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A02203 | Pages: 230 | Charts: 65 | Tables: 112 |
The global high-intensity sweeteners market was valued at $1,897.30 million in 2020, and is projected to reach $2,920.10 million by 2031, growing at a CAGR of 3.7% from 2022 to 2031.
High-intensity sweeteners are sugar substitutes that are used in lower concentration than other sweetening agents, such as sucrose, and comprise lesser calorie content. For instance, the compound aspartame, is about 160–220 times sweeter than sucrose and is considered a high-intensity sweetener. Moreover, these sweeteners are widely used in food to prevent dental caries and prevent the rise in blood sugar levels. Furthermore, these sweeteners are extensively used by diabetic patients to control their blood sugar levels and low-calorie value. Moreover, the use of these sweeteners is regulated by Food and Drug Administration (FDA) for use as a food additive, and are commercially used after receiving an approval from Generally Recognized as Safe (GRAS), especially in Europe and North America.
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The high-intensity sweeteners market is characterized by the presence of local and overseas raw material suppliers. Manufacturers can opt for different suppliers due to variation in products. The procurement of raw material depends on the special quoted prices and convenience of manufacturers. Buyers tend to switch to other suppliers due to presence of large number of suppliers, thus leading to lower bargaining power of suppliers. Sweeteners producers can manufacture food and beverage items themselves, which results in moderate threat of forward integration. Therefore, the bargaining power of suppliers is projected to remain low to moderate in the global high-intensity sweeteners market.
The market is also characterized by the presence of multiple buyers who are involved in bulk purchases, and represent a large sale portion of artificial sweeteners manufacturers, which indicates high bargaining power of buyers. Moreover, they are less expected to integrate backward, as sweeteners are differentiated products, thus indicating lower bargaining power of buyers. In addition, buyers govern low bargaining power due to lack of effective substitutes in the market. However, they are price sensitive toward procuring sweeteners, which leads to high bargaining power of buyers. Thus, the bargaining power of buyers ranges from low to moderate in the global market.
The high-intensity sweeteners market witness’s high level of competition, which results in industry consolidation. Various sweetener manufacturers have launched new products for specific end-use industries, such as Aspartame, Acesulfame K2, Saccharin, and Sucralose, which are widely used in the food and beverage industry. Frequent product launches demonstrate the extent to which firms limit their competitors’ profit potential. In addition, competitors are strategically diverse in nature, which further leads to intense competition. All these factors demonstrate that there is moderate competition in the global market.
[TYPEGRAPH]
The sucralose segment dominated the global market in 2020, and is anticipated to maintain this trend during the forecast period. The sucralose segment is also expected to grow at a CAGR of 3.7%.
[APPLICATIONGRAPH]
The beverages segment dominated the global market in 2020, and is anticipated to maintain this trend during the forecast period. The pharmaceuticals segment is also expected to grow at a CAGR of 3.9%.
[DISTRIBUTIONCHANNELGRAPH]
The offline segment dominated the global market in 2020, and is anticipated to maintain this trend during the forecast period. The online segment is also expected to grow at a CAGR of 3.9%.
[REGIONGRAPH]
Asia-Pacific accounted for a significant high-intensity sweeteners market share of the global revenue in 2020, followed by LAMEA and Europe. Furthermore, rise in living standards, change in lifestyle, and extensive branding by food manufacturers are expected to increase the demand for high-intensity sweeteners. These are estimated to grow at the highest CAGR, owing to spread of obesity in the emerging Asian economies.
The key players of high-intensity sweeteners industry such as Hyet Sweet, Tate and Lyle, Plc., Celanese Corporation, Cumberland Packing Corporation, Merisant, Ajinomoto Co., Inc., Hermes Sweeteners Ltd., JK Sucralose, Inc., Heartland Food Products Group, and Stevia First Corporation, have invested in R&D activities to develop advanced products to cater to the requirements of the market.
The other players in the value chain (profiles not included in the report) include Cargill, Inc., The NaturaSweet Company, A & Z Food Additives Co., Ltd., DuPont, PureCircle, Archer Daniels Midland Company, and Associated British Foods.
Key Market Segments
Key Market Players