard seltzer market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing hard seltzer market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the hard seltzer industry.

 Key Market Segments

• By Abv Content
  • ABV Less Than 5%
  • ABV More Than 5%
• By Packaging
  • Metal Cans
  • Glass Bottles
  • Plastic Bottles
• By Distribution Channel
  • Off-trade
  • On-trade
• By Region
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Ireland
    • Netherland
    • Sweden
    • Rest Of Europe
  • Asia-Pacific
    • Japan
    • Australia
    • Singapore
    • Rest of Asia-Pacific

 
Key Market Players

• LIFT BRIDGE BREWING CO.
• BUD LIGHT SELTZER
• BON & VIV
• BAREFOOT CELLARS
• NUDE BEVERAGES
• KONA BREWING CO.
• FUTURE PROOF BRANDS LLC
• HARD SELTZER BEVERAGE COMPANY, LLC
• WHITE CLAW SELTZER WORKS
• FICKS & CO

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top Investment Pockets

3.3.Value chain analysis
3.4.Porter’s five forces analysis

3.4.1.Low Bargaining Power of Suppliers
3.4.2.High Bargaining Power of Buyers
3.4.3.High Threat of Substitution
3.4.4.High Threat of New Entrants
3.4.5.High Intensity of Competitive Rivalry

3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Surge in instances of AIDS/HIV and STIs
3.5.1.2.Rising millennial population
3.5.1.3.Increasing influence of social media

3.5.2.Restraints

3.5.2.1.Availability of substitute products may hamper the growth

3.5.3.Opportunities

3.5.3.1.Hard seltzer is  untapped potential market

CHAPTER 4:HARD SELTZER MARKET, BY ABV CONTENT

4.1.Overview

4.1.1.Market size and forecast

4.2.ABV less than 5%

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.ABV more than 5%

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

CHAPTER 5:HARD SELTZER MARKET, BY PACKAGING

5.1.Overview

5.1.1.Market size and forecast

5.2.Metal Cans

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Glass Bottles

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.Plastic Bottles

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

CHAPTER 6:HARD SELTZER MARKET, BY DISTRIBUTION CHANNEL

6.1.Overview

6.1.1.Market size and forecast

6.2.Off-trade

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast

6.3.On-trade

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

CHAPTER 7:HARD SELTZER MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by ABV Content.
7.2.3.Market size and forecast, by Packaging
7.2.4.Market size and forecast, by distribution channel
7.2.5.Market size and forecast, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by ABV Content
7.2.5.1.2.Market size and forecast, by Packaging
7.2.5.1.3.Market size and forecast, by distribution channel

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by ABV Content
7.2.5.2.2.Market size and forecast, by Packaging
7.2.5.2.3.Market size and forecast, by distribution channel

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by ABV Content
7.2.5.3.2.Market size and forecast, by Packaging
7.2.5.3.3.Market size and forecast, by distribution channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by ABV Content
7.3.3.Market size and forecast, by Packaging
7.3.4.Market size and forecast, by distribution channel
7.3.5.Market size and forecast, by country

7.3.5.1.Germany

7.3.5.1.1.Market size and forecast, by ABV Content
7.3.5.1.2.Market size and forecast, by Packaging
7.3.5.1.3.Market size and forecast, by distribution channel

7.3.5.2.UK

7.3.5.2.1.Market size and forecast, by ABV Content
7.3.5.2.2.Market size and forecast, by Packaging
7.3.5.2.3.Market size and forecast, by distribution channel

7.3.5.3.Ireland

7.3.5.3.1.Market size and forecast, by ABV Content
7.3.5.3.2.Market size and forecast, by Packaging
7.3.5.3.3.Market size and forecast, by distribution channel

7.3.5.4.Netherland

7.3.5.4.1.Market size and forecast, by ABV Content
7.3.5.4.2.Market size and forecast, by Packaging
7.3.5.4.3.Market size and forecast, by distribution channel

7.3.5.5.Sweden

7.3.5.5.1.Market size and forecast, by ABV Content
7.3.5.5.2.Market size and forecast, by Packaging
7.3.5.5.3.Market size and forecast, by distribution channel

7.3.5.1.Rest of Europe

7.3.5.1.1.Market size and forecast, by ABV Content
7.3.5.1.2.Market size and forecast, by Packaging
7.3.5.1.3.Market size and forecast, by distribution channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by ABV Content
7.4.3.Market size and forecast, by Packaging
7.4.4.Market size and forecast, by distribution channel
7.4.5.Market size and forecast, by country

7.4.5.1.Japan

7.4.5.1.1.Market size and forecast, by ABV Content
7.4.5.1.2.Market size and forecast, by Packaging
7.4.5.1.3.Market size and forecast, by distribution channel

7.4.5.2.Australia

7.4.5.2.1.Market size and forecast, by ABV Content
7.4.5.2.2.Market size and forecast, by Packaging
7.4.5.2.3.Market size and forecast, by distribution channel

7.4.5.3.Singapore

7.4.5.3.1.Market size and forecast, by ABV Content
7.4.5.3.2.Market size and forecast, by Packaging
7.4.5.3.3.Market size and forecast, by distribution channel

7.4.5.4.Rest of Asia-Pacific

7.4.5.4.1.Market size and  forecast, by ABV Content
7.4.5.4.2.Market size and forecast, by Packaging
7.4.5.4.3.Market size and forecast, by distribution channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Product mapping
8.2.Competitive dashboard
8.3.Competitive heatmap
8.4.Key developments

8.4.1.Partnership
8.4.2.Product Launch

CHAPTER 9:COMPANY PROFILES

9.1.HARD SELTZER BEVERAGE COMPANY, LLC

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio

9.2.WHITE CLAW SELTZER WORKS

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.BAREFOOT CELLARS

9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments

9.4.FUTURE PROOF BRANDS LLC

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.R&D Expenditure
9.4.7.Business performance

9.5.BON & VIV

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio

9.6.FICKS & CO

9.6.1.Company overview
9.6.2.Company snapshot
9.6.3.Product portfolio

9.7.NUDE BEVERAGES

9.7.1.Company overview
9.7.2.Key Executives
9.7.3.Company snapshot
9.7.4.Product portfolio
9.7.5.Business performance

9.8.KONA BREWING CO.

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio

9.9.LIFT BRIDGE BREWING CO.

9.9.1.Company overview
9.9.2.Key Executives
9.9.3.Company snapshot
9.9.4.Operating business segments
9.9.5.Product portfolio
9.9.6.R&D Expenditure
9.9.7.Business performance

9.10.BUD LIGHT SELTZER

9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Product portfolio

List of tables

TABLE 01.HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 02.ABV LESS THAN 5% HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 03.ABV MORE THAN 5% HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 04.GLOBAL HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 05.METAL CANS HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 06.GLASS BOTTLES HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 07.PLASTIC BOTTLES HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 08.HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 09.HARD SELTZER MARKET REVENUE FOR OFF-TRADE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.HARD SELTZER MARKET REVENUE FOR ON-TRADE, BY REGION, 2019–2027 ($MILLION)
TABLE 11.HARD SELTZER MARKET REVENUE, BY REGION, 2019–2027 ($MILLION)
TABLE 12.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 13.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 14.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 15.NORTH AMERICA HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 16.U.S. HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 17.U.S HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 18.U.S. HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 19.CANADA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 20.CANADA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 21.CANADA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 22.MEXICO HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 23.MEXICO HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 24.MEXICO HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 25.EUROPE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 26.EUROPE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 27.EUROPE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 28.EUROPE HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 29.GERMANY HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 30.GERMANY HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 31.GERMANY HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 32.UK HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 33.UK HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 34.UK HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 35.IRELAND HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 36.IRELAND HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 37.IRELAND HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 38.NETHERLAND HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 39.NETHERLAND HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 40.NETHERLAND HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 41.SWEDEN HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 42.SWEDEN HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 43.SWEDEN HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 44.REST OF  EUROPE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 45.REST OF  EUROPE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 46.REST OF  EUROPE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 47.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 48.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 49.ASIA-PACIFICHARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 50.ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 51.JAPAN HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 52.JAPAN HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 53.JAPAN HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 54.AUSTRALIA HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 55.AUSTRALIA HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 56.AUSTRALIA HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 57.SINGAPORE HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 58.SINGAPORE HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 59.SINGAPORE HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 60.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY ABV CONTENT, 2019–2027 ($MILLION)
TABLE 61.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY PACKAGING, 2019–2027 ($MILLION)
TABLE 62.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019–2027 ($MILLION)
TABLE 63.HARD SELTZER BEVERAGE COMPANY, LLC: KEY EXECUTIVES
TABLE 64.HARD SELTZER BEVERAGE COMPANY, LLC: COMPANY SNAPSHOT
TABLE 65.HARD SELTZER BEVERAGE COMPANY, LLC: PRODUCT PORTFOLIO
TABLE 66.WHITE CLAW SELTZER WORKS: KEY EXECUTIVES
TABLE 67.WHITE CLAW SELTZER WORKS: COMPANY SNAPSHOT
TABLE 68.WHITE CLAW SELTZER WORKS: PRODUCT PORTFOLIO
TABLE 69.BAREFOOT CELLARS: KEY EXECUTIVES
TABLE 70.BAREFOOT CELLARS: COMPANY SNAPSHOT
TABLE 71.BAREFOOT CELLARS: PRODUCT PORTFOLIO
TABLE 72.FUTURE PROOF BRANDS LLC: KEY EXECUTIVES
TABLE 73.FUTURE PROOF BRANDS LLC: COMPANY SNAPSHOT
TABLE 74.FUTURE PROOF BRANDS LLC: OPERATING SEGMENTS
TABLE 75.FUTURE PROOF BRANDS LLC: PRODUCT PORTFOLIO
TABLE 76.FUTURE PROOF BRANDS LLC: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 77.FUTURE PROOF BRANDS LLC: NET SALES, 2017–2019 ($MILLION)
TABLE 78.BON & VIV: KEY EXECUTIVES
TABLE 79.BON & VIV: COMPANY SNAPSHOT
TABLE 80.BON & VIV: PRODUCT PORTFOLIO
TABLE 81.FICKS & CO: COMPANY SNAPSHOT
TABLE 82.FICKS & CO: PRODUCT PORTFOLIO
TABLE 83.NUDE BEVERAGES: KEY EXECUTIVES
TABLE 84.NUDE BEVERAGES: COMPANY SNAPSHOT
TABLE 85.NUDE BEVERAGES: PRODUCT PORTFOLIO
TABLE 86.NUDE BEVERAGES: NET SALES, 2016–2018 ($MILLION)
TABLE 87.KONA BREWING CO.: KEY EXECUTIVES
TABLE 88.KONA BREWING CO.: COMPANY SNAPSHOT
TABLE 89.KONA BREWING CO.: PRODUCT PORTFOLIO
TABLE 90.LIFT BRIDGE BREWING CO.: KEY EXECUTIVES
TABLE 91.LIFT BRIDGE BREWING CO.: COMPANY SNAPSHOT
TABLE 92.LIFT BRIDGE BREWING CO.: OPERATING SEGMENTS
TABLE 93.LIFT BRIDGE BREWING CO.: PRODUCT PORTFOLIO
TABLE 94.LIFT BRIDGE BREWING CO.: R&D EXPENDITURE, 2017–2019 ($MILLION)
TABLE 95.LIFT BRIDGE BREWING CO.: NET SALES, 2017–2019 ($MILLION)
TABLE 96.BUD LIGHT SELTZER: KEY EXECUTIVES
TABLE 97.BUD LIGHT SELTZER: COMPANY SNAPSHOT
TABLE 98.BUD LIGHT SELTZER: PRODUCT PORTFOLIO

List of figures

FIGURE 01.HARD SELTZER MARKET SNAPSHOT
FIGURE 02.HARD SELTZER MARKET: SEGMENTATION
FIGURE 03.TOP INVESTMETAL CANST POCKETS
FIGURE 04.VALUE CHAIN ANALYSIS
FIGURE 05.HARD SELTZER MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 06.HARD SELTZER MARKET, BY ABV CONTENT, 2019 (%)
FIGURE 07.COMPARATIVE SHARE ANALYSIS OF ABV LESS THAN 5% HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 08.COMPARATIVE SHARE ANALYSIS OF ABV MORE THAN 5% HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 09.HARD SELTZER MARKET, BY PACKAGING, 2019 (%)
FIGURE 10.COMPARATIVE SHARE ANALYSIS OF METAL CANS HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 11.COMPARATIVE SHARE ANALYSIS OF GLASS BOTTLES HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 12.COMPARATIVE SHARE ANALYSIS OF PLASTIC BOTTLES HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 13.GLOBAL HARD SELTZER MARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF OFF-TRADE FOR HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF ON-TRADE FOR HARD SELTZER MARKET, BY COUNTRY 2019 & 2027 (%)
FIGURE 16.HARD SELTZER MARKET, BY REGION, 2019 (%)
FIGURE 17.U.S.HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 18.CANADA HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 19.MEXICO HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 20.GERMANY HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 21.UK HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 22.IRELAND HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 23.NETHERLAND HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 24.SWEDEN HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 25.REST OF  EUROPE HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 26.JAPAN HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 27.AUSTRALIA HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 28.SINGAPORE HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 29.REST OF ASIA-PACIFIC HARD SELTZER MARKET REVENUE, 2019–2027 ($MILLION)
FIGURE 30.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 31.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 32.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 33.FUTURE PROOF BRANDS LLC: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 34.FUTURE PROOF BRANDS LLC: NET SALES, 2017–2019 ($MILLION)
FIGURE 35.FUTURE PROOF BRANDS LLC: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 36.NUDE BEVERAGES: NET SALES, 2016–2018 ($MILLION)
FIGURE 37.NUDE BEVERAGES: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 38.NUDE BEVERAGES: REVENUE SHARE, BY REGION, 2019 (%)
FIGURE 39.LIFT BRIDGE BREWING CO.: R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 40.LIFT BRIDGE BREWING CO.: NET SALES, 2017–2019 ($MILLION)
FIGURE 41.LIFT BRIDGE BREWING CO.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 42.LIFT BRIDGE BREWING CO.: REVENUE SHARE, BY REGION, 2019 (%)